SMB OS Operators, Part III: Booker

Recently acquired by MindBody, Booker has been living out the principles of SMB OS long before we started calling it that. In this interview, Booker CEO Josh McCarter explains how his business helps SMBs go beyond typical marketing tactics to attract and keep customers coming back.

Wellness Services Platform MINDBODY to Acquire Booker

MINDBODY, a wellness services platform facing both consumers and businesses, announced on Monday that it will acquire Booker, a management platform serving about 10,000 premium salons and spas.

Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….

Booker Acquires Frederick, Expands Marketing Automation for Service Businesses

The two companies had an existing partnership in place, and Booker has already rolled out Frederick’s marketing services to 200 of its existing customers. Following the deal, Frederick will retain its brand and will continue integrations with other business management systems.

#SFSNYC VIDEO: Booker CEO on the Tricky Process of Expanding into New Local Verticals

Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a system that’s designed for one vertical and take it across more categories?” Factoring in the differing needs of various service-based businesses makes that question even more complex. But given the size of what McCarter termed the “local service commerce” opportunity, answering it could be tremendously lucrative.

Street Culture: Booker CEO on Interviewing for Fit and Creating Company Values

“When I interview, I’m interviewing for fit. Skills and competency and willingness to learn, those all come after fit,” McCarter said.

Booker Raises $35M More From First Data, Bain Capital and Others

The New York-based Booker, a software firm that built a big business selling to the service industry, has raised $35 million more from a range of investors, including a strategic investment from payment processing giant First Data…

Booker Eyes New Markets, More Capital

Sixteen months ago, Bain Capital’s venture wing made a $27 million bet on Booker. Now, the company says its gearing up to raise another big round in order help propel it into a number of new appointment and class-based verticals and hold off a bevy of increasingly well-capitalized competitors…

What Booker’s New Partnership Says About GrubHub’s Future

Booker has announced a new partnership with Como to use the firm’s technology to allow businesses to instantly generate a customized consumer-facing mobile application with full booking capability. The move offers an insight into how back-office software companies could undercut commerce companies like Grubhub…

Why Booker Wants to Blur the Line Between Marketing and Operations

Last year, Bain Capital poured $27 million into Booker, a company that builds scheduling and business management software for small and medium-sized salons. Today, the New York-based startup is working to push deeper into the front office, building a new suite of tools that use a business’s operational data — booking data, payment information and the like — to engage with existing customers, and in some cases, find new ones…

Hyperlocal Execs’ 2014 Predictions (Part One): Moz, Foursquare, Booker

As we have for the past couple of years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2014. We’ll be running their responses in two installments, today and tomorrow…

Watch Out Intuit — Booker Guns For Demandforce With New CRM Tools

Eight months after raising a massive Series A round, Booker is making its push into a new, and potentially massive, market: CRM. Today, the New York-based company, which began selling booking and business management software to service businesses, rolled out Promote, a Demandforce-like product that allows businesses to tie email messaging and social media campaigns to the goings-on of their business…

Booker Closes $27.5 Million Round, Seeks to Be the ‘Amazon of Services’

The service management and marketing platform for SMBs has gotten a big financial boost. Booker announced today that it has raised $27.5 million in a Series B round led by Bain Capital, which it will use to continue building out its small business scheduling and marketing offerings.

Openings and New Hires at JiWire, UBL, Groupon, Booker, Telenav & More

JiWire gets a new CEO in a year of big executive changes; Groupon tries for third-time’s-a-charm COO; UBL staffs up; Living Social loses an exec; and LocalResponse brings on a new vice president of technology. And that’s just what’s highlighted in industry moves from this week. Plus, openings at LocalVox, Booker, Apple, Google, Twitter, Facebook, Telenav and more…

Street Fight Daily: Adobe Buys Magento, Inside Google’s Rise to Digital Ad Dominance

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Adobe Buys Magento to Become Digital Ad Design Powerhouse… How Did Google Get So Big?… Some Companies Shrug Off GDPR…

‘SMB OS’: Expanding the Local Pie

SMB OS isn’t a new concept, though it’s now emerging and crystallizing in new ways. Advancing it are supporting technologies like cloud computing, mobility and cash-flow friendly SaaS pricing. Much of this trickles down from enterprise world, as it often does.

Spa Facial

Case Study: How a Maryland Spa Owner Tackles Online Marketing

Laura Correa has made a name for herself in the Washington, DC area with restorative facials and rejuvenating therapeutic treatments, but in order to keep her skin spa afloat and compete against larger chains, Correa stays on top of the latest digital marketing trends

Street Culture: How Some of the Most Successful Startup Leaders Motivate Their Teams

New tech startups might not have a formula to create culture, but many leaders consider culture an important component for success. Though every company is different, some trends emerge: leaders must be transparent, they must hire for fit, and they must give employees a way to feel that they partially own the company.

Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous

With the new integration, clients of Yext’s Location Cloud for listings and local site management can let their customers book an Uber ride to their store from a local website, app, or email campaign via a “Ride with Uber” button. Once the customer catches a ride, the business can show an offer or other information to the rider.

Spa Facial

Case Study: Rhode Island Spa Looks to Automate Repetitive Marketing Tasks

When Alayne White first started using an online booking portal at her eponymous Rhode Island spa, her goal was to get just 10% of clients to book online. Eight years later, she’s inching closer to the 50% threshold, as nearly half of her clients are booking their appointments through desktop and mobile devices.