News and Analysis
Why is Waffle House So Successful? An FSR Conversation with Danny Klein
Danny Klein is the Editorial Director of FSR (full-service restaurant), a media company covering the food industry. A recent study on the top brands in the FSR world has implications for any MULO (multi-location) brand—restaurants, retailers, and service businesses. The study, created in partnership with Datassential, ranks the brands based on their number of units. The […]
AI in Advertising, According to Criteo
Romain Lerallut, VP of Engineering at Criteo, believes that AI will play a fundamental role in advertising for MULO (multi-location) brands. Enabling marketers to “speak” directly to consumers at all stages of the decision-making and purchase process, AI will not only result in more effective campaigns but also save companies advertising dollars and resources. What […]
Pharma, Healthcare Brands Optimistic about Tech and Its Impact on Media Spending
Media spending by big pharma and other healthcare brands is getting better all the time this year. New findings from Mediaocean’s 2024 H2 Pharmaceutical and Healthcare Market Report, based on surveys conducted via Tech Validate in July 2024, say so. The report references data collected from a specific subset of 151 leading pharmaceutical and healthcare […]
Commentary
How to Build a Sustainable Growth Team
A clearly outlined strategic growth plan and dedicated growth team can make all the difference. For most, however, knowing where, when, and how to start building said growth plans and teams can feel like an almost impossible riddle to solve. I’m here to help demystify the first steps toward doubling down on growth and scaling your business to its best next stage.
3 Guidelines for Marketing in a Recession
How can marketers overcome macroeconomic challenges and optimize spend to drive growth even during tough times? Here are three guidelines for marketers to follow.
Cart Abandonment: How to Beat Online Shopping’s Hidden Enemy
While it’s unrealistic to expect that your cart abandonment rate will ever be zero, there are still many factors that are in your control — which means you can improve it. So, I’ve put together a list of tips you can implement to get more of your customers to follow through with their purchases, as well as to avoid some of the most common mistakes.
Latest Posts
Lessons from the 2022 Holiday Shopping Season
As 2023 gets into full gear, we should look at the key trends and factors persisting and fueling growth into the next holiday season peak, which will arrive before we know it. Retailers and brands planning for upcoming quarters should remember these lessons from the 2022 holiday e-commerce shopping season:
6 AI-Based Voice Ordering Systems for Restaurants
A growing number of restaurant chains are deploying AI ordering systems to streamline phone orders and digitize their off-premise business.
As GoodRx Stumbles on Privacy, Competitors Pounce
Seven years after the European Union got the ball rolling on consumer privacy by adopting the General Data Protection Regulation (GDPR), the U.S. Federal Trade Commission announced its first-ever financial penalty for inappropriate data sharing practices by GoodRx.
How Marketers Can Use AI Right Now
AI is generating more than ample marketing buzz, but it can be hard for marketers to separate real opportunities from the hype. Street Fight checked in with AI expert Ted Loofbourrow, CEO of ViralGains, to learn about how marketers can use AI right now.
What Amazon’s Move into Clean Room Services Means for the Space
Amazon recently announced it would sell clean rooms as a service, giving the privacy-safe data collaboration space a major new competitor. Street Fight checked in with Bob Walczak, CEO of MadTech Advisors, to get his take on what Amazon’s move means for the clean room space and the marketers and publishers who depend on it.
4 Ways to Use ChatGPT for Local Marketing
Digital agencies are embracing OpenAI’s ChatGPT, and so are local marketers. With its automation capabilities and natural language processing skills, ChatGPT has the potential to level the playing field for small and mid-size businesses as well as regional chains without agency support.
6 Highly Effective Ways to Generate Trust in Your Ecommerce Site
Here are six highly effective ways to use your ecommerce website to generate trust, even with first-time visitors.
Yelp Provides Peek into Local Commerce Misinformation and Other Bad Practices
Everyone tuned into local commerce knows that fraudulent local reviews are a problem. But how big is the problem, and what can marketers and platforms do to diminish it?
5 Martech Trends That Will Define 2023
As the US follows in the EU’s footsteps, privacy regulations will only play a larger role in marketing in 2023. While the GDPR is still the strongest privacy regulation to date, we will see an increasing number of regulations in the U.S. The best marketers are agile and should be using the coming year to make preparations for the loss of third-party cookies. One thing is clear: decisions must be strategic, privacy-centric, and backed by data.
Study: Consumers Skittish on Spending in 2023
Strong labor markets and a growth in wages have helped consumers maintain spending on discretionary items until now, but a new study released by the National Retail Federation and Affinity Solutions paints a less optimistic picture of the year ahead.
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Reviews Are Now a Growth System for Multi-Location Brands