Street Fight Daily: Microsoft Makes a Big Move, Snap Slashes Ad Team Numbers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Microsoft Is Ready for a World Beyond Windows (Verge)
Microsoft announced a new reorganization yesterday. There’s a lot of shuffling going on, but Nadella’s 1,300 word memo leaves little doubt over the company’s true future: cloud and AI.

What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry (Street Fight)
In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform NinthDecimal recently announced its third consecutive year of more than 100% annual revenue growth.

Snap Cuts About 100 Employees on the Advertising Side of the Biz (Bloomberg)
The cuts total around 100 workers, according to people familiar with the matter, and represent the final step in a restructuring process set in motion in the fourth quarter.

Street Culture: Thumbtack Employees Driving Culture from the Bottom Up (Street Fight)
Justin Angsuwat, Thumbtack’s vice president of people, says the Thumbtack team describes its company culture as the “Midwest of cultures.”

How Facebook’s Shutdown of Third-Party Data Affects Advertisers (Digiday)
The move doesn’t affect use of Facebook’s own user data or brands’ own user data — Facebook said it still has good user data, and on that strength, advertisers will stick around. 

As Mobile Becomes Increasingly Crucial to Advertising, Brands Fail to Take Full Advantage (AdWeek)
Brands aren’t just worried about safe environments to advertise in. They’re also concerned if their massive digital spend is really working in the first place, and that starts with ad views. 

Publishers Should Stop Saying They’re ‘Sitting on a Pile of Data’ (AdExchanger)
Jeremy Hlavacek: Why do I have such a strong reaction to this seemingly innocent phrase? Let me explain by breaking the sentence down in to three parts and showing why each piece reeks of bad strategy and a dangerous false confidence.

Apple Launches New iOS With Revamped Privacy Features (Guardian)
Apple is launching a major privacy push, with software updates across all its devices to introduce new data privacy information immediately, with an updated website offering new privacy management tools to follow in May.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]