Commentary
Why Conversion Mapping and SEO Go Hand in Hand
Terry Cane: Search engine optimization isn’t just about on-page technical elements. Not anymore. These days, it’s as much about user experience as it is how well you can appeal to search engine robots. And a big part of that is conversion mapping—understanding the route your leads take from their first click to their purchase.
AI Technology is Getting within Reach for Small Restaurants
Rodion Yeroshek: The majority of restaurant businesses, especially the small ones, remain slow adopters and non-adopters of AI technology. People may think that the introduction of AI in small restaurant operations is nothing more than jumping on the bandwagon. However, research on the impact of AI on the world economy by McKinsey Global Institute warns the naysayers. The research predicts that by 2030 active adopters of AI technologies could double their cash flow, while non-adopters could lose up to 20% of theirs. This is a hint for restaurant managers who plan to stay in business for the next 10-15 years that it’s time they embrace AI tools or prepare to lose a big part of their market share for good.
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Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Unveils Tools to Increase Subscriptions for Publishers… Agencies See Experiential Marketing as the Next Big Thing, and Brands Want In… eMarketer Lowers Snapchat’s Ad Revenue Forecast for 2017…
How a New Active Wear Brand Takes on the Big Guys
California-based Vuori Clothing started as a brand focused on yoga wear for men, and was (and still is) heavily reliant on using hyper-local marketing efforts to build brand awareness. Street Fight recently caught up with marketing VP Nikki Sakelliou to talk about the company’s local efforts.
Can the New Scroll Subscription Service Help Embattled Local Publishers?
Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try to convert readers from free to paid. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer.
Webinar Recap: Building the Local Marketing Tech Stack
In a webinar Wednesday, Street Fight’s research director David Card and John Hurley, Radius’s senior director of demand generation and content marketing, discussed how companies such as American Express, iHeartRadio, and DexYP use intelligent platforms and data to get ahead of their rivals.
Street Fight Daily: Alexa Everywhere Becomes Reality, Salesforce Launches Data Marketplace
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Wants You to Wake Up with Alexa, and That’s Just the Start… Salesforce Launches Data Studio, a Marketplace for Data… Over Half of Paid Programmatic Impressions Probably Aren’t Viewed by an Actual Person…
Brad Feld: Startup Founders Should Focus on Defining ‘Cultural Norms’
The Foundry Group and TechStars co-founder has seen his share of startups. He is co-author of the book “Startup Opportunities: Know When to Quit Your Day Job,” which had its second edition released last month. Street Fight caught up with Feld recently to talk about some of the trickier issues in starting a company.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation