News and Analysis
Bad Stock Art: How Your Photos May Be Hurting Engagement
We all know the importance of graphics and videos in generating clicks, engagement, and traffic. One study claimed a lift of as much as 650 percent for posts and ads including imagery, versus text-only marketing. But the types of graphics or stock art you use may be as important as the fact that you use them. […]
What Lies Ahead for the Car Dealership?
Are we racing into the future or just cruising along? You may not think of a car dealership as MULO (multi-location) brands, but drive through commercial areas, and you’ll probably see one dealership after another. New cars, used cars, and luxury cars are all on display for consumers to browse, test drive, and buy. The […]
Seedtag Brings Proprietary Contextual AI Tech to Digital Advertising
It shouldn’t be a surprise to learn that artificial intelligence has been a hot topic in the world of digital advertising as of late. There are a number of concepts floating around involving the best way to embrace the technologies. But Seedtag, a contextual advertising company with a global footprint, believes it has a solution […]
Commentary
Broadening Local: Expert Roundup
A trio of local search experts expound on the latest in the industry. Claire Carlile proposes Google My Business as a CMS and covers how businesses should approach the channel; Miriam Ellis explores the increasingly blurred lines between different categories of sites and businesses; and Damian Rollison delineates the major trends shaping the trajectory of local search, especially on Google.
Now’s Not The Time To Cut Back On Marketing. Here’s What To Do Instead
Businesses that withdraw from marketplace visibility have a much harder time, and find it far more expensive in the long run, to regain customers once they start re-engaging, with market share declining even after they resume advertising. So, while cutting back marketing spend can help address some short-term bottom-line issues, it will create significant challenges to long-term sustainability.
Latest Posts
Broadening Local: Expert Roundup
A trio of local search experts expound on the latest in the industry. Claire Carlile proposes Google My Business as a CMS and covers how businesses should approach the channel; Miriam Ellis explores the increasingly blurred lines between different categories of sites and businesses; and Damian Rollison delineates the major trends shaping the trajectory of local search, especially on Google.
Now’s Not The Time To Cut Back On Marketing. Here’s What To Do Instead
Businesses that withdraw from marketplace visibility have a much harder time, and find it far more expensive in the long run, to regain customers once they start re-engaging, with market share declining even after they resume advertising. So, while cutting back marketing spend can help address some short-term bottom-line issues, it will create significant challenges to long-term sustainability.
New Year, Same Challenge: Content is the Key to Another Digital Holiday Season for Retailers
With the Delta variant bringing a second unwelcome wave of apprehension and disruption, the vision we all looked forward to a year ago — the return to a normal holiday season — is dissipating before our eyes. Online shopping will be the main go-to again this time around, with businesses and consumers facing many familiar, and a few unfamiliar, factors this year.
How Apple’s Latest Privacy Changes Will Affect Email Marketing
Last week, Apple rolled out iOS 15, which brought more privacy changes that could undermine tracking and disadvantage digital marketers. Most notably, the company’s Mail Privacy Protection policy will ask iOS device users whether they want to “protect” their mail or not, preventing marketers from determining whether consumers who “protect” their email opened messages.
Privacy versus Paid Content: What Are We Willing to Sacrifice?
To the naked eye, technologies and laws allowing consumers more control are absolutely and unequivocally good. Who would oppose privacy protection laws and self-imposed regulations apart from those who are exploiting the lack of privacy, right? But what is the end goal we are trying to achieve, and what is the price we are “paying” in the process?
Snap Scan Shines New Light on the Company’s Local Discovery Ambitions
Snapchat’s ambition to become a socially fueled local discovery engine recently got a boost with Snap Scan, a visual search tool that makes the world searchable and shoppable. Connecting dots over several years, Snap’s geo-local efforts include Geofilters, Snap Map, Local Place Promote, and Local Lenses.
3 Steps Brands Can Take to Build First-Party Data Practices
Brands must ensure that the first-party data they are assembling is properly permissioned, meaningfully collected across channels, unified, and organized. Getting started comes down to breaking down these goals into manageable projects and timelines that ensure first-party data sets are unlocking all the doors by 2023.
Agency Relationship Status: It Doesn’t Have to be Complicated
Your new agency relationship can blossom into a true partnership if you’re transparent and set clear expectations. As someone who’s worked on the client and agency side, I’ve seen firsthand how a partnership can lead to success. Like many situations in life, doing this right involves managing the people and numbers side of the equation with deftness and clarity.
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