News and Analysis
Cost of Ad Buys Rises Ahead of ‘24 Presidential Race
Advertising wars are already heating up in the 2024 presidential race, but increasing costs for ad buys on television and social media are leading some marketing strategists to reevaluate their approach. According to a new analysis by Keen Decision Systems, a marketing insights firm, that approach — to change course, and pull back from channels […]
Fan Frenzy: The Rise of Merch in MULO Restaurants
Merchandise (merch) has long been part of the music scene. You love the band…you see the live show…you buy the music, tee shirt, and hat on the way out of the venue. But now, multi-location (MULO) brands are picking up on the beat and incorporating creative and varied branded merchandise into their offerings. Whether consumers […]
Snack Brands Lean Into Nostalgia this Back-to-School Season
The dog days of summer have arrived, and all around the country, parents are preparing kids for back-to-school in just a few short weeks. For snack and specialty food brands like General Mills, Conagra, and Nestlé, it’s go time. Despite often being overlooked during the back-to-school rush, when attention is generally focused on backpacks and […]
Commentary
Expert Roundup: How is Mapping Innovation Playing Out? Part I
Mapping is one of those foundational “meat and potatoes” topics in Street Fight’s repertoire that buttresses local commerce. But despite its longstanding positioning at the center of that world, and its mature status, it still somehow continues to show rapid transformation and innovation cycles. Experts from HERE Technologies, GroundTruth, and SafeGraph expound on the state of mapping tech.
Latest Posts
Setting Up A Post-Pandemic E-Commerce Boom Strategy
The previous year shattered expectations based on forecasts going into 2020. For e-commerce brands, it brought both challenges and opportunities with more shoppers than ever adopting new online buying habits. Still, it would be wise for businesses to think about what happens once consumers feel more comfortable venturing back into brick-and-mortar businesses. By having a strong D2C strategy that is agile and customer-centric and with the right infrastructure to grow globally, businesses can feel more confident for whatever the future holds.
SafeGraph Raises $45M to Democratize Access to Places Data
SafeGraph — which powers analytics for organizations like Sysco, Ares Management, Choice Hotels, US Foods, and Verizon Media — picked up $45 million from Sapphire Ventures, as well as returning investors from previous rounds like Peter Thiel and Alex Rosen of Ridge Ventures. The company plans to use the funds to capitalize on the expanding market of data buyers and offer new ways for customers to buy data. Through a growing partner network and new data delivery mechanisms, SafeGraph will be allowing interested parties to access the exact data they need, wherever they need it.
Brand Identity, Privacy, and First-Party Data
Lucid is a research technology, or ResTech, firm that hooks up companies with millions of customers to gauge customer sentiment at scale. I connected with Pauline Wen, chief privacy officer at Lucid, to understand the challenges brands are facing and how they can navigate a rising bar for privacy.
What Emerging Tech is Driving Localized Brand Marketing?
Running an emerging tech-driven digital agency, Maher is on the front lines of marketing innovation for brand clients like Panera and Bolle. For both of those campaigns, there was a local component, including Panera’s in-store AR integrations and Bolle’s local activations at Dick’s Sporting Goods.
To anticipate the upcoming Street Fight Summit and Maher’s speaking role, we sat down with him for his view on the drivers and dynamics of digital marketing. Here’s our dialogue with Maher on the biggest brand marketing trends and value drivers he’s tracking.
Advantages of User-Generated Content in Online Retail
User-generated content can assist in yielding revenue for your online business. It can help you engage and retain customers as well as convince and inspire new ones. Furthermore, it’s an efficient way to interact with your audience across channels, enhance your website content, and boost your social strategy.
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Streets Ahead: Google Chat, and Instagram Reels