Openings and New Hires at Amazon, Swipely, and SweetIQ

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Deseret News, Kwolia, Acxiom, Fixya, Moz, and more…

Are You Ready for the ‘Geosocial’ Revolution?

Anthony Longo is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. When Dan Adams and I decided to build what would become CO Everywhere, we didn’t have a “category” in mind. We didn’t think about a “vertical” we’d fit under. We weren’t in the business of […]

LBMA Podcast: Microsoft’s HoloLens, Sense360’s Eli Portnoy

On the show: ShopX gives away 1 million beacons for free; SpaceBillboard; Bud Light’s beer delivery app; Google Translate in real time; Bluebite partners with Lamar to make LaBite; Skin & Bones from the Smithsonian; Is Google buying SoftCard?; and Shazam can beacon now…

Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content (Wall Street Journal)… LivingSocial Cuts Its Q4 Loss But Revenue Down, Expenses Up (Washington Business Journal)… With a Few Bits of Data, Researchers Identify ‘Anonymous’ People (New York Times)…

Can an ‘Exchange’ Help Solve the Problem of Monetizing Digital News?

Bill Densmore, a consulting fellow at the Reynolds Journalism Institute, sees a way out of this crisis in monetizing digital news and is assembling a diverse group of experts to consider an industry-backed, collaborative effort to lead the way forward…

Is There Such a Thing as ‘Too Local’ in SEO?

All things in moderation, including your geo-targeting. There are some instances where every single business should embrace local strategies, but if you go too local, you might miss out on some great clients and projects…

Street Fight Daily: Yahoo’s Local Search Struggles, Facebook Doubles Mobile Revenue

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyHas Yahoo! Just Given Up on Local/Mobile Search? (Screenwerk)… Facebook Doubles Mobile Ad Revenue, but Costs Also Rise (Recode)… Is 2015 the Year of the Regional Super Bowl Ad? (AdWeek)…

Here’s How Marketers Are Using Mobile This Super Bowl

In an age when marketers can reach a hundred million people each day by lunchtime, the draw of the Super Bowl’s 184 million viewers has lost some of its luster. But Madison Avenue is focusing on another number: $14.3 billion. That’s the amount that consumers plan to spend on food, beer and other goods for the big game…

How Hyperlocal Tech Is Reviving Brick-and-Mortar Sales

Retailers have a plethora of customer data and technologies at their disposal which can be effectively combined to personalize the brick-and-mortar shopping experience. By tapping into the rich analytics and capabilities of these cross-functional offerings, they can be well positioned to regain market share..

Street Fight Daily: Facebook Ditches Clicks, Village Voice On The Block

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyHere’s How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked (AdWeek)… Village Voice Parent Company Will Explore Sale Of Papers (Poynter)… Apple Maps Connect For Small Businesses Expands Beyond The U.S. (9to5Mac)…

Zomato Lays Groundwork for a Stateside Push — With Yelp in the Crosshairs

Last week, Zomato bought UrbanSpoon in a move that thrust the Indian restaurants-only reviews company into the North American spotlight. We caught up with Deepinder Goyal, the company’s chief executive, to talk about why he thinks food search is shifting to discovery…

As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

With all the noise in local marketing, how can SMBs reliably answer the ROI question? How can they increase the signal-to-noise ratio in their marketing metrics even as they increase their investments in online marketing? A good place to start is by focusing on one metric, above all else: Lead Acquisition Cost…

Street Fight Daily: Beacons Retarget Ads, Mobile Wallets Eye Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now Advertisers Can Use Beacons To Make The Shoes You Were Looking At Inside A Physical Store Follow You Around The Internet (Business Insider)… The Next Step for the Mobile Wallet? Loyalty Programs (Wall Street Journal)… Let’s Stop Laughing At Groupon (Fortune)…

Why Instacart’s $2 Billion Valuation Doesn’t Spell Bubble

No story has rekindled concerns about valuations like the ascent of Instacart, a local logistics firm whose recently raised $220 million at a $2 billion dollar valuation. We caught up with Instacart’s Nilam Ganenthiran to talk about how a delivery network could reshape the competitive landscape of local grocery markets…

Local Marketing a Rising Priority for National Brands

A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical to their overall marketing strategy — and that local marketing efforts outperform national campaigns…

6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign than on whether the right audience is being targeted. In many cases, it’s up to hyperlocal vendors to educate SMB clients about the possibilities in mobile audience targeting. Here are six takeaways that vendors should focus on in those discussions…

Street Fight Daily: Expedia Buys Travelocity, Private Equity Eyes Digital First

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyExpedia Buys Travelocity, Merging Two of the Web’s Biggest Travel SitesCerberus, Apollo Bidding for Digital First Media (Capital New York)… For Digital, SMBs Need Somebody—and Money—to Lean On (eMarketer)…

Report: Digital Now Represents 40% of Local Advertising Market

A new report released by Borrell Associates suggests that digital advertising will continue to be responsible for nearly all growth in local advertising in 2015. By the end of the year, the report estimates local digital advertising spending will hit $47.8 billion…

Big Possibilities for Brands With New Facebook Targeting Tool

In October, Facebook launched a long awaited feature for many small business marketers: the ability to reach people nearby. Now big brands are finding ways to to leverage the new Facebook Local Awareness ads — and do so at scale…

LBMA Podcast: Snapchat for Business, Iconeme CEO

On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app…