Street Fight Daily: Square Loyalty, LocalResponse Nears Profit

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Square Gets Into the Loyalty Game with Digital Punch Cards (GigaOm)…

LocalResponse: Our Ad Network Has 7 Billion Impressions Per Month And Is Almost Profitable (TechCrunch)…

On The Heels Of Its Funding, Yext Gets A New Interface And Review Monitoring (TechCrunch)…

Yext Scores $27 Million in New Funding

The round comes two months after the company spun-off its original pay-per-call business and co-founder Brent Metz into an independent division called Felix — a move which, at the time, Yext CEO Howard Lerman told Street Fight was in response to the massive growth of the company’s PowerListings product and pressure from the board “to throw all of our weight behind it.”

6 Tools SMBs Can Use to Update Digital Directory Listings

Almost half of all business listings on hyperlocal services and online directories include information that is outdated, incorrect, or incomplete — a major problem given that 92% of people use online directories to research products or services in their areas. Here are six platforms that merchants can use to improve the accuracy of their directory listings and increase their businesses’ exposure online…

Yext Infographic: 64% of Foursquare Listings Have Missing or Incorrect Info

The graphic draws from data collected through Yext’s diagnostic tool, and shows that upwards of 40% of business listings on major hyperlocal services and directories include incorrect information. Foursquare is most consistently incorrect or incomplete, with 64% of the listings in the service including an error or missing key information (like a phone number), followed closely by AOL-owned MapQuest and Citysearch at 57%…

Yext Spins Off Pay-Per-Call Service

With the pay-per-call baggage left behind, look for Yext to make a big push to tie into local marketing products like UBL as well as to leverage the existing sales forces of the legacy yellow pages businesses to sell its product…

Yext Partners With UBL, Begins Push to Scale

The reapproachment between the competitors indicates a substantial shift in strategy for both companies as Yext looks for scale and UBL repositions its brand. UBL appears to be pushing forward with a full-service SEO/listings management product. Conversely, Yext is planting its flag as a technology play…

Yext CEO: ‘Fairly Intense Consolidation’ En Route for Local Marketers

In July, Yext raised $10 Million to fund its new Power Listings product, and the company has since amassed a massive customer base, onboarding over 40,000 paying subscribers in a little over a year after the launch. Street Fight caught up with the company’s CEO, Howard Lerman, to take a deep dive into the business of local information and to talk about which hyperlocal companies he sees coming out on top…

Street Fight Daily: 11.18.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Yelp Files for $100 Million IPO (GigaOm)
Major Newspaper Publishers Band Together On Social Shopping Portal (PaidContent)
Patch Traffic Rides High on Local Elections and Hurricanes — But can a Drive-by Audience Be Enough? (Nieman Lab)

Why the Merchant API Is Key to Foursquare’s Future

Last week, Foursquare updated its business page, adding case studies for merchants and use studies for brands, and generally improving the user experience. Since updating its merchant platform in the spring, the location-based social networking company has quietly launched an offensive to create a viable B2B component in their business, laying the groundwork for future monetization…

Street Fight Daily: 07.29.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare users in the U.S. and Canada will start to see Groupon’s daily deals in the Explore tab of the application and on Foursquare.com beginning today. Groupon has become Foursquare’s sixth and latest daily deals partner. (Mashable)…

Are targeted local deals services cutting news organizations out of the market that used to keep them afloat, just like Craigslist did to their classifieds? (ReadWriteWeb)…