News and Analysis
ReviewTrackers Acquired By InMoment as Consolidation Sweeps MarTech
ReviewTrackers is an important acquisition for InMoment. The company currently works with more than 175,000 business locations to manage customer reviews across hundreds of sites using its review management technology. With the acquisition of ReviewTrackers, InMoment becomes one of the first experience companies to extend customer insights, analytics, and action across the full customer lifecycle.
Commentary
How to Stop Getting Bogus Leads from Facebook Ads
Like a discordant refrain, these familiar phrases can feel like they’re playing on loop when following up with potential customers generated from Facebook Lead Ads. Bogus or misleading leads are a huge complaint among advertisers, but there are a few common and useful steps an advertiser can take when building Lead Generation Ad Campaigns to curb the occurrence of false leads.
Certain aspects are out of our control from the advertisers’ end, such as trusting Facebook users to enter correct and non-misleading information, but armed with this handy checklist, you can audit your lead gen ads, making improvements to stem the tide of bogus leads.
3 Tips for Attracting High-Quality Leads at Your Next Event
First impressions are key, and it’s imperative that as soon as the lead is ready to buy, your brand is the first on their mind.
Doing this requires you to understand your leads and deliver a message that appeals to their needs while portraying your brand in the best possible way. This is a big challenge because you want to promote your brand without going overkill and scaring leads away.
Here are three steps for attracting higher-quality leads at your next event.
Three Methods to Deploy Foreground Data Effectively
For those of us in the location data industry, we must adapt to the new world we live in and find solutions to solve the age-old problems our clients face. Foreground data (data that is captured only when a user has an app open) has the potential to be just as effective and insightful and can offer even greater insights into how people interact in the physical world.
Companies conducting location analysis can use three methods to help keep their solutions robust in this next era of location data; layer in foreground apps, reduce noise, and capitalize on inferences.
Latest Posts
Synup Test Measures Voice Search Readiness for Brands
Voice is the future of online search, but not enough businesses are prepared for the transition. To that end, the local SEO firm Synup recently released a product it’s calling the Voice Readiness Test to help brands discover how their search results sound to consumers using popular hands-free systems such as Amazon Alexa and Google Assistant.
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