A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Jet.com Will Launch With Amazon Prices Front and Center (Recode)
Jet, the new shopping site that launches today, promises shoppers “the lowest prices on everything.” To hammer home the point, the online mall will compare its price with Amazon’s on every one of its product pages.
Instagram Brings Search To The Web (TechCrunch)
Users can now search hashtags, profiles, and locations on Instagram.com in a viewing experience that is beginning to grow much more congruous with the mobile app, where content is still created. Instagram has also created landing pages for geotags.
Hyperlocal Lessons Learned From the Rise and Fall of Homejoy (Street Fight)
Bryan Clayton: The news that on-demand home cleaning service Homejoy is shutting down at the end of the month probably doesn’t come as a big surprise to those paying attention to the hyperlocal space.
Online Takeout Orders Could Overtake Phone Orders in Five Years or Less (Mashable)
Online orders are gaining momentum — so much so that they’re set to overtake regular phone orders in the next few years. About a billion phone orders are placed from May to May each year, while online orders are just below that, at 900 million.
How Payments Startups Could Win Big With PayPal’s Latest IPO (Inc)
Today, PayPal must go head-to-head with a host of payments companies that are tackling the online transactions industry, including a burgeoning mobile payments world that is made up of promising startups and tech titans like Apple and Google.
Local Publishers: Take Back Control of Your Brand (Street Fight)
Scott Barnett: The announcement of the Digital News Initiative partnership with Google is yet another step backwards for publishers. If they would just consider how they operated their own platforms before the 1990s, they will realize that Google, Facebook, and other current tech platforms owe them nothing.
Coupon Marketplace RetailMeNot Strikes Strategic Partnership With Placed (GeoMarketing)
Digital coupon marketing provider RetailMeNot is the latest tech company to sign a deal with app-based, in-store analytics platform Placed in order to access insights on interactive ads regarding whether or not they’ve inspired visits to physical businesses.
5 Ways To Use What Consumers Want To Boost Local SEO Strategy (Search Engine Land)
A recent Yodle study reports that 42% of consumers use online reviews or social media to research a business online. With that in mind, each of the following strategies should be part of your overall search marketing toolbox.