Street Fight Daily: Auto Makers Move to Buy Nokia Mapping, Yahoo’s Q2 Struggles

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Audi, BMW, and Daimler Near Deal to Buy Nokia Mapping Service (Wall Street Journal)
Audi, Mercedes-Benz parent Daimler, and BMW have agreed in principle to purchase Nokia’s digital mapping service for $2.7 billion. If a deal is struck, the German auto makers plan to invite other automotive companies like Fiat Chrysler, Ford, General Motors, and Toyota to invest.

Yahoo Posts Loss, Despite Rise in Its Display Ad Business (New York Times)
Yahoo’s revenue in the second quarter rose 15 percent, the company said on Tuesday. But it spent heavily to achieve the gains, wiping out all of its profits and then some, and its core business — selling advertising — doesn’t matter much to investors right now.

Study Finds Consumer Search Preferences Depend Heavily on Type of Business (Street Fight)
Damian Rollison: A few categories like restaurants, physicians, and beauty salons consistently capture the greatest volume of searches, stretching out into a long tail of lower-volume searches for occasional needs like roofing, chiropractors, and house cleaning.

Amazon Expands Home Services to 15 Cities in Pursuit of Growth (Bloomberg)
Amazon is expanding its home-services program — which lets people find prescreened plumbers, rug cleaners, and even yoga teachers — to Atlanta, Chicago, Dallas, and more as the online retailer seeks new sources of growth.

11 Tools SMBs Can Use to Manage Social Media (Street Fight)
Instead of relying on agencies to manage their social media accounts, local merchants are increasingly using self-management platforms to post on multiple networks, optimize campaigns, and calculate ROI from their social investments. Here are 11 platforms that SMBs can try.

Who’s Making Money — And Who Isn’t — In Local Online News? (Nieman Lab)
Josh Benton: The number of independent local news sites generating significant revenue leaves something to be desired. At the top of the list: a site covering the Florida Panhandle beach lifestyle.

How Our Need for Instant Gratification Is Changing the Future of Search Marketing (Business 2 Community)
The speed at which the Internet moves today can make content obsolete, sometimes nearly instantaneously. Brands are required to maintain a feverish pace to keep up with competitors in search, the demands of consumers, and trending topics that span the depths of the Twittersphere.

Sponsored Content: What to Know About SEO (Street Fight)
In order to start seeing a positive ROI on their websites, businesses of all sizes need to find ways to drive traffic to their digital properties beyond online listings and digital offers. In most cases, that means relying on search engines to bring in the crowds.

A ‘Better Experience’ Is Boosting Beauty Product E-commerce (eMarketer)
Beauty is big business, and many leading retailers are rushing to capitalize on the e-commerce side of beauty sales. Kosha Gada, a principal at management consultancy A.T. Kearney, spoke about how digital buying is changing the industry.

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