News and Analysis
Publishers Clearing House Media Has a Trove of Clean Data
Publishers Clearing House (PCH) conjures images of sweepstakes winners being surprised with large-sum checks and bouquets of balloons. Since its founding in 1953 as a means to sell more magazine subscriptions via direct-mail promotion, PCH has evolved into a digital entertainment and commerce destination for millions of consumers in the United States, and one of […]
Tinuiti Sees Real Bright Spots in the Digital Ad Landscape
Tinuiti, the largest independent performance-marketing firm that measures across Streaming TV as well as Google, Facebook, and Amazon, has published “Q1 2023 Digital Ads Benchmark Report”. This report looks at trends across the digital ad landscape of paid search, paid social, digital marketplaces, and video and display advertising. Tinuiti has nearly $4 billion in digital […]
Survey – Consumer Buying Behavior Heavily Influenced by In-Store Digital Ads
Is the digitization of physical stores the next mega-trend in retail? That’s certainly the hope of Cooler Screens, the software technology company that powers in-store digital media and merchandising for retail. On the heels of an Insider Intelligence report showing that in-store retail media audiences are an average of 70% larger than digital audiences […]
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A More Granular Look at What Kinds of Data Consumers Are Happy to Disclose
Despite all the understandably scary headlines about the risks of data collection, plenty of consumers are still willing to provide personal information to brands. The catch? They need something in return, and the type of advertising as well as the type of data on which it’s based are crucial to securing consumer trust.
Emerging Trends Shaping the Future of Parking
The fluctuating need for car parking spaces is a source of frustration and concern for city officials all over the world. In the US alone, there are said to be between 105 million and two billion spaces – which is potentially more than the number of cars in existence across the globe. While during busy periods, such as the holiday season, these extensive parking lots are likely to be filled, most of the time they sit empty and unused.
This is wasteful when growing urban areas are constantly in need of more space for housing, schools, and business development. But an array of technologies and technical processes such as automation, the Internet of Things, and self-driving vehicles promise the potential transformation of parking lots and, with them, cityscapes themselves.
App Data, Privacy, and the IDFA Armageddon: Industry Leaders’ Takes
As an industry, we must embrace the new rules of iOS14 and create a sustainable future for both app developers and advertisers. I believe we can all agree that user consent is important for any app that monetizes through advertising. Also, there are options to provide user-level attribution and necessary data for performance advertising within Apple’s acceptable framework. I’d encourage all publishers to talk to Apple and seek clarification on process and end-user consent along with the use of IDFVs & SKAdNetwork product road map, etc.
I expect that publishers will aggressively move to optimize their sign-up funnels to maximize consent or live with campaign-only-level metrics and lose end-user targeting. If you’d like to continue to optimize towards ROAS, we encourage you to think of privacy consent as a step in the UA conversion funnel necessary to show targeted ads to consumers.
Waze Rolls Out Contactless Payments at the Pump
More than half of Americans say they’re concerned about touching cash during the Covid pandemic, and 60% say they plan to use so-called touchless payments in the future. Google’s Waze is leaning into the shift with a new integration and partnership that will enable contactless payments at the gas pump for drivers all across the country.
Location Weekly: Neustar Launches Post-Cookie Measurement with Fabrick
In this episode of Location Weekly, the Location-Based Marketing Association covers Neustar launching post-cookie measurement with Fabrick, Apple acquiring Mobeewave, United Airlines using a chatbot to ease Covid-19 concerns, and Amazon and Simon Properties endeavoring to transform shopping malls.
Consumers’ Number-One Holiday Shopping Incentive
Don’t think about the price tag. Think about how you’re going to deliver the merchandise.
That is what is on consumers’ minds as they think about upcoming holiday shopping, according to a survey of 17,000 US consumers by shopping rewards app company Shopkick. Last year, consumers’ number-one incentive was low prices. Amid the Covid-19 pandemic, 54% said their number-one priority is free shipping.
How the E-Commerce Wave Is Helping SMBs Increase Revenue
For many of the small businesses that have stayed afloat so far, e-commerce has become the new focus. A quarter of brick-and-mortar retail businesses surveyed in June said they’ve already added an e-commerce channel to their operations this year. Retail SMBs either want a piece of the growing pie that is e-commerce sales in 2020, or they’ve realized they won’t survive without an online sales component.
Whatever the motivation, the uptick in e-commerce sales has set the stage for SMBs to start boosting their revenue. And to complement the current market conditions, the rise of no-code tools is making online retail success more accessible than ever to SMBs. These solutions are proving to be the surfboard that helps small businesses successfully ride that e-commerce wave.
Why You Should Be Using Video Marketing To Connect with Local Audiences
One report from Cisco found that by 2022, internet videos will make up over 82% of all consumer online traffic. Even though the Covid-19 pandemic has slowed down video production and demand somewhat, it still remains a perfectly viable marketing channel.
People are simply more likely to watch a video than read a blog. By looking at key pillars of online video production as well as what’s worked for other companies, you, too, can develop a stellar strategy.
Consumer Sentiment Is Shifting Quickly. Here’s How Businesses Are Keeping Up
The same mobile chat-based technologies that brands like Jagermeister and Snapchat have used to access focus groups on demand are now being used to help small to mid-size businesses access the same research capabilities. Using mobile chat-based applications, SMBs can generate authentic consumer insights in real-time, which makes it easier to foster community engagement during a time when businesses are struggling to reach their customers.
7 Order-Ahead Platforms for QSRs
According to a report by Dragontail Systems, 53% of people say they prefer carry-out and delivery during the pandemic. To keep pace with that demand, restaurants are investing more heavily in technology platforms that enhance end-to-end kitchen operations.
Here are seven platforms that restaurants can use to manage online orders and streamline their takeout operations during Covid-19.
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