LBMA Podcast: Geofeedia’s RJ Taylor, Groupon’s Beacons

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: ScreenPop adds messages to your lock screen; Knorr soup beacons you; ESRI launches ArcGIS Open Data website; Rockbot Anthem; Guidekick; Fans on Foot. Chuck Martin stops by to discuss Groupon getting into beacons and our special guest is RJ Talyor of Geofeedia.

Top stories of the week

1. ScreenPop – Like Snapchat for Android lock screen 8:00
2. Unilever – Knorr pilot (Sweden) 9:45
3. ESRI launches – ArcGIS Open Data Website 13:00
4. Rockbot Anthem 14:15
5. Apple Pay 2.0 on the horizon? 18:42
6. Guidekick App 20:40
7. “Fans On Foot” Jewellery project 22:34

Guest: RJ Talyor of Geofeedia 26:25

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