5 Hot Retail Strategies in Play This Thanksgiving Weekend
Top retailers aren’t leaving anything up to chance. In one of the biggest pushes we’ve seen in years, retailers around the country are embracing interactive technology and social channels in a play to capture a greater share of consumer holiday spending. Read on to learn about five innovative strategies.
Street Fight Daily: Duopoly Dominance Declines, Macy’s Rolls Out AR & Mobile Checkout
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Duopoly’s Share of the Ad Market Could Decline for the First Time… Demonstrating Where Retailers Are Going, Macy’s Rolls Out Mobile Checkout & AR Feature… The Cambridge Analytica Scandal Won’t Stop Advertisers from Spending on Facebook..
Could Revamped Loyalty Programs Save the Retail Industry?
As retailers grapple with finding ways to reinvent the real world shopping experience, some are revisiting their loyalty programs, which have gotten stale over the years. Neiman Marcus, Macy’s, and Sephora are just a few of the well-known brands trying to create added value by offering services through their loyalty programs.
How Thanksgiving Day Store Closures Impact Black Friday Sales
Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.
How Brands Are Targeting Moms with Localized Campaigns
Moms control the purse strings year-round, but their influence on the retail sector is especially strong during the fourth quarter, when back-to-school and holiday shopping give the industry a much-needed boost. Here are five examples of hyperlocal strategies that brands are using to target moms right now.
How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar
Many brick-and-mortar retailers are finding more ways to integrate in-store experiences and ecommerce into their offerings — both to offset brick-and-mortar declines and to drive more foot traffic into their stores. It is a redefinition of a retail revolution that still has fighting power for the old retail guard.
Is It Time to Redefine ‘Local’ Marketing?
We’ve reached a pivot point where local market nuances and differences can create definable opportunity. I am not saying that the age of the big box retail or e-commerce portal are over, but if a brand does a better job at leveraging local marketing it can create a competitive advantage and differentiation point.
Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Capitalizes on Shopper Data, Collaborates with In-House Brands On Programmatic… Attempting To Fill A Local News Void, ProPublica Launches Illinois Unit… Major Retailer Leverages Social To Score During Holiday Season…
5 Proven Strategies for Ramping Up Your Mobile Coupon Marketing Program
The United States is one of the largest smartphone markets in the world, with some 96% of people owning a cellphone. Those consumers most likely to own a smartphone fall into the sweet spot of retail marketing demographics—those ages 18-29 (96%) and those ages 30-49 (92%), according to Pew Research. Retailers are realizing that mobile coupon marketing is the best way to get special offers in the hands of consumers.
Retailers that take advantage of the power of mobile marketing when combined with coupons have a new and effective means of driving foot traffic and purchases. Here we offer a look at five mobile coupon marketing strategies.