News & Analysis

LBMA Podcast: Google Gets Into Beacons, Amazon Turns 20

July 24, 2015July 24, 2015 by Asif Khan

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On the show: Spotify’s musical map of the world; Enplug’s digital signage app marketplace; CrispMedia partners with Taste Of Home for hyperlocal content in grocery stores; Swrve and Plot Projects partner; NTT DoCoMo helps us shop with our eyes. Special guest is Ian Dallimore, Director of Innovation and Digital Strategy for Lamar.

News & Analysis

Street Fight Daily: Payments App CurrentC Ready For Trial Run, TripAdvisor Transformed

July 24, 2015July 24, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retailers’ Answer to Apple Pay Is Said to Hit Stores in August (Bloomberg)… Get Ready For the ‘Big One’ (GeoMarketing)… TripAdvisor Transformed: The Booking Site Is Now in Full Swing (Skift)…

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Street Culture: MomentFeed CEO Says ‘Don’t Work Here Unless You Absolutely Must’

July 23, 2015July 23, 2015 by April Nowicki

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“We only grow at a rate that guarantees that we can provide [our customers] the product and expertise that will drive that high level of customer success,” says CEO Robert Blatt. “We are growing rapidly, but we really limit our growth so we can always deliver client success.”

News & Analysis

Hyperlocal News App Blockfeed Takes Another Stab at Geo-Aggregation

July 23, 2015July 23, 2015 by Annie Melton

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Hyperlocal news organizations can be necessarily limited by their neighborhood focus, but Blockfeed thinks local news has the potential to be far more viable, because the essential components — content, an audience, and advertisers — have already been brought together by geography.

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Street Fight Daily: Macy’s Expands Same-Day Delivery Via Amazon, Angie’s List Misses Growth Targets

July 23, 2015July 23, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Advertising Isn’t The Solution To The Media’s Problems — It Is The Problem (Fortune)… Macy’s Battle for the ‘Last Mile’ Leads to Amazon (New York Post)…

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11 Tools SMBs Can Use to Manage Social Media

July 22, 2015July 21, 2015 by Stephanie Miles

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Instead of relying on agencies to manage their social media accounts, local merchants are increasingly using self-management platforms to post on multiple networks, optimize campaigns, and calculate ROI from their social investments. Here are 11 platforms that SMBs can try.

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Street Fight Daily: Auto Makers Move to Buy Nokia Mapping, Yahoo’s Q2 Struggles

July 22, 2015July 22, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Audi, BMW, and Daimler Near Deal to Buy Nokia Mapping Service (Wall Street Journal)… Yahoo Posts Loss, Despite Rise in Its Display Ad Business (New York Times)… Amazon Expands Home Services to 15 Cities in Pursuit of Growth (Bloomberg)…

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Street Fight Daily: Jet.com’s Plans to Dethrone Amazon, Instagram’s New Web Search

July 21, 2015July 21, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jet.com Will Launch With Amazon Prices Front and Center (Recode)… Instagram Brings Search To The Web (TechCrunch)… Online Takeout Orders Could Overtake Phone Orders in Five Years or Less (Mashable)…

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8 Things SMBs Should Consider Before Adopting Mobile Payments

July 20, 2015July 21, 2015 by Stephanie Miles

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With 22.6 million people in the U.S. expected to make at least one mobile payment in 2015, merchants of all sizes are feeling the push to start accepting mobile payments. But whether every local business should jump on board is still a matter of debate within the hyperlocal community.

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Charlotte Agenda Carves Out Role as Brand Builder, Market Developer

July 20, 2015July 19, 2015 by Michael Solender

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In April, online city guide Charlotte Agenda arrived onto a shifting Charlotte, N.C. digital scene. The site’s eclectic mix of five-to-ten quick-read, mobile-friendly stories and a distinctive conversational style of commentary is standing out among local media players eager to reach a young audience, but will it prove sustainable?

News & Analysis

Street Fight Daily: Yahoo Files for Alibaba Spinoff, Google Scoops Up Homejoy Staff

July 20, 2015February 24, 2018 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Files for Alibaba Spinoff, Though Tax Issues Linger (New York Times)… Google Is Getting Into the Home Services Market With Hire of Homejoy Staff (The Next Web)… TripAdvisor Taking on Airbnb? (Travel Trends)…

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Openings and New Hires at Drawbridge, Yieldmo, Acxiom and Microsoft

July 17, 2015July 17, 2015 by Geoff Michener

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In this week’s column, Steve Huffman is in as new Reddit CEO, two shifts at Microsoft, a new president of marketing services at Acxiom, and a new VP of Sales at Moasis.

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LBMA Podcast: Gimbal’s New Beacon, Tinder for Apple Watch

July 17, 2015July 17, 2015 by Asif Khan

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On the show: AOL/Verizon may be Millenial Media; Shape-changing interfaces; Big Gay Ice Cream uses beacons; Rubicon Global’s quest to be UBER for your trash; Waze’s RideWith ride sharing.

News & Analysis

Street Fight Daily: Groupon Buys OrderUp, Advertisers Struggle With Google’s Mobile Update

July 17, 2015July 17, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Acquires OrderUp Food Delivery Service (TechCrunch)… Google And Its Advertisers That Didn’t Prepare For Mobile Face Uphill Struggle (Marketing Land)… How Eddystone Will Take Beacons Further Than Ever Before (ReadWrite)…

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2015 ‘Michele’s List’ Shows Strengths — And Weaknesses — of ‘Indie’ News Sites

July 16, 2015July 16, 2015 by Tom Grubisich

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There are encouraging and even bullish numbers in the performance of independent community news sites as reported in the 2015 “Michele’s List” survey. But other numbers indicate that “indies” are having a difficult time generating enough revenue to ensure stability.

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Street Fight Daily: Facebook and Google Embrace ‘Buy’ Buttons

July 16, 2015July 16, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Will Soon Add a ‘Buy’ Button So You Can Shop From Facebook (Business Insider)… Google Starts Testing Buy Button (Mashable)… 20 Years of Amazon: 20 Years of Major Disruptions (USA Today)…

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10 Local Digital Agencies You Should Know About

July 15, 2015July 14, 2015 by Stephanie Miles

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Although nearly half (49%) of franchise SMBs have been partnered with a digital agency for two or more years, independent merchants are just getting in on the action. Here are 10 digital agencies that businesses are using right now.

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Street Fight Daily: Google’s iBeacon Competitor, Wi-Fi Proximity Program Launches

July 15, 2015July 15, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Eddystone, Its Platform-Agnostic iBeacon Competitor (The Next Web)… This New Wi-Fi Tech Uses Proximity To End Waiting In Long Lines (ReadWrite)… Like Google, Yahoo Wants to Reinvent Search Without the Search Bar (Ad Age)…

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Courting SMBs, Facebook Integrates Its Ad Platform With Wix Email Marketing

July 14, 2015July 14, 2015 by Nicole Spector

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Facebook and Wix announced a new integration this morning that will allow businesses using Wix’s email marketing app to creating a Facebook ad within the platform, automatically taking the email’s content and images and translating them into Facebook’s format.

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6 Strategies for Increasing Conversions in Mobile Food Searches

July 14, 2015 by Stephanie Miles

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Sixty-three percent of consumers use smartphones and tablets to find local businesses, and 23% of those local business searches involve restaurants. Here are six strategies that restaurants can use to help convert mobile search traffic.