Street Fight Daily: How Google Cashes in on AI, Uber CEO Says IPO 18-36 Months Out

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Microsoft Can Use AI to Extract Billions More in Ad Dollars from Clicks… New Uber CEO Says Company Could Go Public in 18 Months… Coming Soon to Facebook Watch: Sponsored Shows…

Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Surprising Move, Microsoft and Amazon Integrate Voice Assistants… USA Today’s Facebook-Like, Personalized Mobile Site Succeeds in Grabbing User Attention… For New Uber CEO, Fresh Challenges Already Emerge…

Captivate Adds Content Partners in Push for a 360-Degree Ad Solution

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The company has 12 new content providers joining its digital place-based media network target consumers on screens in thousands of building elevators and lobbies across the U.S. The partners include Vox Media, Bloomberg, Billboard, Quartz, and The Hollywood Reporter, as well as Stadium sports video content.

Hearst’s Barrett on Talks With Facebook: Progress, but More Needs to Happen

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The president of Hearst Newspapers Digital Media, details what he sees as the current promise of Facebook’s nascent effort to promote subscriptions for local news publishers, and assesses the state of other major, yet-to-be-resolved issues for the publishers as they weigh their future on and with the tech giant.

How Wells Fargo Connects Locally Via Sports, Philanthropy, and Digital

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Gary Korotzer, EVP of marketing and brand strategy and community bank marketing for Wells Fargo, says that through a mix of efforts the bank weaves its way into the day-to-day lives and needs of its customers.

Street Fight Daily: Self-Driving Cars Now Deliver Pizzas, Amazon Expands Advertising

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford and Domino’s to Deliver Pizza Using Self-Driving Cars in New Test… Amazon Grows Its Programmatic Ad Business… Uber’s CEO Choice Faces a Question of Ambitions…

The Fallacy of Google’s “Micro-Moment” Positioning

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“I see the customer journey as the customer journey wherever it leads,” Mike Blumenthal tells David Mihm. “I see Google’s efforts to oversimplify it into discrete points in time as a gross form of reductionism that doesn’t help us understand that journey better. “

Swedish Location Management Company PinMeTo Secures H&M Investment

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Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”

Street Fight Daily: Expedia CEO to Be Offered Uber Job, Consumer Brands Cut Ad Spend

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Expedia CEO Dara Khosrowshahi Will Be Offered Job as Uber CEO… CPG Ad Cuts Raise Tough Questions for Digital Media… Food Delivery Creates Tech Headache for Some U.S. Restaurants…

Openings and New Hires SalesFuel, Upserve, Search Influence

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at the LA Times, Broadly and Macy’s

Raise Report: Fresh Funding for NuOrder, LiftIgniter, Bridg

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Minibar Delivery, Immersv, Sigstr, and WorkSpan.

LBMA Podcast: Simon Properties, Little Caesars, Cheetos

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ShiftWear, NY Jets + Xperiel, Brandify + Yelp and more.

Street Fight Daily: Amazon’s Grocery Disruption Begins, Retailers Embrace Direct Mail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Lower Whole Foods Prices Monday and Offer Prime Members Benefits Soon… Why Data-Driven Retailers Are Learning to Love Direct Mail… Two Uber Investors Seek to Defend Kalanick in Legal Battle…

Facebook Has a New Mission That Just May Benefit Local Publishers

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Facebook doesn’t call itself a technology company anymore. “It’s a “new kind of platform,” says founder Mark Zuckerberg. But I think the world – in particular local news publishers — should forget the semantics and focus instead on what Facebook is actually doing.

Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…

Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine

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“When you buy a new Samsung device, the phone just does more than the iPhone or any other Android,” says Mayur Kamat, Hiya’s VP of product. “Without downloading or installing anything, the user can call a business in the same way they call their friends and family.”

Street Fight Daily: Google and Walmart Partner Up, Uber Turmoil Starts to Affect Investor Support

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Walmart Partner Up as Both Face Threat from Amazon… Mutual Funds Mark Down Uber Investments by Up to 15%… Wall Street Loves Ad Tech Right Now — As Long As You’re Making a Profit…

Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Instagram and Snapchat Are Benefiting from Facebook’s Loss of Young Users… Why Tech Giants Are Spending Big on TV Ads.. Google as the New Home Page — A Tactical Guide…

Street Fight Daily: Amazon’s In-House Brands Prosper, Frontrunner for Uber CEO Emerges

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Private Brands Have Gone from $0 to $2.5 Billion in Sales in Under a Decade… Jeff Immelt Emerges as Frontrunner in Uber CEO Search… Voice, AI, Mobile Dominate Search as IoT Hits $800 Billion in 2017…

Street Culture: A New Way to Keep Score at CrowdOptic

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“The argument is, build a large company to be insanely great and change the world, right?” says CEO Jon Fisher. “As we operationalize the financial part, the path to making a real contribution in the world can be formulaic.”