News and Analysis

Pink Lily’s Success Puts It in the ‘Black’

Pink Lily’s Success Puts It in the ‘Black’

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The path to e-commerce success lies in women’s fashion. At least, that is what Chris Gerbig and his wife, Tori, concluded in 2011 when they began to research the type of online business they wanted to start that would not only support the family they planned to have but also the lifestyle they wanted to […]

Basis Technologies’ TikTok Integration Gives Advertisers Real-Time Performance Data

Basis Technologies’ TikTok Integration Gives Advertisers Real-Time Performance Data

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As social media continues to infiltrate more and more of our daily lives, increasingly advertisers are asking how they can take advantage of data that’s being collected to improve the performance of their campaigns. Today, Basis Technologies is taking a big step by announcing an integration with TikTok that will provide advertisers with access to […]

The ‘Drama’ of Sifting through Marketing Data

The ‘Drama’ of Sifting through Marketing Data

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Claravine’s expressed goal in acquiring AI content-classification company Netra this month is to take “the drama out of marketing data.” Using its Data Standards Cloud platform, Claravine ensures that data is accurate, which in turn enables teams to measure results, pivot on execution, and improve performance within a consistent framework. The Utah-based Series B company […]

Commentary

Why the End of Cookies Creates a Problem for Ad Frequency Capping

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Without third-party cookies and with fewer individual identifiers from iPhones, aspects of digital marketing that we have come to take for granted and barely think about are about to be seriously impacted. One of these is frequency capping.

Location Intelligence Enters a New Phase

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Using location data and intelligence to understand what was happening, and modify business strategy to adapt, became more critical than ever amid COVID. What are some of the more innovative applications we’re seeing in this ‘next generation’ of location intelligence?

How to Cater to the Covid-Conscious Consumer

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Resonate took a fresh look at the transformed retail reality in its latest State of the Consumer Report, which examines the values, concerns, and attitudes guiding the purchasing decisions of today’s pandemic-concerned consumers. Let’s take a look at a few trends that retail brands need to keep in mind as they navigate this year.

Latest Posts

Adthena and Adsquare’s New Launches

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In this episode of Location Weekly, the Location-Based Marketing Association covers Adthena launching “Local View,” Adsquare launching “Audiences in Motion,” location-based game Breadcrumbs debuting in Singapore and Clark County, and Las Vegas releasing the “FixIt Clark County” app for citizens to report problems.

What’s Coming Down the Privacy Pipeline?

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California’s new policy, and the overarching shift toward greater consumer privacy, are putting pressure on the federal government to act more quickly. The Biden administration will likely have to take a stand on the collection of personal data and the digital advertising space. 

Inform Your Multichannel Customer Experience Strategy

Improving Satisfaction with Digital Customer Service

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Most brands track certain metrics, including customer satisfaction (CSAT), net promoter score (NPS), and customer effort score (CES), to gauge how well they’re serving customers. Each calculation gives a numerical value you can use as a benchmark or leading indicator when making improvements to customer service operations or your brand’s customer journey.

These scores provide insight into which experiences and channels drive the most satisfaction, as well as which pain points are negatively impacting customers. Benchmarking scores against ever-changing industry standards and monitoring even subtle shifts over time allows brands to access valuable information about the quality of their customer care.

Mattress in Bedroom

How DTC Brands Are Adapting to Covid-19

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When Covid shut down the world, it wasn’t just traditional retailers that were hit. DTC brands were, too. Shifts in consumer shopping habits during the pandemic forced DTC brands to alter the ways they think and they still came up on top. As the world continues to navigate our new normal, we hope that others can learn from the strategies DTCs are implementing. 

Re-engaging Consumers Amid and After Covid-19

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Shortly after the pandemic caused retail stores around the country to rapidly adapt their business models to address shutdowns and changes in consumer habits, CodeBroker conducted research to explore how shopping behaviors were changing. 

The resulting report, Consumer Shopping Habits During the Covid Pandemic, offers insights into what has changed, which changes are likely to persist even after the pandemic subsides, and what retailers can do to protect their bottom line.

Retail Embraces Omnichannel for the Holidays

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Rather than focusing on one platform or tool, retail brands are embracing everything necessary to engage with customers across multiple touchpoints. That could have a major impact on the way shoppers interact with their favorite brands in the coming weeks, and depending on the results, it could lead to changes in the way retail marketing is handled in 2021.

3 Enterprise Tech Trends for 2021

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Next year’s period of relative peace will give leaders the opportunity to make thoughtful investments in technology that put 2020’s positive developments — like increased cloud adoption and remote work flexibility — on more solid ground. Companies will also have bandwidth to prepare for the next crisis, eschewing reactive, flash-in-the-pan solutions in favor of longer-term strategies.  

TripleLift Partners with White Ops to Fight Ad Fraud

Location Intelligence Beats Fraud

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In this episode of Location Weekly, the Location-Based Marketing Association covers Incognia solving QR code fraud with location verification, the Ontario Regiment Museum using an AI virtual assistant, L’Oréal launching virtual make-up for your online work calls, and Covid-19 leading to greater public willingness to share location data.

Retailers Unpack Black Friday Spending Data

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Criteo analyzed commerce data from 1,005 retailers in the U.S. and 216 million transactions in the fourth quarter of 2020. In the process, they found that sales in the first three weeks of November were up 7% year-over-year in the U.S., indicating that Black Friday sales may have been down 5% because those purchases happened earlier this year than previously.

3 Factors to Consider Before You Choose a Martech Solution

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If you’re among the many marketing professionals who are thinking about adding to their solution stack to manage digital marketing channels, keep in mind that your investment should endure for the long haul. You’ll need to find a solution that helps you improve performance on digital channels while the pandemic persists and afterward as we make our way to a new version of normal. Here are three points to ponder.