Street Fight Daily: NextDoor Launches NYC Partnership, Plum District Acquires Spotivate

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Neighborhood Social Network Nextdoor Launches NYC Partnership (PandoDaily)… Plum District Has Acquired AngelPad-Backed Spotivate For An Undisclosed Amount (TechCrunch)… Tristan O’Tierney, Square’s Co-Founder And Early iOS Engineer, Leaves For Destinations Unknown (TheNextWeb)…

Street Fight Daily: Square Redesigns Wallet, Why Facebook Passed on Waze

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square Wallet Gets a Major Redesign (CNet)… In Passing on Waze, Did Facebook Make a Big Mistake or the Right Call? (AllThingsD)… Foursquare Tries To Find Revenue By Turning Your Data Into A Samsung Galaxy S4 Ad (TechCrunch)…

In Rush to Local Services, Thumbtack Nabs $12.5M Series B

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The investment dollars keep flowing for companies in the local services space. Two months after scheduling firm Booker nabbed 27.5 million from Bain, Thumbtack, a startup that has built a reverse Craigslist for local services, has raised 12.5 million from Sequoia Capital in a series B round, bringing its total funding to a little over $18 million…

Street Fight Daily: Amazon Moves into Groceries, Foursquare Sells to SMBs

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Amazon Plans Major Move into Grocery Business (Reuters)… Foursquare Testing Paid Promotions With NYC Small Businesses (AdAge)… Could Offline Communities Be The Next Big Thing? (Forbes)…

What Investors Look for in a Hyperlocal Startup

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The hyperlocal industry has seen a spurt of big funding news over the past few months with companies like Booker and FoodPanda nabbing double digit rounds. During an afternoon panel discussion at Street Fight Summit West in San Francisco, Alex Ferrara of Bessemer Venture Partners and Sharon Weinbar, a partner at Scale Venture Capital, broke down the way in which they approach investing in the local space…

Case Study: Steakhouse Takes a More-Is-More Approach to Marketing

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At Franklin Steakhouse, manager Frank Oliver is always on the lookout for ways to enmesh his restaurant with the local community. In addition to tried-and-true tactics like partnering with neighboring businesses and hosting fundraisers, Oliver is taking a hyperlocal approach to digital marketing through platforms like Facebook and Yelp…

6 Platforms For Booking Local Services

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Platforms that allow consumers to book appointments with service-based professionals (like plumbers, electricians, and mechanics) are disrupting the way local services have traditionally been scheduled. Here are six platforms working to change the way local, service-based businesses schedule appointments with consumers…

Hyperlocal Execs’ 2013 Predictions: Goodman, Tolles, Kucharz, and More…

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As 2012 wraps up, it’s clear we’ve had a ton of action and evolution in the world of hyperlocal this year. Looking toward next year, Street Fight asked 12 hyperlocal luminaries to share their predictions for where local is headed…

Openings & New Hires at Locu, Groupon, Patch, Signpost, and More…

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There’s lots happening in hyperlocal as the year comes to a close: Locu snags PayPal vet Mok Oh as an adviser, plus lands a hot ex-Googler. Booker brings on a dynamic duo in its hiring spree. Patch sees big moves at the top. And there are some shifts at Groupon and open gigs at Telenav, Signpost, Swipely, Yellowbook, Yelp, and more…

Street Fight Daily: Airbnb Buys Localmind, A New Hail for Gotham

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Airbnb Goes Social and Local with Acquisition of Localmind (GigaOm)… Hail to the Big Apple! NYC Temporarily Approves Taxi Apps, but e-Hailing’s Restricted to 1.5 miles (The Next Web)… Franken’s Location Privacy Bill Voted Out Of Judiciary Committee (AdWeek)…

Openings & New Hires at Patch, MapQuest, Local.com, and More

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At JiWire, another departure; Patch brings on a few new department heads; UBL and Delivery.com continue to add to their teams. Plus, longtime Borrell Associates executive Peter Conti makes the jump to Local Media Association, and JT Batson becomes chief revenue officer at Cumulus Media. Looking for a new gig? Openings at Local.com, Patch, Microsoft, Google and more…

5 Scheduling Platforms With Rewards Program Integration

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By integrating existing scheduling platforms and with newer rewards programs, businesses can use the information they already have at their fingertips to increase customer loyalty, decrease client drop-off rates, and promote continued engagement at their establishments. Here are five integrated scheduling platforms and loyalty programs that small businesses can try…

Case Study: Rural Town’s First Taste of Deals

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Ryan DeJong, founder of the gooroo group marketing agency, used Closely to create a series of daily deal offers for the Pineapple Day Spa in Pine Bush, N.Y., (pop. 1,780). DeJong has found that small town customers are just as eager to jump on the daily deal bandwagon as their big city counterparts, and that customers are more responsive to limited-time deals than the generic discount codes spas typically send out in email blasts…