News & Analysis

LBMA Podcast: Uniqlo, Joyful ATMs, Blippar and Google

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: xPressTap, Senior + Mall of America, Ford + RadiumOne Bluedot Innovation.

News & Analysis

Street Fight Daily: Walmart Grows As Advertising Platform, Amazon Paves Way for Alexa Everywhere

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Leverages In-Store Data to Grow as an Advertising Force… Amazon Opens Up Access to Developer Tools for Adding Alexa to Commercial Products… Facebook Is Giving Advertisers More Flexibility When Buying Mid-Roll Video Ads…

News & Analysis

Ad-Tech Expert’s Advice to Local News Publishers: Pivot to Digital Subscriptions

by Tom Grubisich Share this  
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Ratko Vidakovic, founder and principal of the Toronto-based ad-consulting firm AdProfs, spoke with Street Fight recently about the often-rambunctious world of digital advertising and how news publishing fits into it — not always so well.

News & Analysis

How Football Viewership Trends Impact Brand Advertisers

by Stephanie Miles Share this  
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Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare.

News & Analysis

Street Fight Daily: Google Makes Maps Interactive, Amazon Rolls Out ‘Instant Pickup’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Q&A to Maps, Further Entering the Local Recommendation Space… Amazon Adds ‘Instant Pickup’ in U.S. Brick-and-Mortar Push… Aiming for Transformation via Acquisition, Non-Tech Companies Buy Tech Firms…

News & Analysis

Why Location Measurement and Attribution Are Key to Brand Visibility

by April Nowicki Share this  
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Attribution “is the metric that all brands and media verticals are moving to as it solves a number of gaps in the market.” says Freckle IoT’s Neil Sweeney. He believes measuring how branding strategy is working is becoming just as important as brand visibility.

News & Analysis

Street Fight Daily: Facebook and Amazon Fuel Local Food Transactions, Netsertive Buys Mixpo

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Americans Love Ordering Pizza on Facebook and Amazon… Netsertive Acquires Seattle Ad Tech Firm Mixpo… Hard Look at Online Pays Off in Higher Quarterly Profits for Kohl’s…

News & Analysis

How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

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By serving mobile ads based on users’ geographic locations, brands can avoid these types of blunders and hone in on the type of hyper-specific messaging that boosts engagement and click-through rates.

News & Analysis

Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Transportation Company Grand Junction to Expand Same-Day Delivery… Lyft Focuses on Self-Driving Cars But Confirms It’s Gotten a Boost from Uber’s Troubles… Ad Institute Challenges Google and Facebook to Improve Measurement Standards…

News & Analysis Street Bytes (column)

Can Yelp Extend Its Moment in the Sun?

by David Mihm and Mike Blumenthal Share this  
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“[Yelp has] not been very innovative in approaching the many needs of the SMB markets,” Mike Blumenthal writes to David Mihm. “It would seem that there could be (or should have been?) a raft of functionality that they could provide from appointments to customer follow-up that would be a natural fit.”

News & Analysis

LinkedIn Focuses on Revving Up Its SMB Efforts

by Peter Krasilovsky Share this  
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“There is a huge market of smaller companies, and it is a fast-growing segment. There is definitely momentum,” says LinkedIn’s independent agency head Ryan Wilson. “But they are often made to feel like second-class citizens. Enterprise companies have been getting all the love.”

News & Analysis

Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Brands Create Facebook Custom Audiences Based On Brick-and-Mortar Visits?… Foursquare Partners with InfoScout to Offer Fuller Picture of Customer Journey… Postmates Relies on Streaming Data to Deliver Positive Experiences on Demand…

News & Analysis

Openings and New Hires at Signpost, Vendasta, Spirited Media

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Rio SEO, CBS and RingPartner.

News & Analysis

Raise Report: New Funding for Pro.com, Amplitude, CommonSense Robotics

by Joseph Zappa Share this  
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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Jebbit, Parse.ly, CarDash, and Booster.

News & Analysis

LBMA Podcast: Lyft + Amtrak, Placecast, Reveal Mobile

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Capsule pharmacy, Sony & Shakira, Thin Film, InMarket, McDonald’s.

News & Analysis

Street Fight Daily: Marketers Take Note as Snap’s Q2 Disappoints, Uber Infighting Escalates

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Falls 17% as Revenue and Daily User Growth Disappoint… Benchmark Is Suing Kalanick and Uber Over Board Control… Facebook Courts Video Makers for ‘Watch’ Tab with Financial Incentives…

News & Analysis

Facebook Talks About Its ‘Shared Future’ With Local News Publishers

by Tom Grubisich Share this  
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In recent sessions, many publishers – most of them focused on local news – are learning best practices of digital publishing that have helped Facebook attract an audience of more than 2 billion subscribers.

News & Analysis

Street Fight Daily: Yelp Partners with Curbside, Foursquare Check-Ins Evolve with Location Tech

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Partners with Curbside to Add Order Pickup to its App… Foursquare May Have Grown Up, But the Check-In Still Matters… Google Reboots Display Network, Gives Advertisers More Control…

News & Analysis

Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

by Stephanie Miles Share this  
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As the proximity solutions industry undergoes rapid expansion, providers are changing up the technologies they rely on. Meanwhile, industries as varied as healthcare, marijuana, and aerospace defense manufacturing are finding new applications for proximity technology.

News & Analysis

How an Italian Wafer Brand Targets U.S. Moms and Millennial Foodies on a Local Level

by Simon Constable Share this  
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Crystal Black Davis, the VP of marketing at Loacker USA, recently spoke with Street Fight about her challenge in bringing an established brand to a new market and finding customers on a local level.

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