News and Analysis
The MULO Dozen: December Brands in Review
As MULO (multi-location) brands prepare for the new year, they make bold moves — from new leadership to hot consumer trends we look at December brands in review. Here’s what we saw this month. Have news for 2024? Please e-mail me. Love’s names two new executives. The C-store “experience” is now officially a trend. (LEADERSHIP) 50 […]
Do You Have One of the Most Stressful Jobs?
You may think that managing marketing, business operations, or technology gives you daily headaches. But there are other more stressful jobs. This new “Top 10” report is one that MULO (multi-location) retailers would probably not want to hear about. According to new data from the U.S. Department of Labor, front-line retail management ranks high as […]
Holiday Blur: Retail Merchandise Accelerates
As of this writing, the trees, menorahs, and tinsel are still in living rooms and consumers have barely finished recycling their wrapping boxes, washing dishes from their December feasts, and returning from family visits. The ball in Times Square hasn’t dropped. And yet, retail merchandise for upcoming holidays is already on the shelves at many […]
Commentary
LBMA: Alexa Arrives in NYC Christmas Window Displays
In this episode of Location Weekly, the Location-Based Marketing Association covers Skyhook signing a partnership with Sigfox, Asda partnering with GoodMaps to help the visually impaired navigate stores, Girls trying coding inside Doja Cat’s new music video, and Alexa in a Pear Tree — Alexa arrives in NYC Christmas window displays.
Roundup: 2022 Adtech & Martech Predictions
Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is 2022 predictions, and our experts share their takes on measurement and advertising optimization, consumer trust, contextual ads, and marketing with social good as a guiding principle.
Latest Posts
5 Next-Gen RFID Solutions for Omnichannel Retailers
Radio-frequency identification, or RFID, has found new life in the post-pandemic retail space. By attaching small strips of metal that can transmit radio waves with information about any product, retailers are finding that they can accelerate and automate the store checkout process. Unlike barcodes, which must be scanned individually, RFID tags can be scanned together and they hold significantly more information.
Local Platforms Promote Integrity with Consumer Confidence at Risk
Nextdoor is the latest local platform to publish what it calls a Transparency Report, designed to offer information to the public about efforts made to maintain an online community that is free from problematic content. In Nextdoor’s case, the focus is on reducing incidents of hate speech and incivility in order to promote healthy community interaction.
Why and How Businesses Should Embrace Product-Led Growth
For SaaS organizations especially, PLG can open up new revenue channels, giving you a competitive advantage by making it easy for customers to understand the value of your product. PLG becomes an efficient, no-touch way to scale revenue, affording customers the ability to self-serve and self-select without being weighed down by a traditional sales cycle.
It’s Time to Leverage the Entire Digital World in Your Marketing Strategy
On any given day, a person will switch between scrolling social media, listening to their favourite playlist, browsing products online, bingeing their favourite show on a connected TV (CTV), and more. This is why in 2022, advertisers should consider leveraging a multi-channel strategy. Marketing across several channels means an advertiser is casting a wider net and expanding the potential for reaching the right audience in the right moment.
Marketers Struggle to Balance Personalization and Privacy
While consumers are increasingly coming to expect personalization in their inboxes, too much personalization can damage trust and steer customers away. Nobody wants to feel like they’re being watched, but recent surveys show consumers are also growing increasingly frustrated with marketing materials that aren’t targeted enough.
Street Fight’s March Theme: The Long Pandemic and Local Commerce
The pandemic spurred fast change in local commerce and thousands of think pieces on that change. We watched as local delivery soared, as did use of BOPIS, curbside pickup, and contactless payments. But what local trends have persisted even as consumer concerns about Covid have waned? And which trends are decreasing in intensity or going away entirely?
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Streets Ahead: Google Chat, and Instagram Reels