News and Analysis
Has Covid Killed the Single-Day Sale?
Limited-time offers and one-day sales are a mainstay of the holiday shopping season. But this year is unlike any other, and retailers are taking a different approach.
With Covid-19 restrictions limiting the number of customers who can be inside a store at any given time, retailers are looking at extending the shopping season to accommodate socially distant crowds.
Brands Are Struggling with Customer Loyalty in 2020. Here’s Why
The pandemic has sparked changes in consumer behavior. Some changes are predictable, like people stocking up on toilet paper when lockdown orders first went into effect.
But other changes occurring over the past seven months have been more slight and easier to miss. Now, with the holiday shopping season getting into full swing, brands are discovering that these minor shifts in consumer behavior have the potential to wreak havoc on their seasonal marketing strategies.
How Consumer Behavior Toward Auto Ads Changed During Covid-19
As one of the largest spenders on digital advertising in the U.S., the automotive industry is a bellwether. Prior to the pandemic, the automotive industry had consistent double-digit growth in digital ad spending. That growth was forecast to continue through the end of 2020 — then, in March, everything changed.
Commentary
As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?
“An interesting thing is that Facebook has been a leader for so long [that] it’s become oversaturated on the buy side, and prices are going way up. There’s an opportunity for other vendors who can provide similarly granular audience information to seize some of that market share,” says Kitewheel CEO Mark Smith.
5 Tips for a Successful Mobile Coupon Strategy
Mobile coupons create a sense of urgency, helping retailers drive short-term spikes in revenue and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build a successful mobile coupon strategy?
Women in Local Marketing Tech: Are We There? Where Are We Going?
The challenge is national; the solutions may be hyperlocal. At Street Fight Summit 2018, we gave the audience a brief overview of some of the issues facing women in local marketing tech today and what we can do to keep moving in the right direction.
Latest Posts
Foursquare Releases Pilgrim SDK, Allowing Third Parties to Access Its Location Intel
Apps and brands can now get their hands on some of the technology Foursquare uses to pinpoint where smartphones are in real-time — and get a clearer picture of when people move from location to location.
Cheetah Ads Debuts, Racing to Make Mobile Ads Smarter Through AI
Mobile app and content developer Cheetah Mobile has taken the wraps off its rebranding today, and is showing off the renewed focus of its mobile ad business. The move is intended to unify elements of the company — in particular utility apps and mobile content — for mobile advertising.
Street Fight Daily: Uber CEO Berates Driver on Video, Yelp Buys Nowait for $40 Million
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Video, Uber CEO Argues with Driver Over Falling Fares… Yelp Acquires Restaurant Tech Startup Nowait in $40 Million Deal… Snap, On Cusp of IPO, Looks Set for Strong Debut…
5 Self-Service Platforms for Mobile Analytics
The vast majority of mobile analytics platforms have traditionally been aimed at the largest developers, leaving a huge swath of the market untapped. Here are five examples of self-service mobile analytics platforms that developers in the hyperlocal space can try.
How Turning Loyalty Campaigns Into a Data Play Transformed Empyr
Coaxing more customers to walk in and shop is what every merchant wants out of a loyalty program, but it is not always clear how effective these campaigns are. That’s why attribution — knowing for sure that new business resulted from an SMB’s marketing efforts — is such a holy grail in local.
Street Fight Daily: How Brands Leverage Snapchat Spectacles, Mobile App Installs Drop Sharply
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How 5 Brands, Including GrubHub and Hyatt, Are Using Snapchat Spectacles… Mobile Boom Stalls, with Double-Digital Decline in App Installs… What Makes People Buy from a Brand They Follow on Social Media?…
Survey: Merchants Gain Social Media Sophistication, Rate it Most Effective Tactic
Over the past several years, Street Fight has seen these local merchants shift their marketing budgets away from traditional media like newspapers, print Yellow Pages, and local broadcast towards digital marketing and media. That trend continues in a new survey that we conducted earlier this year.
Zuckerberg Raises the Right Questions – Local News Should Answer Them
Mark Zuckerberg posted a remarkable manifesto on Feb. 16 about our fractured communities and how to heal them. But why was Facebook’s founder and CEO saying this first? Why aren’t America’s news publishers, especially local ones, defining the crisis and offering their blueprints for solving it? Zuckerberg’s manifesto was 5,735 words long, but its core was these 138 […]
Street Fight Daily: How Waze Will Scoop Up Driver Data, News Orgs Stick by Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze Digs into Your Car’s Dashboard… Report: Despite Monetization Concerns, News Orgs Are All In On Platforms… If Anyone’s Going to Buy Directly from a Chatbot, It’s Millenials…
Case Study: Bonobos Integrates In-Store Tech for Seamless Shopping Experience
In many ways, Bonobos has become a model for e-commerce startups. Although the New York City-based company started out as an online-only men’s retailer in 2007, it has since expanded its physical presence with real world stores spread across the U.S.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem