Macy's | Street Fight

Street Fight Daily: Amazon Gets into SMB Goods, Leading Travel Reviews Site Pivots to Social

Joseph Zappa

Street Fight Daily: Amazon Gets into SMB Goods, Leading Travel Reviews Site Pivots to Social

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Wants to Take Over Every Aspect of Shopping. Next Up? Small Businesses… TripAdvisor Wants to Become Your Social Media Network for Travel… Shoppable Billboards: Retailers Say Physical Stores are Driving Online Sales…

Street Fight Daily: Duopoly Dominance Declines, Macy’s Rolls Out AR & Mobile Checkout

Joseph Zappa

Street Fight Daily: Duopoly Dominance Declines, Macy’s Rolls Out AR & Mobile Checkout

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Duopoly’s Share of the Ad Market Could Decline for the First Time… Demonstrating Where Retailers Are Going, Macy’s Rolls Out Mobile Checkout & AR Feature… The Cambridge Analytica Scandal Won’t Stop Advertisers from Spending on Facebook..

Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising

Joseph Zappa

Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Instagram and Snapchat Are Benefiting from Facebook’s Loss of Young Users… Why Tech Giants Are Spending Big on TV Ads.. Google as the New Home Page — A Tactical Guide…

How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar

Nancy Ayala

How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar

Many brick-and-mortar retailers are finding more ways to integrate in-store experiences and ecommerce into their offerings — both to offset brick-and-mortar declines and to drive more foot traffic into their stores. It is a redefinition of a retail revolution that still has fighting power for the old retail guard.

Street Fight Daily: Google Adds Local Event Discovery to Search, Snap’s Earnings Disappoint

Joseph Zappa

Street Fight Daily: Google Adds Local Event Discovery to Search, Snap’s Earnings Disappoint

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Will Now Help You Find Nearby Events… Snap’s $2.2 Billion Loss Caps Bumpy First Months as Public Company… Microsoft Releases New Custom AI Services for Businesses…

Is It Time to Redefine ‘Local’ Marketing?

Gregg Stewart

Is It Time to Redefine ‘Local’ Marketing?

We’ve reached a pivot point where local market nuances and differences can create definable opportunity. I am not saying that the age of the big box retail or e-commerce portal are over, but if a brand does a better job at leveraging local marketing it can create a competitive advantage and differentiation point.

Street Fight Daily: Spectacles Give Brands Location-Based, AR Marketing Tool; Indoor Location Tech to Rise

Joseph Zappa

Street Fight Daily: Spectacles Give Brands Location-Based, AR Marketing Tool; Indoor Location Tech to Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spectacles Offer Brands an Advertising Opportunity Combining AR and Location… Indoor Location Tech Predicted to Gain Widespread Usage in Coming Years… Case Study: Amazon Didn’t Kill Macy’s. Macy’s Did…

Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void

Joseph Zappa

Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Capitalizes on Shopper Data, Collaborates with In-House Brands On Programmatic… Attempting To Fill A Local News Void, ProPublica Launches Illinois Unit… Major Retailer Leverages Social To Score During Holiday Season…

Street Fight Daily: The Food Delivery Obsession, How Holiday Shopping Could Boost Beacon Tech

The Editors

Street Fight Daily: The Food Delivery Obsession, How Holiday Shopping Could Boost Beacon Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In ‘Overcrowded’ Food Delivery Market, Venture Capitalists Are Still Hungry for More (Bloomberg)… This Is How Macy’s Will Target Its Facebook and Instagram Ads for the Holidays (Adweek)… Events: Delivering 30-50 Percent Margins for Media Companies (LinkedIn Pulse),,,

Street Fight Daily: Postmates’ Walgreens Partnership, Twitter and Square’s Election Collab

The Editors

Street Fight Daily: Postmates’ Walgreens Partnership, Twitter and Square’s Election Collab

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… You Can Now Get Your Prescriptions Delivered to You Within an Hour from Walgreens (Business Insider)… Twitter Courts U.S. Presidential Campaigns with New Donations Service (Wall Street Journal)… Why Ad Blocking Is Good News for Almost Everyone (Ad Age)…

Street Fight Daily: Macy’s and Alibaba Join Forces, Amazon Changes Retail Ad Terms

The Editors

Street Fight Daily: Macy’s and Alibaba Join Forces, Amazon Changes Retail Ad Terms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alibaba Lands Macy’s as the First U.S. Department Store For Its Online Portal (Fortune)… Amazon Changes Terms for Retailers Advertising on Its Site (AdAge)… Layoffs Hit Groupon’s Restaurant Software Unit as Breadcrumb Founder Leaves (Recode)…

Street Fight Daily: Macy’s Expands Same-Day Delivery Via Amazon, Angie’s List Misses Growth Targets

The Editors

Street Fight Daily: Macy’s Expands Same-Day Delivery Via Amazon, Angie’s List Misses Growth Targets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Advertising Isn’t The Solution To The Media’s Problems — It Is The Problem (Fortune)… Macy’s Battle for the ‘Last Mile’ Leads to Amazon (New York Post)…

Street Fight Daily: Facebook Adds Calls, Macy’s ‘Digical’ Strategy

The Editors

Street Fight Daily: Facebook Adds Calls, Macy’s ‘Digical’ Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… These New Facebook Ads Come With a Call Button to Ring Up Businesses (AdWeek)… Macy’s Embraces a ‘Digical’ World (AdAge)… Google Continues Debranding Local – Google Maps App Becoming Local’s Forward Facing Brand (Blumenthals)…