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Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor

Joseph Zappa

Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor

TODAY IN LOCAL & DIGITAL MARKETING… Facebook to Cut Over 5,000 Ad Targeting Options, But Buyers Envision Workarounds… Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns… How Brands Can Use AI to Boost Their Email Marketing Strategies…

Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile

Joseph Zappa

Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile

TODAY IN LOCAL & DIGITAL MARKETING… Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings… Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles… What to Know Before Shifting Your Programmatic Budget to Mobile…

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

Joseph Zappa

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…

Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary

Joseph Zappa

Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary

PARTNERSHIPS, ACQUISITION, AND PERSISTENT INDUSTRY PROBLEMS… Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands… Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network… Salesforce Will Acquire Data Integrator Datorama for a Reported $800M…

Street Fight Daily: Prime Day Undercuts Brick-and-Mortars, Google’s Local Staying Power Supersedes Social

Joseph Zappa

Street Fight Daily: Prime Day Undercuts Brick-and-Mortars, Google’s Local Staying Power Supersedes Social

IN THE HALLS OF SILICON VALLEY: AMAZON, GOOGLE, FACEBOOK… Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer… Does Google Really Need a Social Network to Succeed at Local?… Facebook Is Finding New Uses for Instagram…

Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services

Joseph Zappa

Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Can’t Be Forced to Take Down Allegedly Libelous Reviews… Amazon’s Will Supersize Its Second Grab-and-Go Grocery Store in Seattle… Programmatic Guaranteed: A Chance to Rethink Publisher Growth…

Street Fight Daily: Amazon Slays Brands, Marketers Lose Track of Social Campaign Data

Joseph Zappa

Street Fight Daily: Amazon Slays Brands, Marketers Lose Track of Social Campaign Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Ruthlessly Undercuts Brands With Its Low, Private Label Prices… Survey: Social Advertisers Missing Critical Components in Data Ownership… Ad Tech Execs and App Marketers Doubt Apple Can Sell Ads Without Data Collection…

Street Fight Daily: Programmatic Comes to Audio, Publishers See Increase in Direct Traffic

Joseph Zappa

Street Fight Daily: Programmatic Comes to Audio, Publishers See Increase in Direct Traffic

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoubleClick Bid Manager Opens Up Digital Audio Ad Buying Globally… In the Post-Facebook Era, Publishers See Rise in Direct Traffic… Mobile App Header Bidding Expands Monetization Opportunities for Publishers…

Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture

April Nowicki

Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture

“I think that culture is one of the few problems that you have to address before they’re problems,” says TechStars co-founder and co-CEO David Brown. “If you’re struggling to figure out how to grow sales, you can wait until sales are in trouble and still turn it around. But if you wait until you’re in trouble with culture, it’s really hard to turn that boat.”

Street Fight Daily: Facebook Adds Services to Marketplace, Sketchy Google Knowledge Panel Practices

Joseph Zappa

Street Fight Daily: Facebook Adds Services to Marketplace, Sketchy Google Knowledge Panel Practices

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Marketplace Launches New Services Feature in Partnership with On-Demand Startups… A Fifth of Amazon Merchants Sell More Than $1 Million a Year, Double Last Year’s Share… How the Washington Post Is Building Its Tech Platform, Arc…

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

Joseph Zappa

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Lures Back E-Shoppers With Abandoned Carts… Ad Tech Vendors Are Pitching Themselves to Publishers as Subscription Saviors… Facebook Lets Advertisers Target Users Based on ‘Sensitive’ Interests…

Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics

Joseph Zappa

Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Demand Personalization, Range of Features from Brand Apps… Chasing AWS and Azure, Google Acquires Cask Data to Beef Up on Big Data Analytics… In the Pivot to Paid, Publishers Fear the Churn Spiral…