News and Analysis
Yelp Revamps its Business Control Center and Releases Other Pandemic-Adaptive Features
The announcement follows massive layoffs at the company as advertising plunged along with SMB revenue in the face of coronavirus-fueled lockdowns. But a recent Brandify survey showed Yelp remains a massive presence in the local digital marketing space: 64% of US consumers are somewhat or very likely to turn to Yelp when searching for restaurants, second only to the leader across verticals, Google.
Yelp’s new features will prove especially helpful for businesses in the months, if not years during which Covid-19 continues to affect everyday habits, but a number of the changes align with digital marketing best practices that will serve Yelp clients well beyond the next 12 months. Below is a rundown.
Street Fight’s May Theme: Local Commerce’s Recovery Playbook
In our own reporting and analysis (and through the words of our contributors) this month, we’ll define the playbook for local re-entry. As business ramps back up, what will best practices be for local staples such as search marketing and reputation management?
We’ve already covered how businesses are digitizing to adapt to the challenges of commerce in a time of social distancing, embracing curbside pickup, social advertising, pop-up distribution centers, online classes, and retail tech. With an even longer-term view, we’ll examine how this period of uncertainty will shape the future of local commerce.
AARP Launches Platform Empowering Neighbors to Assist Each Other during Pandemic
Built by the team at AARP Innovation Labs over the course of just a few weeks, the Community Connections mutual aid aggregation platform gives volunteers and people in need a place to connect. It features a searchable directory of local mutual aid organizations, which are typically informal groups that provide key daily services, such as picking up groceries and delivering medications to people who are at high risk for contracting Covid-19. People can access the platform to find volunteer groups nearby, with links to those groups’ websites and locator maps.
Latest Posts
5 Ways to Use Social Media to Drive More In-Store Sales This Holiday Season
’Tis the season for brick-and-mortar businesses to figure out their digital marketing strategies for the holidays, if they haven’t already. With holiday sales coming up next week, here are some ways that businesses can use social media marketing to get more foot traffic into their stores.
Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers?
As consumers do more of their holiday shopping online, brick-and-mortar retailers are working harder than ever to capitalize on evolving foot traffic patterns. Data scientists at Foursquare analyzed foot traffic trails from U.S. users to try and predict what next weekend’s sales numbers might look like.
Why Social Media Is a Battleground for Prompted Search
In a world of omnichannel search, a business’s social media spaces are places where consumers can find what brands have to offer at a local level. As consumers search across a larger palette of devices and channels such as social, a brand needs to view its social spaces as battlegrounds for prompted search.
Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…
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