News and Analysis
Report: Gen Z Welcomes Ad Tracking
When Gen Z goes on a voyage of product discovery, they usually do so via social media, and boy, do they like to be tracked—much more so than their older cohorts. According to findings released today and titled, “From A to (Gen) Z: How and Where Young Consumers Are Shopping,” by Tinuiti, the largest independent performance […]
Basis Announces FreeWheel Partnership to Democratize CTV Advertising
As more TV watchers cut the cord and shift to streaming services, connected TV advertising is seeing a surge in popularity. CTV advertising spend hit a record-breaking $1 billion in June, and now more programmatic firms are looking at partnerships with companies specializing in CTV as a hedge against the evolving landscape. Just this week, […]
Intango Grows U.S. Footprint with REIGNN Acquisition
Intango is a contextual and search advertising technology company that designs and executes tailored marketing and monetization solutions. Despite being in business for more than a decade, and working with some of the world’s largest brands, the Tel Aviv-based company has managed to fly under the radar in the U.S. market — until now. As […]
Commentary
How to Develop High-Performing Facebook Groups Communities To Fuel Your Brand’s Growth
Facebook Groups are not just for nosy neighbors to tattle-tale on loud parties or podcast fans to debate the latest true crime controversy. When launched correctly, FB groups are a huge opportunity for brands and businesses to build customer loyalty, nurture relationships, and even gain insight from their followers.
LBMA: Yelp’s Audiences Platform
In this episode of Location Weekly, the Location-Based Marketing Association covers Yelp launching their Audiences platform, AirBnB partnering with What3Words for staycations, Billboards in Paris getting brighter for the “Fearless Night” safety campaign, and imageHOLDERS launching touchless kiosks with Ultraleap technology.
Latest Posts
LBMA: Verve Group’s Acquisition of Beemray
In this episode of Location Weekly, the Location-Based Marketing Association covers Instagram rolling out a product called “drops,” Intent IQ launching a new opt-in data sharing platform, NielsenIQ acquiring Label Insight, Simpleview investing in Stroll, and Verve Group acquiring Beemray.
E-Commerce Security Risks and How to Stay Safe
Online spending in the US exploded amid COVID. It’s becoming an essential part of the way even mom-and-pop shops do business, and an increasing number of startups are doing away with physical stores entirely. Whether you’re in the latter or the former group, you’ll want to take steps to ensure that your e-commerce shop is a safe place for your clients and their data.
Street Fight’s June Theme: Mapping the Future
The new month signals that it is also time for a fresh Street Fight editorial theme. As these themes often reflect the macro environment, we’ve chosen one that’s endemic to (renewed) physical-world interaction: mapping. We’ll see increased usage of mapping tools as consumers emerge from their homes and return to the pastimes of local commerce.
No Cookies, No Problem: Harnessing the Power of Multi-Dimensional First-Party Data
While many have said that the deprecation of third-party cookies and tracking mechanisms will have a negative impact on personalized marketing, the fact is that this has finally opened the door to a much more effective approach: making full use of the richness of available first-party data.
Yubo’s Commerce-Focused Strategy Could Be the Future of Social Media
With 45 million users worldwide, Yubo is not the largest live streaming app on the market. It’s also not the newest. But the company’s founders still think they’ve got an edge in an otherwise crowded space, thanks to a unique business model that replaces in-app advertising with social commerce.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels