News and Analysis
Big MULO Moments: Amazon Day 2024 Recap & Insights
Amazon Prime Day has passed. In the MULO (multi-location) retail and restaurant worlds, analysts and the media use certain major moments to” temperature-check” consumer spending behavior, marketing tactics, and economic trends. Super Bowl Christmas Back-to-School (which we’ll soon be covering) Valentine’s Day Mother’s and Father’s Days Wedding season (which seems to be year-round these days) […]
Brand Loyalty is Being Hit Hard by Inflation, According to New Resonate Report
A new study from Resonate reveals that consumers are radically changing their spending behavior and becoming less loyal to brands due to inflation. A whopping 97 percent of consumers have changed their spending, and about 19% have bought different brands or shopped at other stores or online because of prices. The full report can be […]
Emerging Trends and Innovations Shaping the Future of AI in B2B Sales
AI has already transformed B2B sales, but it is poised to do even more in the coming months and years. According to a report by McKinsey, companies that leverage AI in their sales processes are already seeing an ROI uplift of 10-20% and a revenue increase of up to 15%. As AI-driven technologies continue to […]
Commentary
Career Moves: Locality, Uberall, Duda, Yext, DevHub, Moz, Vcita and more
In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Uberall, Moz, Devhub , Wix and more, anniversaries at ReachDesk, Botify and beyond plus numerous opportunities at companies including TikTok, Snap and Seismic Locality announced the appointment of industry expert John Brohel as their new Chief Financial Officer. Brohel brings […]
Marketing Agency Perspective: Improving the Franchisor-Franchisee Relationship
The relationship between a franchisor and a franchisee is … unique. Given the franchise business model and the fact that a franchisor is in a relationship with hundreds or thousands of franchisees, it’s especially important to nurture a better corporate and franchisee relationship. Here are five ideas to do just that, from a franchise marketing […]
Put a Pin in It: The Definition of a Place is Transforming
Domino’s just launched a new product (and is running campaign ads), enabling consumers to have pizza and other treats delivered wherever they “drop a pin.” It’s aptly called Pinpoint Delivery™. The definition of a “place” is transforming. Pre-Internet, it was simply a physical brick-and-mortar location. You went to those places to shop, dine, stay, meet, […]
Latest Posts
Birdeye Social : Insights into Social Media Management
The significance of a robust social media presence cannot be overstated, particularly for multi-location brands aiming to connect with local audiences. Acknowledging the complexities of managing social media across diverse locations, Birdeye, a leading reputation and customer experience platform for local businesses, has just introduced Birdeye Social. With this move, the company is aiming to […]
BUST: Multi-Location Movie Theater Chains Struggle
With Oscar season around the corner, let’s examine the silver screen (or lack thereof). A 100-year-old movie theater MULO (multi-location) operation just declared bankruptcy. Founded in the day of silent films, Metropolitan Theaters has 16 theaters and 87 screens, including two IMAX auditoriums in California, Colorado, and Utah. The pandemic and the rise of the […]
As Cookies Crumble, Lotame Launches Solution to Help Digital Marketers
In the fast-paced world of digital marketing, the ability to harness and utilize data effectively is becoming even more important. Lotame has taken a significant step forward in enabling data collaboration with the launch of Lotame Collaborate and Lotame Onboarding. These innovative solutions, available through their data collaboration platform, Spherical, promise to change how digital […]
BOOM: Industrious Brings Hospitality to Work
This year, about 5M people will use co-working spaces as their offices and meeting places. The concept of shared space has expanded to include podcasting and warehousing/shipping. The concept of co-working is about 30 years old and it is now a cornerstone of the “sharing economy.” As the media was filled with stories of WeWork’s […]
Subscription Fatigue: How Streaming Services Can Keep Customers Happy
Streaming is big business, and looks to only keep expanding in 2024 and beyond – with more players, more dollars to win, more subscribers, and a proliferation of new ad tiers. Eighty-three percent of Americans have at least one streaming service subscription and the average American subscribes to four services. For streaming platforms at first […]
A MULO Brand Scales With a Shark
CEO and Founder of Crispý Cones Jeremy Carlson is on his way to a total of 300 stores across the country. Shark Tank Barbara Corcoran gave him $200K for a 20% interest in his company, which he runs with his wife Kaitlyn. Their back story is a true inspiration to other MULO (multi-location) brands that […]
Navigating the Evolution of Digital Advertising: Merging Innovation with Privacy
Digital advertising is undergoing a seismic shift. Traditional methods no longer capture consumer attention or drive brand impact like they used to. This decline is exacerbated by the increased focus on privacy across platforms and publishers. However, one of the promising byproducts of this change is the emergence of new tools and channels that big […]
The MULO Dozen: February Brands in Review
It’s that time again! Every month, we report on new developments in the MULO (multi-location) space. We cover brands, trends, and the agencies and technologies that serve the MULO (or aspiring MULO) business. Love and the Super Bowl were in the air in February. And we saw our usual range of management and product changes. Have news? […]
Eagle Eye’s AI Product Can Scale, Personalize Promotions at Retail
When Eagle Eye introduced its data-centric solution powered by AI earlier this year, its intended business targets were grocery and retail verticals. The offering uses retailers’ existing customer data to generate personalized promotions for consumers at scale. In this way mass promotions can be segmented and curated specifically for individuals, said Cédric Chéreau, Untie Nots Co-Founder […]
Just For You: MULO Brands Built Around Personalization
The Bear Cave is a grown-up version of the kids’ multi-location (MULO) brand Build-a-Bear. Personalization or the concept of making something unique as a gift or for yourself is nothing new. Most people like to think of themselves as unique beings with specialized tastes. Mainstream brands like Chipotle, Starbucks, and salad and ice cream franchises […]
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Intent, Context and Attention: 3 Signals Helping Brands See in the Dark