Street Fight Daily: Yext Launches Pages, Square Buys Photo App

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.

yextNewly Internationalized Yext Launches “Pages” To Help Businesses Sync Their Website Data (TechCrunch)
Yext is adding new tools today to help businesses synchronize their content and data across multiple services with the launch of a product called Pages. With Pages, Yext is offering customers five different widgets – calendars, menus, bios, product lists, and social posts. Once those widgets are embedded on a site, they can be updated from the same Yext interface as everything else, with the same information.

Square Buys Photo-Sharing App Viewfinder (PCMag)
Mobile payment pioneer Square today announced its acquisition of Viewfinder, a mobile photo-sharing application. Co-founders Spencer Kimball and Peter Mattis will move their small Viewfinder staff into Square’s New York office; the two will serve as senior members of the East Coast team.

What Programmatic Buying Means for the Small Business Market (Street Fight)
Search has dominated digital spend for years, overshadowing a display market that has struggled to overcome surging inventory and lackluster targeting capabilities. But that’s starting to change. Street Fight caught up with Acquisio co-founder Marc Poirier to discuss how the growth of programmatic buying, and the emergence of Facebook Exchange, may make the display market more appealing for small businesses in the coming years.

RetailNext Buys Eric Schmidt-backed Nearbuy Systems (Silicon Valley Business Journal)
RetailNext, the San Jose startup that provides in-store analytics, has acquired in-store Wi-Fi startup Nearbuy Systems. The company raised $15 million and moved its headquarters into downtown San Jose earlier this year. It allows retailers to provide free Wi-Fi to shoppers in exchange for the ability to track where they go in a store.

The New Haven Independent Seeks To Expand Its Hyperlocal Mission To Low-Power Radio (Nieman Journalism Lab)
The New Haven Independent, which launched eight years ago amid the first wave of online-only community news sites, may soon expand into radio. The nonprofit Independent is one of three groups asking the FCC for a low-power FM (LPFM) license in New Haven, Conn. If successful, editor and founder Paul Bass says that “New Haven Independent Radio” could make its debut at 103.5 FM in about a year.

ReachLocal Moves Away From Consumer-Facing ‘ClubLocal’ (Local Onliner)
ReachLocal announced today that it is moving away from its new ClubLocal business, which connects consumers with service providers. The publicly-owned company said that it is now considering a deal that would allow ClubLocal to be taken over by a “major” local entity along with a group that includes ex CEO Zorik Gordon and CSO Michael Kline. At the same time, ReachLocal would maintain a large investment in the business.

New Google Maps Adds More Search Results To Info Window (Search Engine Land)
Google Operating System spotted a change in the number of search results showing in the main info-window below the search box. What’s very interesting is that Google+ is now harder to get to. Previously, in the old UI, clicking “more info” on any individual business listing took users to the Google+ Local page for that business. In the new UI, you get to the Google+ page for the business by clicking “reviews.”

Groupon Posts Record Holiday Weekend Sales (Wall Street Journal)
Groupon said Black Friday and Cyber Monday were its two biggest sales days ever in North America, while it recorded its biggest four-day weekend of sales since its founding. The company, which offers daily discounts and coupons online, said billings surged nearly 30% from last year, and toys, electronics and home goods were top sellers on the website and mobile app.

The Next Wave in Shopper Marketing: Micro-Location in the Retail Space (ClickZ)
With the data iBeacons are collecting, we can analyze shopper behavior, such as routes they take through the store or purchase patterns, shopper density and time spent by area, and much more. Retailers can use this data to conduct in-store A/B testing in real time, with the potential to positively change the sales transaction.

UPS Also Said To Be Testing Drone Delivery, Constant Robot Background Hum Increasingly Inevitable (Verge)
The Verge has learned that the world’s largest parcel service, UPS, has been experimenting with its own version of flying parcel carriers. Sources familiar with the company’s plans say it has been testing and evaluating different approaches to drone delivery.

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