News and Analysis
Street Fight’s April Theme: Local Commerce in the Time of Coronavirus
We’ll devote coverage this month to the virus’ continued outbreak and its effect on local business. Of course, the airwaves and ether are already filled with pandemic coverage, and we won’t look to compete with that. Rather, we’ll be writing specifically about the crisis’ impact on local commerce, marketing, and related subjects.
In fact, we’ve already gotten started. Our March theme of reputation management barely got off the ground before we and many of our contributors came to the realization that it didn’t really feel right to talk about anything other than Covid-19. Don’t worry, we’ll give reputation management an encore performance later in the year.
This Startup Is Helping Local Stores ID Customers During COVID-19
Chatbots are helping resolve customer service issues when businesses are closed and call centers are slammed, but brick-and-mortar stores are still struggling to adapt to an online-only business format. Pure play ecommerce outlets have spent years developing systems to manage transactions and verify customer identities, but most retailers on Main Street are accustomed to seeing shoppers in person and visually checking IDs.
A San Francisco-based startup called Persona is offering to help those local businesses adapt by giving away its online ID verification service for free during the COVID-19 crisis.
7 Delivery Apps Keeping Restaurants, Grocers Afloat During COVID-19
Dozens of states have banned dine-in service at restaurants, and nearly as many are requiring retailers to close up shop in a bid to slow down the coronavirus outbreak. As local businesses deal with the enormous financial implications that come with closing down to customers, many are trying out delivery services for the very first time.
For restaurants and other local businesses interested in offering their products via on-demand delivery, here are seven delivery platforms with which local businesses can partner during the Covid-19 crisis.
Latest Posts
Why Social Media Is a Battleground for Prompted Search
In a world of omnichannel search, a business’s social media spaces are places where consumers can find what brands have to offer at a local level. As consumers search across a larger palette of devices and channels such as social, a brand needs to view its social spaces as battlegrounds for prompted search.
Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…
How Should SMBs Track ROI From Local Search?
It’s likely that many local merchants misunderstand the importance of using tracking metrics to inform their marketing practices, or they feel overwhelmed at the thought of adding yet another task to their overcrowded plates. To find out how these business owners could be doing a better job of tracking local search metrics, we asked top experts in the field.
Street Fight Daily: Keeping Up With Mobile Shoppers, Google’s Mobile-First Index
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook, In Cross Hairs After Election, Is Said to Question Its Influence… FAQ: All About Google’s Mobile-First Index… How Walgreens’ App Update Will Leverage Beacons to Improve the In-Store Experience…
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