News and Analysis
Brick-and-Mortar in a Post-Covid World
After months of shopping primarily online, and taking advantage of services like same-day deliveries and curbside pickups, can shoppers be persuaded to come back into physical stores?
SMBs Seek Speedy Relief to Recover in 2021
The Biden administration is pledging $15 billion in grants to help businesses, and $35 billion for small business financing programs, as part of its new American Rescue Plan. But many grants and recovery programs have long timelines, and business owners are saying they need more immediate support.
Predictions Roundup: Location Consolidation and the Rise of BOPIS
A roundup of top digital marketing, SEO, and location intelligence experts predicts location consolidation, the re-humanization of digital marketing, and the dominance of Google My Business and new retail features such as BOPIS in 2021.
Commentary
Location Targeting is Nothing Without the Facts to Back it Up
Doing location targeting right is no simple matter, and common claims about it require further scrutiny. Accuracy of a location through parcel targeting, a rapid refresh audience strategy, and reaching the right people at scale through IP and cross-device targeting will make a major difference in location-based campaign outcomes.
The Enduring Benefits of Mobile Apps for Brands
Thanks to a variety of factors including speed, user experience,  personalized messaging, reliable security, and fully customizable content, native apps increase your customers’ connection with your brand, driving more engagement and conversion than a mobile web product ever would.
Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local
Many multi-location brands still find some traditional media more effective than most digital tactics and focus their digital efforts on the corporate e-commerce site or company branding. But an aggressive group of budget shifters are increasing spending across a variety of digital advertising and marketing vehicles, often with a local focus.
Latest Posts
The Coming DIY Cataclysm
“It seems like the agency business of the future — both large and boutique — will largely add value around integration of best-of-breed point solutions, which I don’t see many large entities like YP attempting to tackle yet,” David Mihm tells Mike Blumenthal.
Street Fight Daily: Snap Becoming a Search Engine, Google’s Data Wars Come Down to Location
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat is Becoming a Search Engine… For Google’s Data Wars, It All Comes Down to Location… How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons…
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