Joseph Zappa | Street Fight - Part 32

Street Fight Daily: Twitter Struggles with Publishers, Retail Marketing and Measurement

Joseph Zappa

Street Fight Daily: Twitter Struggles with Publishers, Retail Marketing and Measurement

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Falling Behind Snapchat and Facebook, Twitter Struggles to Attract Publishers… How Retail Marketing Changes As Measurement Tools Improve… Where the Digital Dollars Have Gone: How 15 Major Media Companies Have Invested in Digital…

Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution

Joseph Zappa

Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Acquires Rival Host Europe Group for $1.79 Billion… How Foursquare Leverages Location for Attribution… Don’t Expect To See Amazon’s Checkout-Free Grocery Store Mirrored by Local Retailers Anytime Soon…

Street Fight: Amazon’s First Physical Grocery Store, Beacon Companies Pivot Toward Attribution

Joseph Zappa

Street Fight: Amazon’s First Physical Grocery Store, Beacon Companies Pivot Toward Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s New Grocery Store Is Missing One of the Most Important Things About Its Business… Beacon Companies Pivot Toward Attribution As Acquirers Come A-Knocking… Mobile Ad Growth Propels Glispa, a Mobile Marketing / AdTech Company, to New Heights…

Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech

Joseph Zappa

Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up To 200 Percent… What Advertising Companies Are Doing to Capitalize on Voice Tech… Quality, Transparency of Location Data Top Concerns for Marketers…

Street Fight Daily: Apple Taps Drones to Improve Maps Data, Brands Leverage Apps for Loyalty

Joseph Zappa

Street Fight Daily: Apple Taps Drones to Improve Maps Data, Brands Leverage Apps for Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Said to Fly Drones to Improve Maps Data and Catch Google… How Brands Are Leveraging Their Apps to Provide Value, Maintain Loyalty… Instagram to Overtake Twitter as Marketing Channel…

Street Fight Daily: Business Discovery in the Voice Search Age, Mobile ROI Eludes Marketers

Joseph Zappa

Street Fight Daily: Business Discovery in the Voice Search Age, Mobile ROI Eludes Marketers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… SEO’s Path Forward in the Age of Google Assistant, Home, and Amazon Echo… 67% of Marketers Can’t Measure Mobile ROI… Among Marketers, IoT Is Seen as Critical Emerging Technology…

Street Fight Daily: Meal Kits Cut Into Local Supermarket Spending, Tracking Google’s Shift to Mobile-First

Joseph Zappa

Street Fight Daily: Meal Kits Cut Into Local Supermarket Spending, Tracking Google’s Shift to Mobile-First

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Popularity of Meal Kits Sees Steady Rise, Cutting Into Supermarket Spending… Google’s Shift to Mobile-First: Mobile Moments That Matter… Gett Secures $100M Loan from Sberbank to Expand Its On-Demand Ride Service…

Street Fight Daily: Google My Business Tests Chat Feature, M-Commerce Sees Conversion Issues

Joseph Zappa

Street Fight Daily: Google My Business Tests Chat Feature, M-Commerce Sees Conversion Issues

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google My Business Tests a Messaging Feature to Enable Business-Customer Communication… Mobile Smartphone Shoppers Struggle with Navigation… E-Commerce Won Black Friday Weekend. Now Walmart Really Has to Compete on Amazon’s Turf…

Street Fight Daily: Black Friday Store Visits Decline as M-Commerce Soars, Strong Loyalty for Amazon

Joseph Zappa

Street Fight Daily: Black Friday Store Visits Decline as M-Commerce Soars, Strong Loyalty for Amazon

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thanksgiving, Black Friday Store Sales Fall, While M-Commerce Soars… Amazon Enjoys Great Loyalty from U.S. Amazon Shoppers… Marketing the Potential of the Connected Car…

Street Fight Daily: Location Behavior Drives Holiday Sales, Top Retailers Use Tech for Success on Black Friday

Joseph Zappa

Street Fight Daily: Location Behavior Drives Holiday Sales, Top Retailers Use Tech for Success on Black Friday

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… QSRs Are Thriving with Location-Based Data, But There’s a Caveat… How Top Retailers Are Using Tech to Score Points On Black Friday and Beyond… Location Behavior Could Drive Sales Online During Holidays…

Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online

Joseph Zappa

Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Adds Store Visits Data to AdWords Distance and Location Reports… Consumers Turn to the Web to Plan Out Black Friday Shopping… Brick-and-Mortar Retailers Can Take Back the Holiday Momentum…

Street Fight Daily: Lyft and Uber Deploy Targeted Ads in Cars, Marketers Eager as Spectacles Hit NYC

Joseph Zappa

Street Fight Daily: Lyft and Uber Deploy Targeted Ads in Cars, Marketers Eager as Spectacles Hit NYC

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft and Uber Deploy Targeted Advertising on Screens in Back Seats of Rideshare Cars… As Snapchat Spectacles Hit East Coast in NYC, Marketers Like What They See… How Frequently Do Millenials Transact Via Mobile?…

Street Fight Daily: Uber Uses Ride Data for Restaurant Recommendations, AirBnB Launches ‘Trips’

Joseph Zappa

Street Fight Daily: Uber Uses Ride Data for Restaurant Recommendations, AirBnB Launches ‘Trips’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Uses Ride Data to Compile Guide on Local Restaurants… AirBnB Is Transforming Itself from a Rental Company Into a Travel Agency… World’s Leading QSR Uses Tech to Revolutionize Service…

Street Fight Daily: Lyft Launches Ride Request SDK for iOS, Verizon Acquires SocialRadar

Joseph Zappa

Street Fight Daily: Lyft Launches Ride Request SDK for iOS, Verizon Acquires SocialRadar

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Requires SocialRadar to Buff Up Mapquest’s Location Data… Lyft Launches Ride Request SDK for iOS… AOL Lays Off 500 Employees in Restructuring with Eyes on Mobile, Data, and Video…

Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

Joseph Zappa

Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…

Street Fight Daily: Keeping Up With Mobile Shoppers, Google’s Mobile-First Index

Joseph Zappa

Street Fight Daily: Keeping Up With Mobile Shoppers, Google’s Mobile-First Index

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook, In Cross Hairs After Election, Is Said to Question Its Influence… FAQ: All About Google’s Mobile-First Index… How Walgreens’ App Update Will Leverage Beacons to Improve the In-Store Experience…

Street Fight Daily: Facebook Buys CrowdTangle, PlaceIQ Teams with Nielsen Catalina

Joseph Zappa

Street Fight Daily: Facebook Buys CrowdTangle, PlaceIQ Teams with Nielsen Catalina

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Buys CrowdTangle, a Social Analytics Tool for Publishers… PlaceIQ Teams with Nielsen Catalina Solutions on Detailing the CPG Purchase Path… Google’s Tiny Radars Tweaked to Identify Everyday Objects in a Home…