LBMA Podcast: Twitter Invests in Swirl, Gannett Taps Gravy

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Viewswagen wants to sell ads in Uber and Lyft; Density brings local establishment crowd numbers to mobile; Twitter invests in Swirl; Gannett pours millions on Gravy; Track your luggage with BagJourney; Order your rickshaw in India with Chaloge Kya; MomCo helps mothers connect with each other and local businesses; Voatz hopes to bring the vote to the voters; Leap Transit makes taking the bus the destination; Air Orchard and Ant Man innovate on billboard advertising; LessThan100 adjusts prices based on gender.

Top stories of the week

1. Viewswagen to sell ads in Uber and Lyft cars 7:45
2. Density App 11:52
3. Twitter invests $18M in Swirl / Gravy gets $7.6M from Gannett 13:55
4. BagJourney Service 17:40
5. ChalogeKya 21:25
6. MomCo app 23:50
7. Voatz app 25:40
8. Leap buses in San Francisco 29:30
9. Air Orchard billboard / Ant Man billboard 31:50
10. LessThan100 – gender specific pricing 38:40

Special guest: The future of location panel from Retail Loco 42:20

Top Story: The new hyper local challenge 54:20