Street Fight Daily: 08.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

More than 91 million US consumers will use the internet through a mobile device at least monthly by the end of this year, and research shows that the increase in on-the-go web usage goes hand in hand with more search activity for local content. (eMarketer)…
Street Fight Daily: 07.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Are targeted local deals services cutting news organizations out of the market that used to keep them afloat, just like Craigslist did to their classifieds? (ReadWriteWeb)…
Street Fight Daily: 07.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…

When Groupon filed IPO documents with the Securities and Exchange Commission in June, its use of certain financial accounting metrics raised eyebrows. Now, regulators are prolonging the company’s pre-IPO review over concerns about the metrics, specifically “gross profit” and “consolidated segment operating income.” (PaidContent)…
Street Fight Daily: 07.27.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

BuyWithMe has announced the launch of their new Android application, which provides merchants with the ability to reach out to mobile consumers with location-based offers. (Daily Deal Media)…
Street Fight Daily: 07.26.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Expect plenty of consolidation in the daily deal industry over next year or two. But that isn’t the only change coming to the business. By this time next year, you may be finding the best daily deals via search and social networks rather than email blasts — and you could be redeeming the deals with a swipe of your credit card. (Paid Content)…
Street Fight Daily: 07.25.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Conquering “local” remains one of the largest opportunities on the Internet today, and it seems as though Twitter’s unique position has gone largely unnoticed, writes Victor Wong of PaperG. “If Twitter chose to focus more on location, higher user engagement and even monetization would likely follow.” (TechCrunch)…
OpenTable, the restaurant reservation Web site, will offer 30 percent off some dinner reservations through a new partnership with Savored, a start-up that offers daily deals for high-end restaurants. (New York Times/Bits)…
Street Fight Daily: 07.22.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

With the rise of location-based check-ins, there’s suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. MomentFeed is looking to sort through that data to help marketers better tap into location-based, social networking. (socaltech.com)…
Placecast Launches Self-Serve Mobile Marketing Platform
Placecast, the company that began as a data management partner of Navteq, launched a stripped down version of their real-time location-based marketing tool ShopAlerts this morning. ShopAlerts Self-Service will allow brands, advertisers, and SMBs to create, deliver, and track mobile promotions.
Street Fight Daily: 07.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

When it comes to national distribution, the majority of daily deals sites are in less than 10 big markets. Just under 20 percent of daily deals players are in a single market, while 69 percent of sites are in between 2 and 9 markets, (TechCrunch)…
Street Fight Daily: 07.19.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Geolocation platform Geoloqi, which uses persistent location tracking to trigger notifications tied to real-world places, has received a $350,000 investment from multiple backers. The company is building a means of integration with location based social networks like Foursquare that goes beyond what they offer today. (ReadWriteWeb)…
Hyperlocal Ad Marketplace Local Yokel Media Launches
Digital media vet Dick O’Hare has announced the launch of Local Yokel Media, an ad network that claims to be the “first hyperlocal online ad marketplace specializing in monetizing hyperlocal ad impressions.” The company’s technology allows local and national advertisers to target online audiences via aggregated inventory on hyperlocal news and information sites…
Street Fight Daily: 07.18.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Connecticut law-enforcement officials are looking into whether Groupon is breaking consumer-protection laws that prohibit gift cards from expiring. (Wall Street Journal)…
Street Fight Daily: 07.15.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon has filed new S-1 from for its IPO where it is looking to raise at least $750 million. The daily deals site has added new underwriters Williams, RBC, Loop, Citadel, JPMorgan, Allen & Co, BofA, Citi, Barclays and Deutsche in addition to previous underwriters Goldman Sachs, Morgan Stanley and Credit Suisse. (TechCrunch)…
Street Fight Daily: 07.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Location-based Q&A platform Localmind has raised $600,000 in angel funding. The service differs slightly from fellow Q&A apps like Opinionaided or Locql, because Localmind’s real-time, location-based platform sits on top of existing check-in services like Foursquare and Gowalla. (TechCrunch)…
Street Fight Daily: 07.13.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Zaarly, which just launched an app for Android, connects buyers and sellers in a localized market place, reverse Craigslist-style, by allowing users to post what they’re looking for (beer, a massage, or an iPad), how much they’re willing to pay for said good or service, and how soon they need it. (TechCrunch)…
AT&T Interactive has announced the formal launch of in-app local ads on its mobile ad network. The rollout will allow developers to target ads based on a user’s location and potentially earn more revenue from higher ad rates. (MediaPost)…
Street Fight Daily: 07.12.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon made updates to its terms of service and privacy statement last weekend to reflect new ways the company collects and shares user data. Now if users opt to share their location data through Groupon Now, the company will track user location and be able to share it with several sources. (ReadWriteWeb)…
Street Fight Daily: 07.11.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

More than 10,000 developers behind some of the hottest apps on the iPhone, iPod Touch and AndroidOS-based smartphones are using Foursquare’s application programming interface to tap into its location and places database, the company says. (Mashable)…
Street Fight Daily: 07.08.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Newspaper sites like Boston.com have begun to integrate SeeClickFix, a hyperlocal civic action plug-in that allows users to click on a map, report issues in their neighborhoods, and comment on reports made by others. (Poynter)…


