News and Analysis
How Digital PR Shapes AI Visibility for MULO Brands
AI platforms aren’t just a gateway to websites. They are narrators, deciding which brands are mentioned, how those brands are described, and which attributes are emphasized when recommendations are generated. For multi-location organizations (MULOs), this is important because search performance at the local level is no longer limited to whether a specific location ranks in […]
Kevel Integrates With Adobe to Enable Real-Time Retail Media Activation
Kevel has launched a native Adobe Experience Platform (AEP) Destination that enables retailers, marketplaces, and commerce media platforms to activate first-party audience data in real time for retail media campaigns. The new integration creates a direct streaming connection between Adobe Experience Platform and Kevel’s ad server infrastructure, allowing customer segments to update instantly at the […]
AI Is Reshaping Even Direct Mail — And Home Services Brands Are Taking Notice
As AI continues to transform digital marketing, it is now reaching one of advertising’s oldest channels: direct mail. Imaginuity has launched AI Mail, a managed direct mail system designed specifically for home services brands. Powered by AdScience®, the company’s proprietary Customer Data & Activation Platform, the offering applies machine learning to identify high-probability households and […]
Commentary
Streets Ahead: Google, Apple, and Siri Signal a New Era for AI, Search, and Commerce
In this week’s Streets Ahead update, SOCi examines how Google is rapidly consolidating its role as the underlying infrastructure powering the next phase of AI-driven discovery, decision-making, and commerce. From a multi-year partnership with Apple to power Apple Intelligence and Siri with Gemini, to growing adoption of Gemini across Search and Android, and now the […]
Why Trust Is Now the Strongest Brand Growth Lever
For brands, growth is no longer won by louder marketing or faster product launches. Brand growth is earned through trust. As buyers become more self-directed, AI reshapes discovery, and confidence replaces claims as the deciding factor, brands are being judged on how clearly, consistently, and humanly they show up across every interaction. In 2026, winning […]
Why 2026 Will Finally Change How Advertising Works
For years, the advertising industry has talked about transformation. In 2026, it stops being a discussion and starts becoming operational reality. Agentic AI, collapsing silos between creative and media, and accelerating consolidation are no longer emerging trends—they’re actively reshaping how campaigns are built, activated, and staffed. The biggest shift won’t be that AI is involved, […]
Latest Posts
VIOOH and Atmosphere TV Expand Programmatic Place-Based Streaming
Programmatic video advertising is moving beyond traditional digital boundaries and deeper into the physical world. With a newly announced partnership, VIOOH, the global digital out-of-home (DOOH) supply-side platform, is teaming up with Atmosphere TV to unlock programmatic access to the largest place-based streaming TV network built specifically for businesses. The partnership expands access to more […]
Neuro-Contextual Advertising Signals the Post-Cookie Future of Attention
As cookies and identifiers continue to fade, a new frontier is emerging in digital advertising—one powered not by who users are, but by how they feel. New research from Seedtag suggests that neuro-contextual advertising, which aligns ads with emotional context and intent rather than personal data, is driving significantly higher attention and engagement across CTV […]
Streets Ahead: Google, Apple, and Siri Signal a New Era for AI, Search, and Commerce
In this week’s Streets Ahead update, SOCi examines how Google is rapidly consolidating its role as the underlying infrastructure powering the next phase of AI-driven discovery, decision-making, and commerce. From a multi-year partnership with Apple to power Apple Intelligence and Siri with Gemini, to growing adoption of Gemini across Search and Android, and now the […]
Why Trust Is Now the Strongest Brand Growth Lever
For brands, growth is no longer won by louder marketing or faster product launches. Brand growth is earned through trust. As buyers become more self-directed, AI reshapes discovery, and confidence replaces claims as the deciding factor, brands are being judged on how clearly, consistently, and humanly they show up across every interaction. In 2026, winning […]
Voters Prioritize Safety and Economic Relief as Election Takes Shape
As economic anxiety and public safety concerns rise heading into the 2026 election cycle, the implications extend well beyond politics. New data from Resonate’s “First 2026 Election Cycle Outlook” shows that voters’ top priorities … affordability, personal security, and economic stability … are reshaping how trust is formed at the community level. For local media, […]
App Science Audiences Deliver Higher Attention Than CTV Averages, Study Finds
As connected TV shifts from a reach-first channel to a performance-driven medium, attention … not impressions … is emerging as the metric advertisers care about most. New research from TVision suggests that CTV effectiveness is increasingly shaped by audience strategy, not just premium inventory labels. The study found that campaigns using App Science audience segments […]
Why 2026 Will Finally Change How Advertising Works
For years, the advertising industry has talked about transformation. In 2026, it stops being a discussion and starts becoming operational reality. Agentic AI, collapsing silos between creative and media, and accelerating consolidation are no longer emerging trends—they’re actively reshaping how campaigns are built, activated, and staffed. The biggest shift won’t be that AI is involved, […]
Streets Ahead: TikTok News, Google Reviews, and the New Rules of Local Visibility
In this week’s Streets Ahead update, SOCi discusses TikTok emerging as the top news platform, evidence that service areas don’t influence Local Rankings and Google now moderating review responses. TikTok Emerges as the Top News Platform for Young Adults The News New survey data from the Pew Research Center indicates that TikTok has overtaken long-standing social […]
The “Future of TV” Is Here: 4 Video Shifts That Will Define 2026
For the past decade, ad tech has talked about the “future of TV.” In 2026, that future stops being hypothetical. The infrastructure is in place, streaming is now the primary viewing mode for many audiences, and measurement is finally tying exposure to outcomes. The result is a decisive turning point for video: CTV advertising shifts […]
2026: The Year the Industry Pushes Beyond Fragmented Measurement
2026 is shaping up to be the year the video advertising industry moves beyond accepting fragmented measurement. Between the midterm political spending crunch, the convergence of linear and streaming, and growing pressure from brands to deliver real business outcomes, the cracks in today’s system are becoming impossible to ignore. Some of the most significant disruption […]
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