Salesforce | Street Fight

Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary

Joseph Zappa

Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary

PARTNERSHIPS, ACQUISITION, AND PERSISTENT INDUSTRY PROBLEMS… Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands… Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network… Salesforce Will Acquire Data Integrator Datorama for a Reported $800M…

Street Fight Daily: Salesforce & Google Partner on Analytics, MarTech Budgets to See Big Growth

Joseph Zappa

Street Fight Daily: Salesforce & Google Partner on Analytics, MarTech Budgets to See Big Growth

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce and Google to Integrate Analytics 360 with Marketing and Sales Clouds… MarTech Budgets Projected to See Double-Digit Growth Next Year… Lyft COO Rex Tibbens Is Stepping Down After More Than 2 Years…

Street Fight Daily: Alexa Everywhere Becomes Reality, Salesforce Launches Data Marketplace

Joseph Zappa

Street Fight Daily: Alexa Everywhere Becomes Reality, Salesforce Launches Data Marketplace

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Wants You to Wake Up with Alexa, and That’s Just the Start… Salesforce Launches Data Studio, a Marketplace for Data… Over Half of Paid Programmatic Impressions Probably Aren’t Viewed by an Actual Person…

Street Fight Daily: Pinterest Joins Video-Ad Craze, Uber Co-Founder Quashes Kalanick Return Rumors

Joseph Zappa

Street Fight Daily: Pinterest Joins Video-Ad Craze, Uber Co-Founder Quashes Kalanick Return Rumors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Unleashes Video Ads for All Advertisers with Third-Party Measurement Partners… Uber Co-Founder Garrett Camp Says Kalanick Will Not Return as CEO… How Quartz Achieved a 90% Renewal Rate for Branded Content…

Street Fight Daily: IBM and Salesforce Share AI Tech, Consumers Still Tepid About Connected Home

Joseph Zappa

Street Fight Daily: IBM and Salesforce Share AI Tech, Consumers Still Tepid About Connected Home

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IBM and Salesforce Will Start Sharing Their AI Technology… Most Consumers Not Turned On By Connected Home, Study Finds… Mobile World Congress 2017: Main Enterprise Themes…

Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

April Nowicki

Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

“There has to be a process around the strategy to support the goals of others,” says founder David Pachter. “The people driving innovation are the ones on the front lines, working with clients and products. That groundswell of direction and changes, they don’t happen if you don’t have open channels of communication.”

Street Fight Daily: Facebook’s Virtual Reality Web Browser, Millenials Prefer Text-Delivered News

Joseph Zappa

Street Fight Daily: Facebook’s Virtual Reality Web Browser, Millenials Prefer Text-Delivered News

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Brands Should Know About Facebook’s New Virtual Reality Web Browser… Pew Research Shows Young Adults Prefer Text-Delivered News Over Video… Snapchat Parent Working on IPO Valuing Firm at $25 Billion or More…

Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks

Joseph Zappa

Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Guardian Moves to Separate Data from Inventory, with Monetization Model to Follow… Salesforce is Acquiring Krux to Boost its Data Management Capabilities… What Time Learned From the Small Sites It Acquired…

Street Fight Daily: Salesforce Brings AI to the CRM Masses, Yelp Courts Developers with New Program

Joseph Zappa

Street Fight Daily: Salesforce Brings AI to the CRM Masses, Yelp Courts Developers with New Program

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Brings AI to the CRM Masses with New System, Einstein… Marketers Are Getting the Snapchat Targeting Data They Want. Will It Scare Off Users?… Google Trips App Helps Plan Personalized Travel…

Street Fight Daily: Instagram Apes Facebook’s Ad Biz, Uber’s Leasing Expansion

The Editors

Street Fight Daily: Instagram Apes Facebook’s Ad Biz, Uber’s Leasing Expansion

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Buys Demandware for $2.8 Billion, Taking a Big Step Into E-Commerce… Instagram’s Ad Business Starting to Look More and More Like Facebook’s… Inside Uber’s Auto-Lease Machine, Where Almost Anyone Can Get a Car…

7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

Stephanie Miles

7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

Small business owners have the tendency to shy away from advanced technologies like predictive intelligence, however experts in the field say that’s a mistake, and many of today’s platforms can be implemented by merchants on Main Street. Here are seven ways that small businesses can get in on the action and start using predictive intelligence tools today.

Street Fight Daily: Stripe’s New Mobile Commerce Tool, Can Google Keep Up With Changes in Search?

The Editors

Street Fight Daily: Stripe’s New Mobile Commerce Tool, Can Google Keep Up With Changes in Search?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stripe Introduces New Tools to Simplify Mobile Shopping (New York Times)… Google Gears Up for Search Shift to Mobile and Vertical (Ad Age)… Etsy Opens To Manufacturing (TechCrunch)…

Street Fight Daily: Uber Will Return Your Online Purchases, Samsung Preps for Mobile Payment Launch

The Editors

Street Fight Daily: Uber Will Return Your Online Purchases, Samsung Preps for Mobile Payment Launch

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Uber Is Fixing Online Shopping’s Most Annoying Problem (Refinery29)… Samsung Pay to Launch September 28 in U.S. But Will Businesses Accept It? (Recode)… Stores Suffer From a Shift of Behavior in Buyers (New York Times)…

Street Fight Daily: Yik Yak Raises $62M, Square Accepts Apple Pay

The Editors

Street Fight Daily: Yik Yak Raises $62M, Square Accepts Apple Pay

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Messaging App Yik Yak Tipped For $62M Funding A Year After Launch (Guardian)… Apple Pay Could Be Coming To Small Businesses, Thanks To Square (Gizmodo)… Investors: Damn Ubergate and Full Speed Ahead With Mega-Funding (Recode)…

5 Business Intelligence Platforms for Hyperlocals

Stephanie Miles

5 Business Intelligence Platforms for Hyperlocals

One of the fastest ways for hyperlocal marketers and sales teams to improve their success rates when pitching to SMBs is by identifying businesses most likely to be receptive to their offerings. A number of recently introduced business intelligence platforms can make that process a little bit easier and help marketers leverage online data to pinpoint businesses that are new and thriving…