News and Analysis

News & Analysis Theme of the Month

Brands Must Balance Local Engagement with Scale

by Stephanie Miles Share this  
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Alex Nocifera sees plenty of reasons to be optimistic. As the founder and CEO of Field Day, a local marketing startup, Nocifera believes that marketers in 2021 will be tasked with deciding when and how to diversify their budgets back to a balanced blend of online and offline spending.

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Yelp Lets Users Fact-Check Local Business Covid Safety

by Greg Sterling Share this  
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Despite the vaccine rollout and improving economic sentiment, a majority of consumers remain concerned about engaging with local businesses in many places across the US. Yelp is now allowing businesses to provide more information about health and safety practices to customers in hopes of fueling a quicker recovery.

TripleLift Partners with White Ops to Fight Ad Fraud
News & Analysis Theme of the Month

Recent Ad Fraud Schemes and How to Fight Them

by Joseph Zappa Share this  
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Each year, marketers set out to solve ad fraud, but the systemic struggle is a long-term fight with no instant fix. To that end, I checked in with Paul Roberts, CEO of audience marketplace Kubient, to assess the state of ad fraud and how providers can keep it at bay this year.

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How AI Can Help CPGs Meet Millennial and Gen-Z Expectations

by Amitabh Bose Share this  
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Last year, almost half of Amazon’s private-label sales were in consumer-packaged goods. Pre-Amazon, legacy CPGs once would’ve been the beneficiary of that demand. CPGs have struggled to evolve with younger consumer preferences. Here’s what I mean, along with ways AI can help them improve.

Commentary

Use Mobile Coupons to Get Above the Noise this Holiday Season

by Dan Slavin Share this  
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Since many retailers use the same strategies and tactics to capture consumer attention during the holidays, rising above the noise happens only for a few. This may be the season to plan smarter, not louder, and the answer may be the use of mobile coupons.

Commentary

The Rise of the Micro-Influencer and How Brands Can Deploy Them

by Natasha Ponomaroff Share this  
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Today, many brands are choosing to work with influencers with a significantly smaller follower count: micro-influencers. Read on for tips on how to tap micro-influencers for your next marketing campaign.

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#SFSNYC: Inside Amazon’s Voice-Search Strategy

by Joseph Zappa Share this  
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Dave Isbitski, chief evangelist for Echo and Alexa at Amazon, sat down with Street Fight on Wednesday to discuss Amazon’s voice strategy and the implications of voice-search technology for local businesses.

News & Analysis

#SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

by Joseph Zappa Share this  
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At Street Fight Summit on Wednesday, Street Fight columnist Damian Rollison sat down with three digital marketing insiders to discuss how their companies provide value to small and medium-sized businesses — and how to strike the right balance between automation and customer engagement.

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#SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally

by Joseph Zappa Share this  
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Brick-and-mortar stores are not the only companies that stand to gain from local strategies: brands without their own physical stores and business-facing enterprises, too, must go local to reach their market potential.

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#SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry

by Joseph Zappa Share this  
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At Street Fight Summit Wednesday in Brooklyn, Street Fight’s Laura Rich sat down with Foursquare’s Jeff Glueck to discuss how the company has leveraged its location data to catapult growth and become one of the world’s premiere location intelligence companies.

News & Analysis

Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…

News & Analysis

#SFSNYC: Taking Location ‘Beyond Pins on a Map’

by Joao-Pierre Ruth Share this  
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As more ideas and information are loaded into maps, the context of the data used in the creation needs to be clear, said Mapbox SVP Marc Prioleau. “Location is data,” Prioleau said.” Don’t just put your data on the map. Your data is the map.”

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#SFSNYC: The Restaurants of Tomorrow

by Joao-Pierre Ruth Share this  
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Everyone has at least heard of apps for booking reservations or ordering food from restaurants, but there is a deeper transformation underway within the industry. At Street Fight Summit in Brooklyn this week, the NRA’s Perry Quinn moderated a panel about how the restaurants of tomorrow are taking shape.

News & Analysis

#SFSNYC: How Apps Can Take Advantage of Connections Between Travel and Local

by Joseph Zappa Share this  
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At Street Fight Summit in Brooklyn Tuesday, Jeena James, global head of travel and local for Google Play, addressed the intersection of travel and local, explaining what apps in the Android ecosystem can do to capitalize on the connections between the two.

News & Analysis

Street Fight Daily: Uber Embraces Reform as CEO Takes Leave, B2Cs Struggle with MarTech Integration

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Embraces Major Reforms as CEO Takes Leave… Melding Marketing and Ad Tech a Challenge for B2C Companies… Gen Z Is Not Mobile First; It’s Mobile Only..

News & Analysis

#SFSNYC: YP Focuses on Audience to Keep Growing and Deliver Value to Clients

by Joseph Zappa Share this  
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At Street Fight Summit in Brooklyn on Tuesday, Jared Rowe, CEO of YP, sat down with Andrew Shotland, proprietor of Local SEO Guide, to talk about recent trends and best practices in hyperlocal tech and marketing as well as his company’s efforts in the space.

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