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News & Analysis

Street Fight Daily: The Evolution of Groupon, Target Tests Beacons

August 5, 2015August 5, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Rise, Fall, and Improbable Comeback Strategy of Groupon (Eater)… Target Testing Beacons to Provide In-Store Shoppers Coupons, Recommendations (Minneapolis StarTribune)… Instacart Makes Its First Acquisition With “Acqui-hire” Of App Maker Wedding Party (TechCrunch)…

News & Analysis

6 Strategies for Growing a Business Using App Analytics

August 4, 2015August 4, 2015 by Stephanie Miles

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Advertisers are spending $20.7 billion to reach consumers through mobile apps, and they’re looking for ways to measure ROI. We connected with a few industry insiders to ask how marketers should use app analytics to measure the value of their mobile properties.

News & Analysis

Street Fight Daily: Google Beacons Could Transform Local Biz, Instagram’s New API

August 4, 2015August 4, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Google Beacons Could Transform Local Business (Search Engine Land)… You’re About To See More Instagram Ads Thanks To Its New API (The Next Web)… The Agency View on Vox Media: ‘The Modern-Day Condé Nast’ (Digiday)…

News & Analysis

5 Name-Your-Price Platforms for Local Merchants

August 3, 2015 by Stephanie Miles

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Rather than running storewide sales and discounting more products than necessary, some businesses are taking advantage of name-your-price platforms to sell their goods at whatever price customers are willing to pay.

News & Analysis

As McClatchy Goes All In on Digital, Stock Price Sags Further

August 3, 2015 by Tom Grubisich

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In the past several weeks, McClatchy stock has hit record lows — falling from about $5 a year ago to around 80 cents per share now. Why is there such a mismatch between the smart steps the company is taking in digital and its financial performance?

News & Analysis

Street Fight Daily: Yahoo Acquires Polyvore, Microsoft Invests $100 Million in Uber

August 3, 2015August 3, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Snags Social Commerce Site Polyvore (Wired)… Microsoft to Invest $100 Million in Uber (Seattle Times)… Attention, Shoppers: Shopping With a Store App Means You’ll Visit More and Stay Longer (Venture Beat)…

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Openings and New Hires at Yelp, HubSpot and NOMi

July 31, 2015July 31, 2015 by Geoff Michener

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Google scoops up a bunch of Homejoy staffers, a biz dev job at Vistar Media, and Gannett is looking for a VP of sales.

News & Analysis

LBMA Podcast: UberMedia’s Location Visit Optimization, Carmakers Buy Nokia’s HERE

July 31, 2015 by Asif Khan

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On the show: The world’s first virtual reality theme park; the world’s first artificially intelligent ad; MotorMood’s emoticons for drivers; xAd’s Global Location Snapshot; Nordstrom’s rooftoop Instagram installation, and more.

News & Analysis

Street Fight Daily: Groupon’s Food Delivery Service, The Missing Online-Offline Link in Retail

July 31, 2015July 31, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders (Adweek)… The Missing Link Between Shopper Marketing And E-Commerce (Marketing Land)… A Fragile Moment for Big Media (Recode)…

News & Analysis

6 Ways Wearables Will Enhance the Shopping Experience

July 30, 2015July 31, 2015 by Stephanie Miles

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In order to take full advantage of the data that wearables provide, businesses need to give consumers a reason to share. Here are six examples of ways that wearables can be leveraged to enhance the shopping experience for customers at brick-and-mortar stores.

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A Deeper Look at ‘Michele’s List’ of Independent Local News Sites Reveals a Gloomier Picture

July 30, 2015July 30, 2015 by Tom Grubisich

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After taking a second, closer look at “Michele’s List,” I’m more worried about independent community news sites. I was surprised to see that more than half of them generate only $50,000 or less in revenue, hardly enough to run a “Ramen-noodle”-type operation.

News & Analysis

Street Fight Daily: Google Tests Home Services Ads, StubHub and Uber Pair Up

July 30, 2015July 30, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market (Search Engine Land)… StubHub Now Lets You Request an Uber Ride So You’re Never Late to an Event (The Next Web)… How Apple’s Embrace of Ad Blocking Will Change Native Advertising (Digiday)…

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Placed Builds Out Attribution Platform, Connecting Store Visits to Dollars Spent

July 29, 2015July 29, 2015 by Nicole Spector

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Location-based analytics provider Placed is looking to prove that mobile ads have the power to drive sales. The company today unveiled a new tool that collects data on whether consumers bought anything at a store for which they saw a mobile ad, and how much they spent.

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Q2 Earnings: Mobile Users Driving Yelp’s Growth, Levchin Resigns From Board

July 29, 2015July 29, 2015 by April Nowicki

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“Consumers are turning to apps for everything,” said Jeremy Stoppelman, the company’s chief executive said on the company’s quarterly earnings call Tuesday. He said that the company’s executive team is guiding Yelp toward a revenue stream composed mainly from localized advertising.

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Street Fight Daily: Yelp Shares Drop After Q2 Miss, Google’s Location Hours Feature for Mobile

July 29, 2015July 29, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Drops 14% After Reporting Profit Miss In Q2 On Stronger-Than-Expected Revenue Of $133.9M (TechCrunch)… Google Now Featuring a Location’s Popular Hours on Mobile Devices (Blumenthals)… New Breed of Digital Publishers Just Say No to Ad Tech (Wall Street Journal)…

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6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

July 28, 2015July 30, 2015 by Stephanie Miles

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Being able to attribute offline marketing to in-store sales closes the loop for retail marketers and generates a better understanding of how various factors can impact sales.

News & Analysis

Street Fight Daily: Stripe Scores Major Funding and Visa Partnership, eBay Shutters Delivery Service

July 28, 2015July 28, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stripe, Digital Payments Start-Up, Raises New Funding and Partners With Visa (New York Times)… eBay is Killing Its Local Delivery Service and Specialized Apps (The Next Web)… Why PayPal’s Independence Will Have A Huge Effect On Your Business (Forbes)…

News & Analysis

Technical.ly Finds Big Revenues in Niche Markets Along the Mid-Atlantic

July 27, 2015July 26, 2015 by Tom Grubisich

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Growing quickly in five different cities along the Northeast Corridor, Technical.ly focuses its content and events on local tech startups and the personalities driving them. Its substantial revenues have put the company among the top “indie” hyperlocals.

News & Analysis

Street Fight Daily: Square IPO Looms, Amazon Plans Drive-Up Grocery Stores

July 27, 2015July 27, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square’s Filing Turns Talk to Dorsey’s Juggling Skills (New York Times)… Amazon Planning Drive-Up Grocery Stores (Silicon Valley Business Journal)… Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 (eMarketer)…

News & Analysis

Raise Report: New Funding for AdYapper, Cinarra Systems, Granular

July 24, 2015October 29, 2015 by Joseph Zappa

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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for JetSmarter, SuperAwesome, and Made.com.