Street Fight Daily: Payments App CurrentC Ready For Trial Run, TripAdvisor Transformed | Street Fight

Street Fight Daily: Payments App CurrentC Ready For Trial Run, TripAdvisor Transformed

Street Fight Daily: Payments App CurrentC Ready For Trial Run, TripAdvisor Transformed

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Retailers’ Answer to Apple Pay Is Said to Hit Stores in August (Bloomberg)
The mobile payment application CurrentC, which the retail industry has been developing for three years, will get a limited trial run next month in stores. Retailers wanted to create a payments network that could reduce the role played by Visa and MasterCard, as well as the fees paid to financial services.

So How Do We Define a ‘Small Business’ Anyway? (Street Fight)
Mo Yehia: Small businesses pack a big punch when it comes to the economy. A working definition that most people and corporations can agree on would aid market interpretations, statistical analyses, and, of course, make it simpler for advertisers to reach the right audience.

TripAdvisor Transformed: The Booking Site Is Now in Full Swing (Skift)
The TripAdvisor transformation is category-changing, as it has become a booking site without the heavy lifting of having to become the merchant of record or hiring customer service staff. It’s a pseudo online travel agency, along with a media and user-review site.

Raise Roundup: New Funding for AdYapper, Cinarra Systems, Granular (Street Fight)
Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for JetSmarter, SuperAwesome, and Made.com.

Yahoo Local Bulk Listing Discontinued (Search Engine Roundtable)
A Local Search Forum thread claims that Yahoo is no longer accepting or offering the local bulk listings services. Instead, local SEOs are being told to contact LocalWorks, which is powered by Yext.

Starbucks Hits a Mobile Milestone: One in Five Payments Are Mobile (PaymentsSource)
Starbucks now handles nearly nine million mobile transactions each week in its U.S. stores, representing 20% of sales and more than double the figure it reported two years ago.

Not Your Average Sale: Uber Will Deliver Phones in Asia (Wired)
The smartphone startup Xiaomi’s flagship device, the Mi Note, officially goes on sale next week, but an Uber-powered “flash sale” will let customers get their hands on the phone a day early.

Marketers Looking to Improve Mobile Search Advertising ROI (eMarketer)
Although marketers continue to boost spending on mobile search advertising, return on investment from mobile campaigns remains disproportionately low.

Get Ready For ‘The Big One’ (GeoMarketing)
Gordon Borrell: It’s been 20 years since the Internet was born as an ad medium, so we’re overdue for another storm. This next hurricane is coming, and it’s coming fast. It involves mobile media. Even though mobile devices have been around a long time, they’ve lacked practical advertising capabilities. Until now.

LBMA Podcast: Google Gets Into Beacons, Amazon Turns 20 (Street Fight)
On the show: Spotify’s musical map of the world; Enplug’s digital signage app marketplace; CrispMedia partners with Taste Of Home for hyperlocal content in grocery stores; Swrve and Plot Projects partner; NTT DoCoMo helps us shop with our eyes.

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