News and Analysis
On and Off the MULO Shelves with Dan Oliver and His Seasoning
We recently saw a LinkedIn post by Tyler Watson, Vice President of Sales for Dan-O’s Seasoning. Intrigued, we Googled the brand and discovered it’s available both online and in MULO (multi-location) retailers. Dan-O’s actually had its roots in social media when Dan Oliver (a former bartender) started making TikTok videos about his seasoning in 2020. […]
BUST: Christmas Tree Shops Declares Bankruptcy and Closes All Stores
We hope the Grinch doesn’t steal Christmas this year, but bankruptcy stole the 82 retail stores of MULO (multi-location) brand, Christmas Tree Shops. The bankruptcy was announced in May, and poor-performing stores were shuttered, but the company recently said that it will close its remaining stores on August 12th, holding a liquidation sale before then. […]
Vericast Goes Deep on Data Privacy with Qonsent Partnership
The martech and data intelligence company Vericast announced a new partnership with Qonsent last week, in a move designed to bolster the company’s consumer-first data privacy strategy. At a time when consumer data is becoming increasingly regulated in the U.S. and abroad, the partnership between Vericast and Qonsent is expected to help brands deliver more […]
Latest Posts
Google’s Ad Changes: The King Just Built a Moat Around His Castle
The initial frenzy over Google’s news regarding its latest privacy updates has abated, and now it’s time to really think about what it means – for Google, for brands, and for the industry as a whole.
As governments have lit a fire under brands and consumers have become more data-conscious, the future of marketing and advertising is unfolding before us. Let’s take a dive into what it all really signifies.
Sprint to Success with Agile Marketing
Even though agile marketing has been around for a couple of decades, keep in mind that it’s a modern approach for today’s marketers — in keeping with the focus on data. With the right martech to support performance measurement needs (using metrics that are credible outside of marketing), you can sprint to success with agile marketing.
Retailing in the Post Covid-19 World
Throughout the pandemic, lockdowns and safety restrictions have forced retailers to tweak their operations and strategies in accordance with changing circumstances around them. AI has played a key role in helping retailers adapt to the conditions of today and those on the horizon.
With that in mind, here are three key areas where AI is helping retailers cope with the effects of the Covid-19 pandemic.
Contextual Ads and Brand Suitability Are the Future of Targeting
Cookies and blocklists put brands on the back foot. Brand suitability draws on perception and customization to make sure that surrounding content makes sense for the brand’s image and customer base. And, when you combine this with context-informed targeting and human intelligence, brand suitability is the more powerful approach to engage with today’s consumers and customers in a way that also helps to future-proof today’s savvy brands.
Setting Up A Post-Pandemic E-Commerce Boom Strategy
The previous year shattered expectations based on forecasts going into 2020. For e-commerce brands, it brought both challenges and opportunities with more shoppers than ever adopting new online buying habits. Still, it would be wise for businesses to think about what happens once consumers feel more comfortable venturing back into brick-and-mortar businesses. By having a strong D2C strategy that is agile and customer-centric and with the right infrastructure to grow globally, businesses can feel more confident for whatever the future holds.
SafeGraph Raises $45M to Democratize Access to Places Data
SafeGraph — which powers analytics for organizations like Sysco, Ares Management, Choice Hotels, US Foods, and Verizon Media — picked up $45 million from Sapphire Ventures, as well as returning investors from previous rounds like Peter Thiel and Alex Rosen of Ridge Ventures. The company plans to use the funds to capitalize on the expanding market of data buyers and offer new ways for customers to buy data. Through a growing partner network and new data delivery mechanisms, SafeGraph will be allowing interested parties to access the exact data they need, wherever they need it.
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