News and Analysis
Marketers Embrace Mobile Chat to Expand the Commerce Experience
Online chat has come a long way since the days of AOL Instant Messenger. Despite concerns over security and trust, a growing number of consumers are using mobile chat to interact with their favorite brands in organic, convenient ways. Live chat is also playing a role in what’s become the latest trend in retail marketing — casual commerce.
IAS and Anzu Deliver In-Game Ad Quality Measurement
Integral Ad Science and in-game advertising platform Anzu are partnering up to deliver measurement tools to the mobile gaming sector. IAS will provide advertisers Invalid Traffic (IVT) measurement and reports on viewability through its Signal platform. The company will also help advertisers assess brand safety and suitability.
Commentary
Location Weekly: Unacast, Krowdthink, Inpixon Tackle Coronavirus
In this episode of Location Weekly, the Location-Based Marketing Association covers Unacast releasing a “Social Distancing Dashboard” to share how Americans are complying, Inpixon offering LBS tech to help hospitals with COVID-19, McDonald’s separating its Golden Arches in Brazil, and Yelp offering $25M in free ads to bars and restaurants. The show also features Geoff Revill, the co-founder and CEO of LBMA member company Krowdthink, who discusses the use of Community Krowd to assist the UK Home Office in the coronavirus crisis.
An Overlooked Audience for Digital Marketers: E-Sports Fans
The most obvious way to date to engage with e-sports audiences has been through sponsorships. In a move that took the advertising world by surprise, Louis Vuitton (LVMH) partnered with Riot Games to sponsor the League of Legends World Championship trophy gear, just as it does for the FIFA World Cup and Australian Open. Coca-Cola, Intel, Mountain Dew, Comcast, Airbus and Red Bull are front and center at esports events. Major brands are clearly on board.
But what if you’re not a Fortune 500 with millions of dollars to spend on sponsorships? Just like the “meat-sports,” the Overwatch League canceled its in-person games (or “homestands”) for March and April and moved to online matches, the same way League of Legends has. And that hasn’t made a dent in its value for advertisers. And what if you, like many today who are seeing all these event cancellations, don’t want to waste dollars on unseen impressions?
It’s time to look in your pocket — the mobile device.
Amid COVID-19 Pandemic, Accurate Location Data Can Save Hassles and Even Lives
Updating your location data management information to reflect new hours, store closures, different contact information or special announcements is important for business success in general. In the midst of the global Covid-19 pandemic, maintaining accurate location data can actually have vital consequences for public health.
Yet a BrandMuscle study found that less than 60% of local business owners had even claimed their online business listings, which can lead to confusion about whether businesses are open or not.
Latest Posts
Will Consumer Privacy Be the Defining Issue of 2019?
Though their terms are not identical, in essence both GDPR and CCPA are designed to give consumers the power to stop companies from collecting personal data, to review all personal data a company may have collected, and to request deletion of any stored data. Both regulations strike a major blow in favor of the concept that ownership of personal data ultimately resides with the individual and not with companies who may profit from it.
dataPlor: The Importance of Personal Relationships and Other Key Findings from Emerging Market Small Business Survey
At dataPlor, we know that the best way to gather data and insights on emerging market small businesses is in person. We sent our general manager in Guadalajara out on a mission to understand how hyperlocal businesses communicate with customers and potential business partners and suppliers. He spent a week speaking first-hand to small business owners about their customer outreach strategies and how they chose potential businesses partners. Here’s what we found.
Retail as a Service: Amazon will Create (and Destroy) with Cashierless Checkout Solution
Mike Boland: The innovation including and surrounding cashierless checkout goes beyond payments to affect a broader set of functions like supply chain, inventory management, and store layouts. It’s like a retail toolkit in a box, with cash-flow friendly pricing, à la SaaS. You may have heard of it: It’s called retail as a service (RaaS), and it could transform the next decade of retail. Amazon will lead the way.
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Streets Ahead: Google Chat, and Instagram Reels