Making Sense of Google’s Changes that Just Blew Up Online Ads for Local Businesses

There’s really no way to overstate what a massive change Google’s ad reconfiguring is for everyone in the SEM industry. But it’s going to have a more profound — and even devastating — effect on locally-oriented businesses who had relied on Adwords as a key marketing tool.

Case Study: New England Dessert Bar Grows Email List With Monthly Contests

At Treat Cupcake Bar, Sarah Waters’ responsibilities run the gamut from online and offline marketing and social media management, to event organization and employee development. Of all her responsibilities, it’s online marketing that creates some of her biggest challenges.

Street Fight Daily: Billboards and Location Marketing, Wikipedia’s Search Plans Causing Controversy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… See That Billboard? It May See You, Too (New York Times)… Head of Wikimedia Resigns Over Search Engine Plans (The Guardian)… As Advertisers Clamor for Location Data, Can Publishers Deliver? (AdExchanger)…

Snowcap Data Launches Leadbird, a Local Lead-Gen Toolkit for SMBs

The new platform, which aggregates real-time local data, looks to give small businesses the same kind of access to data that big businesses have, but on a hyperlocal level, CEO Carl Rohling told Street Fight. From there, SMBs can design direct marketing campaigns based on information about the consumers in their proximity.

Openings and New Hires at TruMeasure, Brandmuscle, MapQuest

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes a new digital strategist at Emagine, and a promotion for Vendasta’s Jackie Cook.

Raise Report: Fresh Funding for Qubit, Thrive Commerce, ModoPayments

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for Qualia, TripTease and MoveBubble.

LBMA Podcast: Web.com, Alibaba, and Zuckerberg on Oculus OS

On the show: Web.com acquires Yodle; Alibaba invests in Groupon; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study

Street Fight Daily: Google’s Vision for AMP, Millennials Are Changing the Privacy Game for Marketers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A Q&A with Google’s Head of News On Its Vision for Accelerated Mobile Pages (Nieman Lab)… Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Exec (Adweek)… Overnight, the App for Booking Last-Minute Spaces with Local Hosts, Closes $2.5M Seed Round (TechCrunch)…

How the Rise of the On-Demand Economy Is Driving Flexible Convenience

“Customers drive booking, bookings drive pros, the pros drive availability and availability comes all the way back around and drives customers and booking,” Handy founder Oisin Hanrahan tells Street Fight. His company and others are figuring out over time what works and what doesn’t in local on-demand.

San Angelo LIVE Innovates to Hold Onto Revenue Amid West Texas Oil Bust

The oil bust in West Texas has hit the San Angelo metro area hard. But the independent community news site San Angelo LIVE has been holding onto its revenues through energetic innovations in audience engagement, editorial content and client promotion.

Street Fight Daily: The Benefits of Cross-Device Data, Possible Outcomes of Google’s Antitrust Case

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Every Enterprise Will Soon Be Addicted to Cross-Device Data (The Next Web)… What’s Next for Google’s Terrible, Horrible, No Good, Very Bad European Antitrust Case? (Recode)… The Next Big Thing in Retail: Programmatic Commerce (Forbes)…

Closing the Loop: PlaceIQ, LiveRamp Connect TV Campaigns With Location Visits

PlaceIQ and LiveRamp have announced the results of a new consumer behavior model that connects TV to the real world. The companies conducted a number of campaigns delivering targeted TV ads and then used location data to measure real-world store visitations, resulting in an average lift of 46 percent across three targeted verticals.

6 Tools Local Merchants Can Use to Grow Their Email Lists

Email marketing is cheap and it’s effective, but it isn’t always easy for small businesses. For local merchants, the toughest part about email marketing can be generating a list of engaged subscribers. Here are six examples of tools that merchants can use to grow their email lists.

GrubHub’s Chia: Scale and ‘Strong Partnership Model’ Keep Company Afloat in Saturated Market

Competition in the local delivery space has exploded in the past few years as on-demand providers rushed to connect service providers with consumers as efficiently as possible. Street Fight recently caught up with GrubHub’s SVP of Operations, Stan Chia, who says the company’s fundamental mission — restaurant discovery — hasn’t changed.

Street Fight Daily: Whole Foods Invests in Instacart, Ad Blocking Debate Gets Tempers Flaring

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Whole Foods to Invest in Instacart, Signs New Multi-Year Delivery Deal (Recode)… Fear, Loathing, and Opportunity On Display as Ad Industry Eyeballs Specter of Mobile Ad Blocking (TechCrunch)… Foursquare Won’t Be Facebook and That’s Just Fine, Crowley Says (Bloomberg)…

/Local: ‘Slashing’ the Local Web Into Tiny Nearby Slices

“It’s 2016, and everyone is connected to the information superhighway, and yet our towns, cities and locations are largely still dark and unsearchable,” says Local Web co-founder Jess Bachman. “The Local Web is the off-ramp for the Web. The problems it will solve are as varied as the people using it. “

NearSt Founder: Shopping Locally Can Be Easier Than Ordering From Amazon

The London-based startup wants to give brick-and-mortar stores the power to satisfy consumer needs as quickly as possible by offering them a platform to make their inventories searchable online — so users can search for and order specific items, and then get them right away.

Rocket Fuel and The Data Trust Partner to Improve GOP Ad Targeting

Political marketers will be able to leverage Rocket Fuel’s Moment Scoring technology, which the company describes as “a real-time calculation of each ad opportunity based on the likelihood that a consumer will engage in a desired action across channels, devices, and objectives.”

Street Fight Daily: Foursquare Launches Attribution Tool, Searching on the Physical Web

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Will Tell Businesses When Their Ads Bring You Into an Actual Store (TechCrunch)… With the Physical Web, You Become the Search Engine (Marketing Land)… Why Starbucks Is Overhauling Its Loyalty Rewards Program (Fortune)…

How the Google My Business API Changes the Local Ecosystem

The move is a good thing for business owners but even more so for Google itself, which in providing a better means to gather data from business owners will improve the freshness and accuracy of its data.