News and Analysis
RM + AI = $$ (Retail Media Gets Smarter)
RM = retail media. It’s booming now as retailers, airlines, and restaurants launch their networks to enable in- and out-of-store marketing to consumers and prospects. AI = artificial intelligence (of course). MULO (multi-location) brands can have huge amounts of data and numerous ways to monitor in-store behavior, but if they’re not using automation to inform advertising […]
MULO Brands With Soul: A New Mini-Series
The term “soul” is all relative. Many MULO (multi-location) brands today aim to stay in business and thrive. They incorporate new technologies into their operations, aim to hire and retain competent and loyal employees and ensure they are selling/serving the products/foods/services that today’s consumers want (and that their marketing is well-targeted and cost-effective). So, where […]
BOOM: Retail is Rising!
Shopping center occupancy rates have dropped for the first time in a decade. According to Cushman & Wakefield, the retail vacancy rate is 5.4%, as reported in the New York Times. The article goes on to report on new and expanded shopping centers and malls throughout the U.S. This is consistent with a recent Street Fight […]
Commentary
5 Things You Need to Know about Zero-Party Data
Zero-party data, a topic that has been around since former VP and Principal Analyst, Fatemeh Khatibloo of Forrester, coined it as such years ago recently set off a Twitter debate as to whether zero-party data is real or if it’s all just first-party data in disguise. Here are the five things you need to know about zero-party data so you can decide for yourself.
The Next Frontier of the Mobile App Ecosystem
Here are the five mobile marketing-related developments I see happening in 2022, no matter what is going on with the economy, politics, or any of the other highly fluctuating variables we’ve all gotten used to.
The Future of Customer Experience is Hybrid
A post-pandemic future gives businesses the chance to evaluate how to best do business and what exactly consumers will value. Brick-and-mortar businesses have an incredible opportunity to redefine what the new local hybrid experience looks like.
Latest Posts
IAS and Anzu Deliver In-Game Ad Quality Measurement
Integral Ad Science and in-game advertising platform Anzu are partnering up to deliver measurement tools to the mobile gaming sector. IAS will provide advertisers Invalid Traffic (IVT) measurement and reports on viewability through its Signal platform. The company will also help advertisers assess brand safety and suitability.
Report: Brand Loyalty at Stake, as More Consumers Prioritize Affordability
According to the Q2 Consumer Trends Report released by Jungle Scout, the desire to save money is driving brand, product, and e-commerce preferences more than any other factor.
Location-Based Marketing Association: Rio SEO Partners with Moveable Ink on Hyperlocal Content
In this episode of Location Weekly, the Location-Based Marketing Association covers Rio SEO partnering with Moveable Ink on hyperlocal content, Snapchat and Disney collaborating on a virtual mural, and the SmartRadio app powering voice-activated betting for drivers.
5 Customer Learning Platforms for Brands and Agencies
A new class of customer learning platforms is supplying marketers with the information they need to create compelling digital content and target the social media users most likely to convert in the nascent age of discovery commerce.
Wyng Launches Tools to Help Brands Collect and Manage Zero-Party Data
The zero-party data provider Wyng launched new tools designed to make it easier for brands to collect, manage, and use zero-party data.
Direct Conversations Fill the Cookie’s Gaps
Denis Scott, SVP of marketing at Momentive (formerly SurveyMonkey), chimed in on how leading brands are using direct conversations with customers to fill in the gaps left by the third-party cookie and similar technologies.
How Location Intelligence Can Help Solve Supply Chain Issues
Many brands might feel their hands are tied when it comes to these macroeconomic factors. But there is a way to mitigate supply chain disruption, and it starts with data—location intelligence, or geospatial data, to be specific. Here’s how.
Cracking the Code: Measuring ROI from Live Event Sponsorships
Now, as festivals and sporting events return after two years of cancellations during the pandemic, brands are once again investing in sponsorships as a marketing opportunity — and grappling with the challenges that come from trying to measure the results of those initiatives.
3 Ways In-Store Ads Boost Retail Media Results
Within retail media strategies, many marketers are turning to audio in-store ads to drive engagement. Here’s how AOOH can foster immersive experiences, help marketers target key shoppers, and shift in accordance with demand.
Brands Look to Maximize Ad Spend Ahead of Recession
As brands struggle to deal with restrictions on data-driven ad targeting and an economic slowdown since the second quarter, ad budgets are on the chopping block. Brand marketers and agencies are being asked to do more with less. Expectations on return on investment are at an all-time high, even while ad budgets stagnate or decrease. What’s the solution?
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Why Restaurant PR Matters for Local Growth