News and Analysis
Why Creative is Paramount for This Year’s Holiday Ads
When marketers are all using the same platforms and automation tools to bid and compete against each other this holiday season (like with Facebook Automated App Ads and Google App Campaigns), the key differentiator will be ad creative. Preparing an arsenal of high-performing creative will be critical to advertisers in order to keep costs down and be effective this year.
How Small Businesses Can Conquer E-Commerce for the Holidays
As the pandemic continues, consumers are shifting their expectations of brands as well. They don’t just want coupons in their email anymore, they expect an intuitive browsing and checkout process, accurate inventory and out-of-stock notifications, curbside delivery, and fast shipping.
E-commerce is already a must-have, and small businesses who understand this and take steps to offer their customers a way to buy online will create a memorable experience, more long-term loyalty, and ultimately more sales this holiday season.
Commentary
As Polls Eagle-Eye News Media, Their Own Work Merits a Close Look
On accuracy, news organizations across the board have to address more forthrightly the public’s concerns about the truthfulness of what is presented. Those concerns do not appear to be as great as expressed in the Gallup/Knight numbers, which exaggerate a widespread talking point about growing distrust in the news media.
How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’
Online-to-offline (O2O) commerce is one area where AR will find a home. Just think: Is there any better technology to unlock O2O commerce than one that literally melds physical and digital worlds? AR can shorten gaps in time and space that currently separate those interactions (e.g. search) from offline outcomes.
Latest Posts
Affinity Solutions Launches Tool to Predict Future Purchase Outcomes
Tech firms are working at a feverish pace to crack the code when it comes to predictive marketing, as brands demand more detailed insights into consumers’ future purchasing behaviors. The latest effort into this arena comes from Affinity Solutions, which is launching its Purchase-Driven Marketing Cloud today.
Blis Forecasts Where Consumers Will Be — Then Targets Ads Based on That Prediction
The company is unveiling a new service that it claims can figure out where consumers will likely go — and target mobile ads based on those expectations. Blis Futures uses artificial intelligence to identify patterns about where consumers are likely to spend time, and then focuses brands’ marketing to reach them at optimal moments.
Research Roundup: Comparing Franchisees and Independent Professionals
Comparing some surveys focused at opposite ends of the local small business spectrum — franchise operators and self-employed professionals — it feels like, though the industry is selling these groups the same marketing and commerce technology and services, the two segments are more different than similar.
Street Fight Daily: Amazon’s Brick-and-Mortar Ambitions, Uber Suspends Self-Driving Cars After Crash
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s YouTube Has Continued Showing Objectionable Ads Despite Advertiser Pushback… Uber Takes Self-Driving Cars Off the Road After One Flips Over in Arizona… Amazon’s Ambitions Unboxed: Brick-and-Mortar Stores for Appliances, Furniture, and More…
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AI Is Breaking Down Data Silos — Without Breaking Privacy