6 Tools for Linking Digital Marketing Efforts to Offline Sales

Only 18% of marketers currently say they feel “very confident” in their ability to measure mobile ad ROI. In order for that number to increase, marketers will need to partner with hyperlocal vendors that provide online-to-offline ad attribution. Here are six examples of vendors that they could work with…

Report: Marketplace for On-Demand Apps Set to Grow

A new report from industry organization The On-Demand Economy finds that there is a “massive” market opportunity for on-demand mobile apps, and that even as consolidation occurs they will likely continue to transform the local economy…

INFOGRAPHIC: How Digital Coupons Are Driving In-Store Conversions

Digital coupons have existed in one form or another for the last couple of decades, but according to a new infographic from SIM Partners, the category has really begun to take off — and are driving more and more in-store conversions.

Street Fight Daily: AOL Takes Over Microsoft Display Ads, Uber Acquires Bing Mapping Assets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL in Deal With Microsoft to Take Over Display Ad Business (New York Times)… Uber Acquires Part Of Bing’s Mapping Assets, Will Absorb Around 100 Microsoft Employees (TechCrunch)… Toyota Gets Local, Uses Geo-Targeted Snapchat Ads (Ad Age)…

Report: What Local Merchants Are Missing With Social Media

Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been disappointing.

Is the On-Demand Economy a Local Media Growth Engine — Or Its Death Knell?

Local on-demand services continue to dominate press and investor attention. But the elephant in the room is the degree to which on-demand could displace local marketing as we know it.

6 Strategies for Forging Strategic Partnerships

We asked a few industry veterans to tell us everything they know about forming successful partnerships — from locating and reaching out to potential partners, to evaluating the benefits and ensuring that partnerships align for everyone involved.

Street Fight Daily: Report Slams Google Search, Airbnb Raises $1.5 Billion

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Study Suggests Google Harms Consumers by Skewing Search Results (Wall Street Journal)… Airbnb Worth $25.5 Billion After Raising a Massive $1.5 Billion Round (Business Insider)… Lyft Acqui-Hires The Team From Messaging App Leo To Improve Location And Other Features (TechCrunch)

Ground Signal Looks to Help Brands Understand Location — And Influence Consumers

We caught up with Ground Signal’s co-founder and CEO Tony Longo to talk about what companies can do to take advantage of location data to target influencers and engage with customers.in real time.

7 Platforms Offering On-Demand Beauty Services

With 28% of hairdressers, stylists and cosmetologists already working as independent contractors, the beauty industry is an ideal environment for on-demand platforms to gain traction. Here are some platforms currently vying for a share of the pie.

LBMA Podcast: Groupon Acquires VenueLabs, Snapchat’s Geofilter Ads

On the show: Parkour Method; Roku & Innovid team up; Amazon tests delivery service; Reachi uses a mesh network to help the Red Cross; Snapchat’s Geofilters become ads; AdTile launches the Motion Store…

Street Fight Daily: Apple Preps Geofencing, Postmates Raises $80M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Inventions Hint at Next-Level iOS Geofencing Features (Apple Insider)… Yahoo’s New Mobile Browser Search Results Are Better Than Its App (Search Engine Land)… Postmates Raises $80 Million in Push Toward $1 Deliveries (Wall Street Journal)…

INFOGRAPHIC: A Quick, Deep Dive Into Local Pharmacies

Here’s a view of the U.S. pharmacy industry – not the drug makers but the local distribution networks made up of thousands of retail pharmacies. These pharmacies help drive the nearly $260B in “Drug Store Revenue.”

On Building Local Products With Merchants in Mind

In local, particularly, it seems important to underscore something for new startups: to really think about and envision and understand their customer base…

Street Fight Daily: Groupon’s Apple Watch App, Amazon’s Store on Wheels

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon’s New Apple Watch App Alerts You To Nearby Deals, Lets You Buy From Your Wrist (TechCrunch)… YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal (Street Fight)… Shyp Nabs Foursquare’s Varun Shetty To Run Business Development (TechCrunch)…

YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal

YP’s split and Local Corp’s bankruptcy filing might strike you as huge events. But for the greater local search industry, I don’t see these as particularly big milestones…

Placed Adds New Partnerships to Attribution Network

Placed, which connects ads to in-store visits, has announced the addition of several new partners to its network of over 80 companies that use the service to measure the impact of advertising on offline store visits…

Survey: Consumers Want More Online, Mobile Interaction With SMBs

A survey from Yodle finds that customers gravitate toward local businesses for better-quality service and are increasingly open to interactivity with them, a combination that provides immense opportunities for growth…

What Questions Do You Have About the State of Local Marketing?

Earlier this month we released the third edition of The Local Merchant Report. With expert analysis of survey responses from over 500 local merchants highlighted in charts and graphs, it’s a really deep dive. Here are some of the questions we asked…

Street Fight Daily: Instagram’s Location Search, YP Spins Off Print

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Update Adds Search By Location, Revamped Explore Section For Trending Photos (The Next Web)… YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital (Marketing Land)… Here’s What Facebook Wants Mobile Ads to Look Like (Recode)…