News and Analysis
Why Contextual Ads Are Generating More Interest
Increased attention to consumer privacy is shifting the way advertisers do business. One of these shifts is the increased embrace of contextual advertising, which shows Internet users ads based on the content of the sites they’re searching, not based on their previous digital activity.
I checked in with John Clavadetscher, president and chief commercial officer at Cooler Screens, for more on why brands are taking up contextual ads and what benefits the format offers.
Amperity Adapts as Covid Raises the Bar for CDPs
The work of customer data platforms has gotten a great deal more complicated in the Covid-19 era. Budgets have tightened, privacy standards are rising, the shift to e-commerce has accelerated, and brands are asking for more.
CDP Amperity unveiled an updated platform today to meet those challenges. Matthew Lubeck, VP and head of product at the company, spoke to Street Fight about the company’s updated platform and the challenges the CDP industry is facing now.
How Burbio Is Turning Calendar Events Into School Reopening Data
Data for Burbio’s School Opening Tracker comes from more than 150,000 school and community calendars. Burbio is actively monitoring millions of events in these calendars, representing more than 35,000 schools, including the 200 largest school districts in the U.S. Events are dynamically updated daily and targeted to the zip code level. This allows retailers, brand marketers, and investors to quickly pick up on emerging trends—like schools in certain zip codes beginning to reopen for in-person learning—so they can make smarter business decisions based on local schooling data in real-time.
Commentary
The Future of CRM: Devices, Data, Touchpoints, Apps—and Analytics
In a mobile-only world, better CRM solutions are as close as the smartphones in our pockets. With that in mind, let’s look at what the mobile device ID can do to reshape CRM and at how it points to the future of better consumer experiences.
Square’s Acquisition of Weebly and The Battle for the Modern Merchant
Square’s acquisition of Weebly, its largest to date, signals the beginning of a consolidation wave that we have been expecting at SurePath for some time. It also suggests the beginning of a competition to see which tech company can become the first all-in-one small-business solution.
Report: Smartphones, Developer Kits Drive Local AR and Visual Search
A new white paper from Street Fight examines how developer kits from Google and Apple have jumpstarted approaches to AR and visual search and sketches strategies for developers, marketers, and media companies hoping to tap into an exciting new trend.
Latest Posts
Waze Says Its Crowdsourced Navigation Data Brings Clarity for Marketers
Tapping into geolocation data has become essential for hyperlocal marketing strategies — but according to the folks at navigation app Waze, understanding what consumers are really up to when they travel around is a crucial next step. It can be easy for brands to make presumptions based solely on the fact that a specific person […]
Why Location-Based Machine Learning Is the Smart Path to Personalization
With the right data, a brand can keep the relationship with the customer warm while they’re off-property, out-of-town or on a budget. Offering the right deals and communications that are relevant to real interests means that the relationship between man and machine is getting better all the time.
Street Fight Daily: Deliveroo Faces Potential Lawsuit, GrubMarket Charts Profitable E-Grocery Path
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deliveroo Couriers May Take Company to Court Over ‘Absurd’ Business Model… Online Grocery GrubMarket Breaks Even, Defying Trend of Difficulties for E-Grocery Field… Millenial Holiday Shoppers Did Their Research Online Before Buying In-Store…
Local’s Next Battleground: In-Car Media
A few recent moves have begun to triangulate how Uber might build out auxiliary revenue channels. It will be all about enhancing your ride, then, down the road, an ad model. And it won’t involve in-car signage or digital displays.
7 Startups Vying to Become the Uber of Pot
So-called “Uber for pot” startups are in high demand, not just among consumers but investors, as well. Marijuana-focused private equity firms and VC firms are diving in headfirst, paving the way for growth in the industry. Here are seven examples of on-demand cannabis vendors serving the market right now.
Street Fight Daily: Uber to Disclose Traffic Data, Waymo Creates Its Own Sensor Unit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Extends an Olive Branch to Local Governments: Its Data… Waymo Creates Its Own Sensor Unit… Despite New FCC Rules, Verizon Plans ‘Aggressive Path’ on Ad Targeting…
Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’
“There has to be a process around the strategy to support the goals of others,” says founder David Pachter. “The people driving innovation are the ones on the front lines, working with clients and products. That groundswell of direction and changes, they don’t happen if you don’t have open channels of communication.”
3 Mobile Changes That Will Affect Marketers in 2017
In 2017, the total number of worldwide mobile users is expected to surpass 6 billion across 11 billion mobile devices. So, what does the future of mobile look like for marketers? More specifically, what data-related trends will dominate in the coming year?
Street Fight Daily: Voice Assistant-Enabled Cars Steal Show at CES, AR’s Retail Potential
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Auto Makers Showcase Cars Equipped with Virtual Assistants… Can Augmented Reality Bolster Retail Sales?… Chefs+Tech: The Restaurant Bubble Inches Closer to Bursting…
USA Technologies Links With Apple Pay to Offer Rewards on the Go
USA Technologies, which serves cashless and mobile transactions in self-serve retail, announced this morning that it has integrated its rewards program with Apple Pay. Now when consumers use Apple Pay at a self-serve vending machine, they will be able to instantly enroll in USAT’s MORE loyalty program.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature