News and Analysis
Why Some MULO Brands are Going Online-Only
This week, Outdoor Voices announced that the company is closing stores and migrating its business to online only. Will they re-brand “Indoor Voices?” Joking aside, the move appears essential for the popular athleisure brand to remain alive. They are hardly the first brand to go from MULO (multi-location) outposts to just the screen. Athleisure is […]
BUST: Jo-Ann Fabric and Crafts Needs to be Re-Stitched
We recently covered the challenges of the MULO (multi-location) crafts industry and speculated on whether the giant stores that sell sewing, knitting, scrapbooking, and other creative supplies and classes would survive. The question is still unanswered, despite the fact that 81-year-old Ohio-based Jo-Ann Fabric and Crafts (JOANN) just filed for Chapter 11 bankruptcy. All of […]
OOH Will See Record Political Ad Spending in 2024
Alright, we survived Super Tuesday and its political ads, but the OOH ad-media beatings won’t stop until the election is finally over. And even then, we can’t be sure. From now until November, U.S. voters must endure messages around choosing a president, 33 senate races, representatives for all 435 seats of the House, and 14 gubernatorial […]
Commentary
Why and How Businesses Should Embrace Product-Led Growth
For SaaS organizations especially, PLG can open up new revenue channels, giving you a competitive advantage by making it easy for customers to understand the value of your product. PLG becomes an efficient, no-touch way to scale revenue, affording customers the ability to self-serve and self-select without being weighed down by a traditional sales cycle.
It’s Time to Leverage the Entire Digital World in Your Marketing Strategy
On any given day, a person will switch between scrolling social media, listening to their favourite playlist, browsing products online, bingeing their favourite show on a connected TV (CTV), and more. This is why in 2022, advertisers should consider leveraging a multi-channel strategy. Marketing across several channels means an advertiser is casting a wider net and expanding the potential for reaching the right audience in the right moment.
Latest Posts
Brands Look to Maximize Ad Spend Ahead of Recession
As brands struggle to deal with restrictions on data-driven ad targeting and an economic slowdown since the second quarter, ad budgets are on the chopping block. Brand marketers and agencies are being asked to do more with less. Expectations on return on investment are at an all-time high, even while ad budgets stagnate or decrease. What’s the solution?
Location-Based Marketing Association: Simon Property Group Launches Search Platform
In this episode of Location Weekly, the Location-Based Marketing Association covers Readyland’s Alexa-enabled books letting kids talk to characters, Peru’s Oechsle dressing mannequins in theaters with their clothes, Simon Property Group launching a search platform for shoppers, Geobroadcast responding to broadcast association complaints, and updated stats on the performance of the SocialShelf platform.
CommentSold Launches White-Label Live Selling Platform Videeo
CommentSold, a live selling platform, launched Videeo this morning, a white-label live video commerce technology for enterprises. Videeo will help retailers create native-looking live shopping experiences at scale by easily integrating CommentSold’s technology into their existing ecommerce stack.
Vibrant Media Launches Contextual Advertising Solution to Increase Targeting Granularity
Advertisers are clamoring for more contextual targeting solutions. Publishers are, too. With demand continuing to accelerate — and as data privacy regulations grow stricter throughout many parts of the U.S. — Vibrant Media is launching a new sell-side contextual solution that allows publishers to automate the process of adding and maintaining relevant key-values in the programmatic framework.
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