News and Analysis
Amazon Advertising Juices Earnings, Fueled by Growth in PPC
A whopping 75% of third-party Amazon sellers are now using Amazon Pay-Per-Click (PPC) advertising to promote their products on the site, according to a survey by the all-in-one selling platform Jungle Scout. Those sellers are achieving some enviable results.
Newsletter Marketing Exploded During the Pandemic. What Comes Now?
Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry.
Brands Shift OOH Ad Strategy on Super Bowl Sunday
Brands will use this unusual Super Bowl to give their 2021 OOH ad strategy a test run. But they’ll also face challenges unprecedented for Super Bowl marketers.
Commentary
Survey: Identifying Best Practices in Reputation and Review Management
Multi-location brands that use reputation and review management to manage local marketing and advertising are more likely to say that their marketing efforts are effective, according to Street Fight’s latest survey. Analysis of the survey identified several related strategies that correlated strongly with marketing effectiveness, including trying to respond to every review and working with a reputation specialist with its own technology.
As Local Search Enters the Voice Era, Three Content Channels Dominate
You’re well covered today on the three top voice platforms if you have strong listings on Google, Apple, and Yelp. If you want to do even more, make sure your Bing listings are up to date for Cortana (note that Yelp reviews show up here as well), and submit your listing info to Here and Foursquare in order to be found in Samsung’s Bixby interface.
DexYP (and Other Publishers) Transition to Digital, But Limited Revenue Suggests Bleak Long-Term Prospects
“DexYP seems to be doing as many things right as one can expect from a huge Yellow Pages entity. But somehow they, and other publishers, need to transition to a more consultative higher-price point position,” David Mihm tells Mike Blumenthal in this edition of their biweekly column.
Latest Posts
Street Fight Daily: Facebook at 10, Spotify Expands ‘Branded Moments’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Still Struggle with Measurement, Attribution… Brands Can Now Target Spotify Playlists Ads Based on the Time of Day… Uber Confirms Ford Veteran Marakby is Leaving After One Year…
Frustration With Digital Marketing Vendors Boils Over for One SMB
If it’s possible to distill the 30 million small business owners in the U.S. into a single persona, Marc Reisner strikes our columnists as a great candidate: “Marc has been disillusioned by past performance and that poor performance has understandably tarred the entire industry with the same brush.”
7 Ways That Brands Can Make Chatbot Conversations More Authentic
Chatbots are transforming the customer experience and quickly moving into new sectors — but before marketers can expect conversation-mimicking software and artificial intelligence to replace live customer service representatives, they’ll need to find ways to overcome some consumer obstacles.
Street Fight Daily: Uber Opens Up On Finances, Walmart In Talks to Buy Bonobos
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber, Lifting Financial Veil, Says Sales Growth is Outpacing Losses… Walmart is in Advanced Talks to Acquire Online Men’s Retailer Bonobos… From ‘Zombie Malls’ to Bonobos: America’s Retail Transformation…
Street Culture: Why Telecommuting Makes Sense for Many Tech Startups
“If you have the right team, the right employees, then they don’t have to be there physically,” says Kristen Stiles, co-founder and CEO of babysitter-finding app Sitter.me. “If you don’t trust your employees to work at home, you shouldn’t have hired them in the first place.”
How Brands Can Find the ‘Advertisable Moments’ They’re Missing
Advertisable moments exist in a range of digital and physical contexts beyond TV sets and even beyond desktop browsers — and if a brand wants to capitalize on all available moments (especially those proverbial micro-moments) it has to look for ad opportunities in unexpected places.
Street Fight Daily: Google Uses Image Search for Retail, Instagram’s Snap Clone Surpasses Snap in Users
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Trying to Turn Image Search into a Shopping Tool… Instagram’s Snapchat Clone is Now More Popular than Snapchat… The Weather Company Opens Its Data Trove to Marketers on Outside Platforms…
Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local
Yext’s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yext’s IPO as a bellwether.
Are We on the Brink of a Retail Revolution?
Revolutions often happen over short periods of time and leave death and carnage in their wake. What we are experiencing today in retail is more of an evolution — a sort of “survival of the fittest” as both local and big brand retailers either embrace shifting consumer shopping patterns or face extinction.
What We Talk About When We Talk About ‘Fake News’
“Fake news” is actually about stories written to win clicks (and potentially do harm). Losing the focus on this accurate definition to spin and political jockeying creates a challenge for the business of marketers, advertisers, and publishers.
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