News and Analysis
Building Brand Trust Is Multi-Dimensional
In this post-truth era, when the public trust has eroded around news sources, government, healthcare institutions, and myriad other pillars of society, trust and authenticity are difficult to establish. Now add a layer of brand verticals. What happens to brand trust? Vevo, MAGNA, and media agency Initiative conducted a survey of 5,000 U.S. consumers this […]
30K Feet OOH! Targeted Airline Advertising
United Airlines just announced a new advertising program, targeting personalized ads to flyers based on demographics. Advertising to a captive audience on planes is nothing new. The original airline magazines and catalogs were popular back in the day. Pre-wi-fi, all we had to do was read paper media and watch and listen to whatever was […]
Pump It Up! C-Store Innovations & News
The convenience store (C-store) is a MULO (multi-location) retailer we often take for granted. Most of us have stopped along the road for a hygiene break, a fuel refill (gas or electric), coffee, and perhaps even a snack and frosty beverage. Urban and suburban dwellers often rely on their neighborhood 24-hour MULO store for late-night […]
Commentary
Location-Based Marketing Association: Google Displays Nearby Cars for Sale in Search
In this episode of Location Weekly, the Location-Based Marketing Association discusses DoorDash launching a gas rewards program to offset high prices, SES-Imagotag and UNICEF using electronic shelf labels to drive donations for Ukraine, GroundTruth and Flowcode partnering on QR codes in TV, and Google displaying nearby cars for sale in search.
The Future of Personalization Requires Direct Engagement with Consumers
We can probably all agree that to attempt personalization and get it wrong is worse than not doing it at all. No one wants to invest significant money into data collection to not see the ROI, and consumers don’t want to see irrelevant messaging from brands. So, how can marketers effectively personalize their communications and understand the human they are trying to reach behind the screen?
Latest Posts
The New Face of Local Businesses: A Conversation with Yelp
In the local media and commerce sectors, we continue to see rapid product evolution as well as maturation in the companies that deliver those products. But as that unfolds, we’re also tracking another evolution: that of local businesses themselves. How are they advancing in terms of marketing and operational software adoption?
Brands Test Both Luxury and Accessible Metaverse Marketing Campaigns
Luxury fashion brands like Gucci and sports retailers like Nike are selling digital versions of popular real-world products for thousands of dollars in the metaverse, and the fast-fashion retailer Forever 21 is selling products in Roblox that cost less than $1 each. The high/low approach is just one of many being tested by big name brands.
What Every Marketing Team Needs to Thrive in 2022
The economic headwinds businesses face today make it even more important for marketing teams to work smarter in order to drive growth. Businesses should be stepping up their local marketing efforts and running more hyperlocal campaigns if they want to continue to grow through the second half of the year and the first half of 2023.
Retailers Build Internal Infrastructure to Optimize In-Store Advertising
Target, Kroger, Walmart, AT&T, and even the coffee giant Starbucks are all investing in audio out-of-home advertising as a way to direct traffic to existing kiosks inside brick-and-mortar stores. For Starbucks, which is ramping up to allow for mobile ordering at kiosks in more than 1,300 Target stores across the country, the investment in AOOH is especially pronounced.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
How Agencies Can Protect Multi-Location Brands from AI Visibility Gaps