News and Analysis
Rowan: The Innovative Brand Piercing a Market Need
Piercings (ear, nose, tongue, and other unmentionable body parts) have existed for centuries. In fact, some of the earliest evidence of body piercing dates back 5300 years! You can be pretty sure that when the mummy had their ears pierced, the conditions were less-than-sterile. Ear- and body-piercing studios are commonplace these days, as body modification […]
Seedtag Analysis: Parents More Focused on Children’s Health for Back-to-School
As Managing Director, U.S., for Seedtag, Brian Danzis must be keenly aware of trends and changes in all aspects of digital and linear media to drive growth for the company’s clients, which have included Applebee’s, Gillette, JetBlue, and the NBA. For the past several weeks, he’s been focused on the back-to-school shopping season and how […]
What Can We Learn from Subway’s Battered Online Reputation?
The biggest story to come out of the Nation’s Restaurant News’ Top 500 rankings in 2023 wasn’t who was on top, but that Subway reputation issues had tumbled it to the bottom. After decades of expansion that led to Subway becoming the world’s largest fast food chain in terms of locations by the early 2000s, […]
Commentary
LBMA: Uberall’s Acquisition of MomentFeed
In this episode of Location Weekly, the Location-Based Marketing Association covers Überall raising $115M and acquiring MomentFeed, LifeTagger and QR 2.0, Princess Cruises’ CrewCall bringing services to passengers at their location, and Perch rolling out “product aware displays” for Purina.
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How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World
According to McKinsey, more than 75% of consumers tried new brands, places to shop, or methods of shopping in 2020. The reason? Product availability was high on the list, but so were price and the availability of promotions. Now, as the vaccine rollout continues and states work to get back to normal, brand marketers are finally coming up for air and looking at how they can adapt their loyalty and rewards programs for the post-Covid world.
How to Cater to the Covid-Conscious Consumer
Resonate took a fresh look at the transformed retail reality in its latest State of the Consumer Report, which examines the values, concerns, and attitudes guiding the purchasing decisions of today’s pandemic-concerned consumers. Let’s take a look at a few trends that retail brands need to keep in mind as they navigate this year.
Retail Performance Platforms Can Boost Brands in a Cookieless Future
Brands searching for ways to connect, understand, and engage with consumers throughout the omnichannel journey can find an abundance of data through retailer performance platforms that can be impactful, actionable, and measurable in future campaign planning. These platforms can offer onsite (such as sponsored search and display) and offsite (such as digital out-of-home and social media) opportunities for brands to attract shoppers, and these advertisement opportunities can then be measured and analyzed, leading to more valuable interactions.
LBMA: OH! Media Releases Audience Intelligence Hub
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s launching a special app for those with autism, OH! Media releasing its “Audience Intelligence Hub,” Ladorian & inReality partnering to personalize in-store screen messages, and Ulysses trying to monetize location data from every car on earth.
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Streets Ahead: ChatGPT, AI-Generated meta descriptions and AI Mode