News and Analysis
5 E-Bike Startups for On-Demand Delivery Fleets
With the vast majority of last-mile deliveries arriving by bike, a new breed of e-bike startups has cropped up to serve the industry. Startups like GetHenry, Ubco ,and Joco are supplying e-bike fleets to on-demand delivery startups through a subscription model. Logistics companies are finally understanding the need for reliable bike fleets that can scale up or down based on real-time demand, and the need for e-bikes has never been greater.
Yelp Launches Request a Call to Connect Local Service Providers and Customers
Yelp announced this morning Request a Call, a feature that will allow customers to easily submit a request for a call to local service providers. The feature represents Yelp’s acknowledgement that there is still too much friction in the local services customer experience and that listings and review sites can help.
Commentary
5 Tips for Growing Affiliate Programs Through Social Channels
According to a recent study by the Performance Marketing Association (PMA), the affiliate marketing channel is expected to grow to over $6 billion by 2020. A Mediakix study found that US influencer marketing spend on Instagram alone is expected to grow $2.3 billion by 2020. The PMA study also indicated that content, bloggers, and social media accounted for 40% of ad spend by affiliate type in 2018, and that number is surely going up. All of these numbers support the idea that influencers and social media bring an incredible monetization opportunity to affiliate marketing.
Let’s look at five ways that brands active in the partner and affiliate channels can benefit from leveraging social media, and ultimately drive more revenue.
Follow the Money: Will Wearables Inflect in 2020?
Apple is far ahead with Watch and Airpods, which may have sold 3 million units since Black Friday. Google meanwhile acquired Fitbit to buttress its wearables play. Amazon and Microsoft launched wearables lines in the past quarter, and smaller players like Bose and Snap are planting seeds for a wearables future.
There’s an underlying driver for this activity that goes back to the perennial analyst exercise of “following the money.” This is all about extrapolating product roadmaps based on tech giants’ motivations. This is often to future-proof their core businesses or diversify revenue in the face of maturing products.
For Luxury Brands, The Possibilities of Programmatic Cannot Be Ignored
For luxury brands, creating customer relationships, and the revenues they bring, is everything. A $25,000 watch or $150,000 vehicle is rarely an impulse buy but instead a purchase achieved after many different points of engagement.
Programmatic advertising is taking an increasingly higher percentage of all ad budgets, and luxury brands and their marketing efforts need to hop on board with this trend. Digital advertising has the power to use contextual targeting and select first-party data to find the right audiences at the right times and in the right places, no matter how high-echelon the product.
Latest Posts
Indi Tackles Inauthenticity in Influencer Marketing Space
Consumers have grown weary of synchronized sponsored content flooding their Instagram feeds, and brands are being inundated by requests for freebies from self-proclaimed social media stars. That evolution in the influencer marketing space has created an opening that Indi CEO and founder Neel Grover believes his new platform can fill.
Will Apple Help Assemble the ‘Internet of Places’?
The AR cloud is the missing piece in the vision we all have for how AR should work. It’s the spatial map of the world that will let AR devices understand their surroundings. Taking this into account, the news that Apple is collecting its own data for Apple Maps may have implications for AR.
Drift Releases New Tech to Help B2B Marketers Convert Site Visitors Into Leads
It’s 2018, and if visitors to your site are slapped with forms that need to be filled out manually, those visitors are going to take their business elsewhere. That’s the state of affairs that conversational marketing and sales platform Drift is addressing this week with its new technology, Drift Intel.
Report: 34% of Ad Impressions Placed on Low-Quality Sites
Reputable brands have pushed back hard against having their ads appear alongside content that goes against their values—for example, advertising running alongside articles or videos about how to complete the Tide PODS challenge—but Gartner L2’s research shows that the pushback hasn’t been effective enough, and the industry still has work to do.
5 Things to Know About Amazon’s Fast-Growing Ad Biz
Search “Amazon advertising,” and the first webpage you’ll find comes from the e-commerce giant itself. The pitch? In a phrase: “Reach millions of customers who find, discover, and buy at Amazon.” It doesn’t get much more compelling than that. Here are five things you need to know about the most legitimate challenge to Google and Facebook’s digital ad dominance.
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