News and Analysis
Pinstripes Goes Public
Eatertainment (the combination of dining and entertainment) is ringing the consumer bell these days, as multi-location (MULO) brand Pinstripes became a publicly-traded company under the ticker symbol PNST. The business deal with Banyan Acquisition Corporation (which changed its name to Pinstripes Holdings. will allow Pinstripes to expand to more locations. The brand currently has 14 […]
Is the Digital Agency Dying?
A recent article in the Wall Street Journal quoted Forrester Research as saying that the “digital agency” will face its demise in 2024. As in the direct mail era, talent that specialized in a new medium was in demand, but then mail campaigns were replaced in part by digital marketing and most full-service agencies began […]
Snack Tech: The Ultimate Brand Loyalty App
Cookies and chips are tech terms. But now digital meets dough (both kinds) as one MULO (multi-location) bakery brand is getting noticed for its loyalty app. Crumbl (a 700-location brand) has been shouted out in food and beverage media as having one of the top 10 apps. It is #6 in the top 10 most […]
Commentary
LBMA: Heineken Tackles Supply Chain Crisis
In this episode of Location Weekly, the Location-Based Marketing Association covers Hyatt rolling out room keys via Apple Wallet, the New York Mets launching facial ticketing at Citi Field, Foodtown Supermarkets completing a successful pilot with Allegiance Retail Services, and Heineken getting into the Christmas spirit to solve supply chain woes.
Latest Posts
Location-Based Marketing Association: Google Displays Nearby Cars for Sale in Search
In this episode of Location Weekly, the Location-Based Marketing Association discusses DoorDash launching a gas rewards program to offset high prices, SES-Imagotag and UNICEF using electronic shelf labels to drive donations for Ukraine, GroundTruth and Flowcode partnering on QR codes in TV, and Google displaying nearby cars for sale in search.
Long Pandemic and Local Commerce: Expert Roundup
Street Fight’s core focus is localized commerce and marketing: how brick-and-mortar businesses use technology to connect with customers. This month, we’re covering the continued impact of the pandemic on that space. To that end, three martech and retail tech leaders from VDX.tv, CatapultX, and VAI expound on the pandemic and local commerce in this expert roundup.
Simpli.fi’s Political Ad Tool Mixes Data Sets for Improved Match Rates
While politicians and PACs compete for contributions, agencies are working behind the scenes to help their clients’ ad dollars go further. A political advertising tool recently unveiled by Simpli.fi claims to do just that, mixing address lists from data providers and first-party databases to increase match rates.
The Future of Personalization Requires Direct Engagement with Consumers
We can probably all agree that to attempt personalization and get it wrong is worse than not doing it at all. No one wants to invest significant money into data collection to not see the ROI, and consumers don’t want to see irrelevant messaging from brands. So, how can marketers effectively personalize their communications and understand the human they are trying to reach behind the screen?
Mixing the Right Ingredients for Powerful, Clickable Content
In the age of social media and incessant scrolling, marketers can easily lose prospective customers’ attention. How can one create Instagram or Twitter-worthy content that not only draws eyeballs but also compels shoppers to make a purchase? By laying the proper groundwork, striking the right emotional chord, and getting creative, business can create powerful, clickable content.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation