Uber | Street Fight - Part 3

Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018

Joseph Zappa

Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Releases Research Examining Complexities of Video Ads… Uber Powered 4 Billion Rides in 2017. Its COO Explains How It Will Do More in 2018… Could Snap’s Unusual and Generative Structure Also Be Its Breaking Point?…

Street Fight Daily: Amazon to Collaborate With CPGs on Alexa Ads, Snap Yields Results for NBC News

Joseph Zappa

Street Fight Daily: Amazon to Collaborate With CPGs on Alexa Ads, Snap Yields Results for NBC News

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Discussing Alexa Ads for 2018 with P&G, Clorox, and Others… NBC News Got 4 Million Subscribers in 5 Months to Its Snapchat Show… Location of Things Market Growing to $71 Billion…

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

Joseph Zappa

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells Stake to SoftBank, Valuing Company at $48 Billion… Swarm Emerges as a Serious Social Tool, Capable of Boosting Reps of Brick-and-Mortars… In 2017, Amazon Will Turn to Private Label Goods…

Street Fight Daily: Google Says Sites Can Still Opt Out of Web Crawling, The Alexa Revolution

Joseph Zappa

Street Fight Daily: Google Says Sites Can Still Opt Out of Web Crawling, The Alexa Revolution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Good News for Yelp — Google Will Continue to Allow Sites to Opt Out of Its Web Crawling… Millions Use Alexa to Shop, and Brands Need to Start Paying Attention… Brand Safety in 2017: Where We’ve Been, Where We’re Going…

Street Fight Daily: Voice Fuels CNBC’s Efforts to Monetize, Inside Google Maps’ Data Gold Mine

Joseph Zappa

Street Fight Daily: Voice Fuels CNBC’s Efforts to Monetize, Inside Google Maps’ Data Gold Mine

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… CNBC Eyes Monetization After Its Voice Audience Doubled This Year… This Cartographer’s Deep Dive Into Google Maps Is Fascinating… The Top Stories and Trends of 2017 in Data-Driven Advertising…

Street Fight Daily: Uber Suffers Major Legal Setback, Best Buy Leads the Anti-Amazon Resistance

Joseph Zappa

Street Fight Daily: Uber Suffers Major Legal Setback, Best Buy Leads the Anti-Amazon Resistance

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Suffers Major Setback as EU Court Rules It Must Be Regulated Like Taxi Companies… Best Buy versus Amazon: Holiday Edition… Improving Search and Advertising Are the Next Frontiers for Voice-Activated Devices…

Street Fight Daily: Target Acquires Shipt, Facebook to Stop Paying Publishers for Video

Joseph Zappa

Street Fight Daily: Target Acquires Shipt, Facebook to Stop Paying Publishers for Video

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Instacart Competitor Shipt to Compete with Amazon… Facebook Plans to Stop Paying Publishers to Make Videos for News Feed… Uber Under Criminal Investigation, Justice Department Confirms…

Street Fight Daily: What the Time Sale Portends for Media, Moment of Truth Approaches for Uber

Joseph Zappa

Street Fight Daily: What the Time Sale Portends for Media, Moment of Truth Approaches for Uber

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What the Blockbuster Sale of Time Inc Means for the Media… Here’s What You Need to Know About Softbank’s Tender Offer for Uber Coming Tomorrow… As Amazon Marketing Grows, Agencies Sees an Opportunity…

Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers

Joseph Zappa

Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Selling a New Type of Ad in Time for the Holidays: Promoted Stories… Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Affect Advertising Prices… Advertisers Express Interest in Bringing Programmatic In-House..

Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered

Joseph Zappa

Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Hid a 2016 Data Breach That Affected 57 Million People And Paid Off the Hackers… Fake-Ad Operation Used to Steal from Publishers Is Uncovered… The NYT Is Making All of Its Ads Available Programmatically…

Street Fight Daily: Chatting with SMBs on Messenger Booms, Good News for Brick-and-Mortars

Joseph Zappa

Street Fight Daily: Chatting with SMBs on Messenger Booms, Good News for Brick-and-Mortars

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 330 Million People Connected with SMBs via Messenger for First Time in 2017… Brick-and-Mortar Chains Put E-Commerce on Defensive for Once… Google Collects Android Users’ Location Data Even When Location Services Are Disabled…

Street Fight Daily: Facebook Sets Sights on Yelp and Foursquare, Uber Approves $10B SoftBank Deal

Joseph Zappa

Street Fight Daily: Facebook Sets Sights on Yelp and Foursquare, Uber Approves $10B SoftBank Deal

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Relaunches Events App as Facebook Local… Uber Approves SoftBank’s Multi-Billion Dollar Investment Offer… Spirited Media Fights Collapse of Local News…

Street Fight Daily: Yelp Fights Companies Soliciting Reviews, Snap Reckons with Post-IPO Disaster

Joseph Zappa

Street Fight Daily: Yelp Fights Companies Soliciting Reviews, Snap Reckons with Post-IPO Disaster

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Increasingly Cracking Down on ‘Review Solicitation’… Snapchat Is Having a Crisis of Confidence. So Are Investors… Postmates Launches Grocery Service, Scheduled Deliveries, and Revamped App…

Street Fight Daily: Amazon Undercuts Rivals Ahead of Holidays, Facebook Expands Messenger Ads

Joseph Zappa

Street Fight Daily: Amazon Undercuts Rivals Ahead of Holidays, Facebook Expands Messenger Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Discounts Other Sellers’ Products As Holidays Approach… More Brands Will Be Able to Send Sponsored Messages on Facebook Messenger… Uber’s Business Has Recovered After #DeleteUber, But Lyft Made Lasting Gains…